Business 101: Perfecting a Pitch

A business pitch or presentation may be the first glimpse into your company’s product or service—so it is crucial to put your best foot forward when presenting a business pitch.

Step 1:

Before you even think about presenting, make sure you have a solid business plan. Have friends, family, peers, co-workers, and other professionals take a look at your plan. Once the plan that is clear, understandable, and concise; begin your preparation for presenting it.

Step 2:

Look for items that are relevant and transcend the main point of your presentation. Below are some key tips for ensuring a seamless flow to your presentation.

* Show legible visuals: pictures/charts can give something for the audience to look at while you speak.

* Limit the words in your slide: You should not read from the slides as the audience can read as well. Therefore having less words will help you avoid this. TechRepublic cites that this is a very commonly used tactic.

* Remember to keep your pitch simple, yet interesting.

* Think of the audience to determine what type of content you will have in your presentation. Avoid using acronyms and other industry only standards unless you are certain that the audience will understand.

Step 3:

Order your slides in a way that makes sense to your audience.  There may be more details to your flow:

* Introduction: Having an attractive opening makes a difference. Here, you should also provide a little background about your company.

* Situation: Present the actual situation regarding your business presentation/plan.

* Solution: Usually businesses offer a solution, therefore; present this clearly to your audience.

* Conclusion: Here, you may want to ensure that you made it clear how the presentation relates to the audience and wrap up any loose ends.

* Questions: Leave 10-15 minutes at the end of your presentation to cover any unanswered questions or clarifications.

Step 4:

With the content laid out in a nice flow and after practicing, the delivery should come naturally. However; you still need to test drive this final version. We’ve all heard that practice makes perfect; well, it is true. Handling interruptions and impromptus in our presentations is a key to control of the situation and exemplifies your delivery, noted in an article found on Manager Tools.  In the end, we should practice everything: speaking clearly, flowing through the content, timing, emphasis, and being asked questions.

Along with properly delivering your message, you should be concerned with dressing the part. Make sure to determine what the proper attire is and possibly dress above that. While doing this, you should be comfortable in your clothing choice and feel confident.

Step 5:

Just as a writer has editors proof their work, business professionals should ensure accuracy through thorough examination as well. Make sure your presentation editors look for grammar, style, spelling, and flow.

Step 6:

Arrive early at your venue early to test your presentation. Make sure your presentation shows up well and get comfortable with the layout of the room you are presenting in. If possible, stop by the day before and do one last run through. That way you can dream about your presentation and be mentally prepared to deliver your perfected pitch.

After doing all of the above mentioned, you will certainly get closer to perfecting your business presentation.



Reynolds, Garr. "10 Slide Design Tips for Producing Powerful and Effective Presentations." TechRepublic. 19 Sept. 2006. Web. 25 Jan. 2011. .

PROTOBOFH. "Handling Presentation Interruptions |" Become a More Effective Manager and Leader | 6 Apr. 2007. Web. 02 Feb. 2011. .

External links provided on are for reference only. Rasmussen College does not guarantee, approve, control, or specifically endorse the information or products available on websites linked to, and is not endorsed by website owners, authors and/or organizations referenced.

This article was written by Rene Cintron, adjunct faculty for Rasmussen College Online. In this role, he teaches students seeking online degrees through a variety of programs including allied health degrees, business degrees, and education.

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