At Rasmussen University, we understand the changes in the digital economy and infuse digital concepts throughout the curriculum for the world we live in today. Through market-relevant courses, you’ll learn about traditional and online marketing channels, market research, public relations, Search Engine Optimization (SEO) and product management to help you become a successful marketing professional. Online Empowered Learning® courses allow you to learn by doing and manage your pace. This Bachelor's degree in Marketing is available with $149 self-directed assessments, which let you prove that you already have the knowledge for a particular course and don't need to take it.
You can choose one of two specializations in the online Bachelor's degree-completion program—Digital Marketing or Sales Management—to enhance your skills in a particular area of interest. The Digital Marketing specialization is great for students passionate about digital advertising, social media and creative content. Specializing in Sales Management will help you develop sales strategies and utilize integrated marketing campaigns.
Plus, get a head start on your MBA with our accelerated Master’s pathway at no extra tuition cost. You can take one MBA course as part of your Bachelor’s degree in Marketing. Gain advanced knowledge and skills without committing to grad school right now. If you decide to complete your MBA, you can save up to $1,055.2
Take me to:
What Will I Be Prepared to Do When I’m Done?
Pursue Industry Certification
To enhance your resume even further, coursework in this program provides you with the formal education to be eligible to pursue the American Marketing Association (AMA) Professional Certified Marketing (PCM®) certification. You may also be eligible to sit for the Certified Associate in Project Management® (CAPM®)3 exam and the Project Management Professional® (PMP®)4 certification exam through the Project Management Institute. All of these are highly valued by employers.
Promote Active Marketing
Through versatile digital advertising, knowledgeable content creation and SEO utilization in our Marketing program, you will be able to actively help drive customer engagement and growth.
Pursue Potential Job Growth
According to the Bureau of Labor Statistics (BLS), the projected job growth potential between 2020 and 2030 for Marketing Managers is 10%.5 An online Marketing degree from Rasmussen University can help set you up for success in this growing field.
Take the Next Step—Talk to Us!
What Skills Will I Gain?
Digital Advertising
Digital Marketing Specialization
Use innovative and accurate digital advertising to build a brand image that highlights an organization’s unique strengths and value proposition.
Search Engine Optimization (SEO)
Digital Marketing Specialization
Employ SEO marketing strategies and techniques to effectively advance your business’ marketing initiatives for engagement and conversion.
Build Marketing Campaigns
Sales Management Specialization
Gain a comprehensive understanding of marketing campaign execution, utilizing creative marketing solutions that integrate both traditional and online marketing channels.
Sales-Focused Communications
Sales Management Specialization
Utilize your knowledge of key concepts related to the interpersonal, value-added customer communication process within professional sales, focusing on relationships, products, customers, presentations and ethics.
What Types of Classes Will I Take?
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Advanced Principles of Marketing
- GEB 4410
- Online
- 4 Credits
Examines developing, designing and implementing marketing programs, processes and activities. Key areas of focus include capturing market insights, brand building strategies, market segmentation and delivering and communicating value.
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Visual Marketing and Social Media
- Digital Marketing Specialization
- MAR 4316
- Online
- 4 Credits
Introduces higher levels of social media strategy and execution, including campaign development, incorporating the use of effective visual marketing and addressing crisis communication.
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Sales Promotion, Analytics and Forecasting
- Sales Management Specialization
- MAR 4532
- Online
- 4 Credits
Studies short-term tactics to boost sales, increasing demand and visibility through sales promotions and analyzing trends to predict future events. Focuses on creating value for the consumer and supporting organizational goals and objectives.
23 Courses to Complete
90 Credit Hours
Estimate Your Tuition
Rasmussen University is committed to making education more affordable for all students. Our tuition estimating tool can help you visualize the cost of your degree and see what savings opportunities are available to help you achieve it.
Tuition Estimator
Rasmussen University believes in helping you make your education as affordable as possible.
Our interactive tuition estimator is designed to help you discover how much you could save on a degree from Rasmussen University.
Simply enter your ZIP code, select the program and credential you're interested in, and click “next”.
Right away, you can see the total estimated cost of your selected degree.
As you engage with the tool, you may see this number start to go down.
You also have the option to see how attending full-time or part-time could impact your tuition—and what your tuition estimate looks like, broken down by quarter.
The tuition estimator walks you through a number of ways you could reduce your overall tuition.
Click the tabs or the “back” and “next” buttons to move through the tool.
Within each tab, answer the question shown as accurately as you can, by interacting with the slider, select menu or radio buttons shown.
You might not feel totally confident in all of your answers. That's okay. This tool is just generating an estimate of how much your degree might cost.
The last tab of the tool shows you your results, including how much you could potentially save on your Rasmussen degree.
Remember, the numbers shown here are just estimates, and the true cost of your degree will vary.
Talk with an admissions advisor for more information about how to make your Rasmussen degree as affordable as possible.
What Should I Know Before I Enroll?
Entrance Requirements
To be considered for admission, students must hold a conferred Associate’s degree from an accredited institution as recognized by the Department of Education, or students must have successfully completed 60 quarter or 40 semester credits with a grade of C or higher.Transfer Student
We believe in giving credit where it’s due. You can get an estimate of your transfer credits without an official transcript in one business day (on average). Talk to an admissions advisor today, or explore our Transfer Policy page for our seamless credit policies designed to maximize credits, potentially save money and expedite graduation.
Help Paying for College
Higher education should be a manageable investment. Talk to an admissions advisor and learn how these programs can make it more affordable with self-directed assessments, credit for prior learning, loans and grants, scholarship opportunities, corporate grants and military discounts for those who qualify.
Where Can I Find Online Marketing Courses Near Me?
At Rasmussen University, we want our courses to be available on your schedule, not the other way around. Select programs are available for enrollment through a specific campus and nationally online, but students complete the courses online and are able to utilize online and on-campus support and resources. See below to find out where you can find an online Marketing program near you.
- Online
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Florida
Florida Campuses
This is an online program, but students can enroll at one of these campuses.
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Illinois*
Illinois Campuses
*This program is offered online in Illinois.
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Kansas
Kansas Campuses
This is an online program, but students can enroll at one of these campuses.
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Minnesota
Minnesota Campuses
This is an online program, but students can enroll at one of these campuses.
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North Dakota
North Dakota Campuses
This is an online program, but students can enroll at one of these campuses.
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Wisconsin
Wisconsin Campuses
This is an online program, but students can enroll at one of these campuses.
