Exploring Marketing Internships

Learn more about marketing degrees and how to enter this creativity and commerce-driven profession through the latest installment of the "What Should I Do With My Life" video blog series.

This video features the School of Business Chair from the Rasmussen College campus in Brooklyn Park, MN. who will walk through the steps to obtain a marketing internship.

 

There are so many internships that a student should pursue in marketing that sometimes, the term "I want to do marketing" becomes a little general. So let me give you some examples. Now, the need for an internship is critical, because you can read in a textbook how consumers behave if they're a certain age. For example, you know that when kids go into the grocery store, they're going to jump up, and scream, and throw a fit for a particular kind of cereal. OK, we get that.

But how do you create a campaign, for example, the Pokemon fruit snacks? OK, huge craze. That came from an idea from a marketer. How do you produce a campaign that gets that reaction? Now, although that's not my favorite reaction as a mom, the point here is, what you learn in the textbook and what you do to induce consumers to buy your product-- there's a big gap there. Internships help you fill that gap.

So for example, I have a student doing internship whose organization, a hotel, knows that in the winter, their sales dip because people aren't coming for summer vacations, et cetera. So the student is figuring out who do we need to bring into our hotel. They've decided families.

How do we bring them into our hotel? They've decided to promote using flyers and business-to-business selling. And then, why would they come? And they have a water park inside their hotel-- or water slide-- water park is maybe a little aggressive-- but a water slide. So they've understood their consumer, what they have to offer their consumer, and how they're going to do it. So the student, now, is going to implement this plan that she's put together to increase sales for the holidays. Now, the impact this one student will have in her marketing internship is not only on sales, but when their sales are higher, so are the number of people that they could employee to help serve those families, so it's also helping out the community.

So that traditional vein of marketing and sales is one way to do an internship. I also had a student do a competitive review, and they did it for a social entrepreneurship company in town. And this company had focused much more of their marketing efforts on the social piece, the giving away of their money, and yet they have this offering that consumers want.

So our student really focused on the offering, on the product, and gave great understanding of what the competitors were doing, how those elements were strong or weak against the partner that he was working for. And due to his work in this competitive analysis, the partner contracted a design firm who redesigned all their packaging and actually won-- not the student, but the design firm-- won an award for their new packaging, and one of the reasons they went that direction was because our student's competitive review. So you can have a huge impact with something as simple as analysis.

We have another internship that involves internet marketing. So there's an organization that is trying to get more information awareness for skin cancer detection and prevention, and one of the main channels, main ways, that this organization gets that information out is through social media. So this intern will be doing research on relevant tidbits of facts, relevant articles that a consumer who wants to prevent and detect skin cancer would be interested in, and tweet that on a daily basis.

They're looking to aggregate articles on their Facebook page so that those who are current users and like that Facebook page has a constant source of research and resources to go to. But that's still a very limited group. So that in turn would also be involved in finding other users, whether it's other organizations or individuals, that are interested in this topic, so that they can broaden their scope of who the information goes to.

So there's not a profit motive in this case. This is a nonprofit organization. But in this case, the marketing is directly tied to the organization's mission, which is to inform as many people as possible on how to prevent and detect skin cancer.

So there's so many different areas that a student could get involved in an internship. And it really starts to make what they're reading in their textbooks real. The steps that you go through actually become almost second nature after you've done them for a while. It might be scary at first, but that internship takes away that fear piece, so that when you get your first marketing job and you set foot in the office for the first time, you're doing so with considerable confidence, knowing that there's been all this support from the internship behind you. And you can start adding value to your company that day.

Wow, listening to Soma really makes me want to pursue a degree in marketing. So for more information about marketing degrees, marketing careers, and more, please feel free to reference www.rasmussen.edu for more information. Enjoy.

Transcript

Hi. I'm Allie Gray Freeland, and I'm the host of the Rasmussen College video blog series, What Should I Do With My Life? I'm here today with Soma Jurgensen, who is the chair of the School of Business at Brooklyn Park, Minnesota College Campus at Rasmussen College. She's here today to share some really important information about marketing degrees, marketing internships, and really careers and the creator pathing opportunities in marketing.

There are so many internships that a student should pursue in marketing that sometimes, the term "I want to do marketing" becomes a little general. So let me give you some examples. Now, the need for an internship is critical, because you can read in a textbook how consumers behave if they're a certain age. For example, you know that when kids go into the grocery store, they're going to jump up, and scream, and throw a fit for a particular kind of cereal. OK, we get that.

But how do you create a campaign, for example, the Pokemon fruit snacks? OK, huge craze. That came from an idea from a marketer. How do you produce a campaign that gets that reaction? Now, although that's not my favorite reaction as a mom, the point here is, what you learn in the textbook and what you do to induce consumers to buy your product-- there's a big gap there. Internships help you fill that gap.

So for example, I have a student doing internship whose organization, a hotel, knows that in the winter, their sales dip because people aren't coming for summer vacations, et cetera. So the student is figuring out who do we need to bring into our hotel. They've decided families.

How do we bring them into our hotel? They've decided to promote using flyers and business-to-business selling. And then, why would they come? And they have a water park inside their hotel-- or water slide-- water park is maybe a little aggressive-- but a water slide. So they've understood their consumer, what they have to offer their consumer, and how they're going to do it. So the student, now, is going to implement this plan that she's put together to increase sales for the holidays. Now, the impact this one student will have in her marketing internship is not only on sales, but when their sales are higher, so are the number of people that they could employee to help serve those families, so it's also helping out the community.

So that traditional vein of marketing and sales is one way to do an internship. I also had a student do a competitive review, and they did it for a social entrepreneurship company in town. And this company had focused much more of their marketing efforts on the social piece, the giving away of their money, and yet they have this offering that consumers want.

So our student really focused on the offering, on the product, and gave great understanding of what the competitors were doing, how those elements were strong or weak against the partner that he was working for. And due to his work in this competitive analysis, the partner contracted a design firm who redesigned all their packaging and actually won-- not the student, but the design firm-- won an award for their new packaging, and one of the reasons they went that direction was because our student's competitive review. So you can have a huge impact with something as simple as analysis. We have another internship that involves internet marketing. So there's an organization that is trying to get more information awareness for skin cancer detection and prevention, and one of the main channels, main ways, that this organization gets that information out is through social media. So this intern will be doing research on relevant tidbits of facts, relevant articles that a consumer who wants to prevent and detect skin cancer would be interested in, and tweet that on a daily basis.

They're looking to aggregate articles on their Facebook page so that those who are current users and like that Facebook page has a constant source of research and resources to go to. But that's still a very limited group. So that in turn would also be involved in finding other users, whether it's other organizations or individuals, that are interested in this topic, so that they can broaden their scope of who the information goes to.

So there's not a profit motive in this case. This is a nonprofit organization. But in this case, the marketing is directly tied to the organization's mission, which is to inform as many people as possible on how to prevent and detect skin cancer.

So there's so many different areas that a student could get involved in an internship. And it really starts to make what they're reading in their textbooks real. The steps that you go through actually become almost second nature after you've done them for a while. It might be scary at first, but that internship takes away that fear piece, so that when you get your first marketing job and you set foot in the office for the first time, you're doing so with considerable confidence, knowing that there's been all this support from the internship behind you. And you can start adding value to your company that day.

Wow, listening to Soma really makes me want to pursue a degree in marketing. So for more information about marketing degrees, marketing careers, and more, please feel free to reference www.rasmussen.edu for more information. Enjoy.

Are you still looking for more information about marketing degrees? Visit http://www.rasmussen.edu/degrees/business/marketing/.

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