Educating Future Managers with Hot Dogs

Hot Dog

Whether you realize it or not, growing up you learned how to do many new things by associating the activity with something fun and simple. Think about it, how much easier was it to learn how to count with your fingers? Now, college students are also using that same type of applied learning in the classroom.

“I created a fictitious town in which students open, manage and build competing hot dog stands as a way to apply what they are learning in the classroom into “real-world” situations, ” said Adam Samuelson, Rasmussen College Program Coordinator.  

In Samuelson’s Principles of Management course students get an opportunity to learn, gain experience and apply what they are learning in a simulated business environment; called Rasmussenville.

“They complete pretty much all of the pre-business planning activities, including determining a business name, location and ways to attempt to grow the business. The objective is to successfully manage their business by making strategic decisions to sell as many hot dogs as possible, beat the competition and expand their business.”

Samuelson says this applied learning model gives students the opportunity to fully understand business concepts and how they are applied in real business situations.

By using something as simple as hot dogs, students get to experience key business decisions without real world risk; this goes a long way in preparing you for their future career.

The experience of not only learning, but being able to apply what you are being taught will be a great advantage toward finding your career . Courses with learning activities such as the “hot dog model” can be beneficial as you continue your education.


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As an Inbound Marketing Manager at Rasmussen College, Grant creates helpful, student-focused articles to educate, encourage, and motivate current, past, and future students in an effort to promote a learning culture that changes and builds lives.

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