Event Recap: Online Word of Mouth in Bismarck, ND

Online marketing is a hot topic in Bismarck. Just ask the thirty business men and women who attended the workshop “Online Word of Mouth” hosted by the Rasmussen College Bismarck, North Dakota campus. The presentation was hosted on Tuesday, July 20, 2012 and contained both philosophical and practical advice from speaker Josh Braaten, Senior Online Marketing Manager for Rasmussen College. He helped attendees apply age-old concepts of word of mouth to their online marketing endeavors.

Braaten began the presentation by asking the audience to think of a time where they’ve received excellent customer service or have used a remarkable product. Great products and services generate buzz and create new business through word of mouth.

It’s this insight most businesses miss when they create their online marketing strategies. Instead of approaching online marketing disciplines like search engine optimization (SEO) and social media by diving into the deep end of tactics, Braaten encouraged the audience to think about what they already know about creating word of mouth buzz, and then to leverage that knowledge with no-cost or low cost online tools.

For example, a business may want to add a simple survey tool such as Kiss Insights to its product or service pages on its website. The tool allows customers to voice which improvements they’d like to see. Entrepreneurs who embrace the discipline of asking customers their thoughts, then fixing what’s wrong are on the path to creating word of mouth buzz.

Lastly, Braaten stressed the importance of engaging, entertaining, and educating customers through content created and shared through blogs and social media. Content enables businesses not only to be found more often online, but also to build a relationship rooted in trust and credibility with new customers.

The slides from the presentation are embedded below. Feel free to reference them in your business’s future online marketing planning sessions.

Were you at the event? What did you learn? Share your thoughts in the comments below or post a comment on the Rasmussen College Bismarck campus Facebook page.

Online Word-of-Mouth from Rasmussen College

External links provided on Rasmussen.edu are for reference only. Rasmussen College does not guarantee, approve, control, or specifically endorse the information or products available on websites linked to, and is not endorsed by website owners, authors and/or organizations referenced.

Receive Personalized Information Today

  • Personalized financial aid
  • Customized support services
  • Detailed program plan
  • Attend a no-obiligation Nursing Information Session
  • Meet the Dean of Nursing
  • Enrollment application
  • Personalized financial aid
  • Career path guidance

How may we contact you?

Please complete all fields

What would you like to study?

The program you have selected is not available in your area. Please select another program of interest.

By requesting information, I authorize Rasmussen College to contact me by email, phone or text message at the number provided.

Share Your Story Ideas
Our campuses and online community have stories to tell and we want to hear them! Did your campus raise the most money in the community for an organization? Do you have online study tips for other students? Would you like to share a personal success story about overcoming an obstacle while earning your degree?
To have your story idea considered:
  • You must be a faculty member, current student or graduate
  • Story ideas must be regarding Rasmussen College or an inspiring story about a student at Rasmussen College
  • Your submission must be original and may not have been published elsewhere online already
Please Note: Your story idea may be featured on the Rasmussen College News Beat or on one of our social networks. A member of our news team will contact you should we move forward with a blog post.
Feel free to suggest an idea for a blog post to be featured on the Rasmussen College News Beat by filling out the form below:

First Name: (required)

Last Name: (required)

Email Address: (required)

Phone Number: (required)

500 characters or less


Your Story Idea Has Been Submitted

Thank you for sending us a story idea! We’re reviewing submissions and may contact you soon to learn more about your story. In the meantime, make sure to check out our current blogs to see what’s happening on campus.