Marketing Degree Opportunities Worth Exploring

Similar to how Magellan circumnavigated the globe, exploring careers in the world of marketing can sometimes send you on a journey filled with twists, turns, and unexpected destinations. The world of business is constantly changing and those interested in pursuing a career in marketing need to be ready to steer their professional ship toward their ideal occupation location.

A degree in marketing prepares you for a variety of different job tasks within a wide range of niche industries. Because of these different marketing degree opportunities, college graduates benefit from the range of different career paths options at their finger tips. Consider exploring these marketing career opportunities to find that one that interests you the most.

Marketing Degree Career Outlook


In our daily lives we are consistently bombarded with advertisements.  Working in this field includes being a part of a company’s activities to build interest in a product or service, to entice buyers to interact with the brand, and even make purchases.  As we move into a global marketplace more companies are in need of advertising professionals that understand how they can positively impact the business through the variety of types of ads.


In our new digital age, it is important for marketers to understand both traditional and digital marketing efforts. Without an understanding of the traditional marketing principles it can be difficult to fully comprehend the digital ones. New strategies for using social media, search engine optimization, and other online media marketing tactics have influenced the expansion of working within the field of marketing, contributing to the growth of the industry, and more job opportunities.

Market Research

Have you ever completed a survey or answered a questionnaire? If so, then you have participated in market research. Market research is a critical step in any business plan. Learning how to perform market research and how it determines business activities is a vital component of the marketing field.

Now, that you have reviewed several of the marketing field career options, do any of these marketing degree opportunities excite you enough to weigh anchor and set sail in search of earning a degree in marketing? Doing so can help you find the job you always wanted. If you choose to study marketing in college, remember to check out these interesting marketing degree courses that you will be taking along the way. 

So what are you waiting for? Take the helm and steer your way toward becoming a future marketing professional.  

External links provided on are for reference only. Rasmussen College does not guarantee, approve, control, or specifically endorse the information or products available on websites linked to, and is not endorsed by website owners, authors and/or organizations referenced.

As an Inbound Marketing Manager at Rasmussen College, Grant creates helpful, student-focused articles to educate, encourage, and motivate current, past, and future students in an effort to promote a learning culture that changes and builds lives.

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