Business Management Degrees: What's the Return on Investment?

According to the National Center for Education Statistics, a Bachelor’s degree in Business was the most popular degree program during the 2008-2009 academic year. So, this begs the question: “What makes a degree in business management such a popular choice?”

Here are three key reasons why students are magnetized towards this diverse and exciting degree in business management:

1. Learning the Ropes of Running a Business

Many students say that their career goal is to someday own their own business. Business courses offer an excellent glimpse into how to initiate and sustain a business. Students in business programs will not only learn basic business management principles from text books and lectures, but they are also exposed to a variety of real life examples via case studies. Students are often surprised to discover how intricate it is to run a business; the firsthand experience provided in a business curriculum gives them a sense of the real world.

2. Diverse Career Options

Typical fields in a business curriculum include administration, marketing and sales, finance and entrepreneurship. These fields offer students a variety of options to explore in the job market. Additionally, many business programs include curriculum about teamwork, people management and time management—all skills that are coveted by employers in any job.

3. Adaptability

Business school teaches students to be adaptable. Now more than ever, workers switch jobs or entire fields several times throughout their career. The U.S. Bureau of Labor Statistics estimates that the average number of times a worker switches jobs 11 times in their career. As many organizations continue to implement major changes in the way they conduct business, it is more imperative than ever that workers be able to adapt to these changes in order to survive and flourish. Majoring in business is one of the best ways to prepare for these fluid environments.

A business school graduate’s return on investment truly depends on the individual. If you invest in your future by taking advantage of all the school offers, the return is endless.


Snyer, T. D., & Dillow, S. A. (2010, April). Postsecondary education. In Digest of education statistics 2009. NCES 2010-013 (chap. 3) [Report]. Retrieved from ERIC database.

Bureau of Labor Statistics. (2010, September 10). Number of jobs held, labor market activity, and earnings growth among the youngest baby boomers: Results from a longitudinal survey [News release]. Retrieved from Bureau of Labor Statistics website:‌news.release/‌pdf/‌nlsoy.pdf

This piece of ad content was created by Rasmussen College to support its educational programs. Rasmussen College may not prepare students for all positions featured within this content. Please visit for a list of programs offered. External links provided on are for reference only. Rasmussen College does not guarantee, approve, control, or specifically endorse the information or products available on websites linked to, and is not endorsed by website owners, authors and/or organizations referenced. Rasmussen College is a regionally accredited private college and Public Benefit Corporation.

This article was written by Keitaro Matsuoka, a business degree instructor and general education coordinator for Rasmussen College at the Romeoville/Joliet, IL college campus. He brings years of experience in IT and business to his teaching practice. Keitaro received a Bachelor’s degree in Electrical Engineering from University of Illinois, a Master’s degree in Applied Mathematics, and an MBA from University of Wisconsin.

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