Exploring Marketing Salaries

As you select your higher education path, it’s important to research multiple facets of the degree you select, such as what is required to complete the degree, what job opportunities exist after you graduate, and the salaries that are typically associated with those careers.

Check out this short video as we explore the variety of potential marketing salaries and career path opportunities! From our “What Should I Do With My Life” series we speak with Soma Jurgensen, the Chair of the School of Business at the Brooklyn Park, Minnesota campus at Rasmussen College. Soma discusses the exciting opportunities that graduates with a marketing degree will have in order to develop their careers within a range of different salaried positions and industries.


Hi. I'm Allie Gray Freeland, and I'm the host of the Rasmussen College video blog series, "What Should I Do With My Life?" I'm here today with Soma Jurgensen, who is the chair of the School of Business at Brooklyn Park, Minnesota college campus at Rasmussen College. She's here today to share some really important information about marketing degrees, marketing internships, and really careers and the career pathing opportunities in marketing.

Yes. There are a variety of marking salaries that someone can expect in the industry. And I'm actually going to start more from the middle. And obviously, people are getting a bachelor's degree in marketing to one day be a marketing manager in their chosen industry. And marketing managers, you can make-- at about the halfway point, you're looking at about $75,000 to $80,000 for a marketing manager. If you're in a more specialized area such as sales or promotions, you're looking at probably a $60,000 range.

But these are as managers. And it takes some time to get to the point where you understand your consumer and your organization and your team well enough to set the strategy for all three. So as you're looking for marketing positions, you might start out with something more in the $30,000, $40,000, $45,000 range, depending on whether your interest is in nonprofit or for-profit organizations. There's a trade-off. Nonprofit organizations will often have other things of value that they can offer in addition to salary. So keep your mind open as you're looking for those kinds of positions. But you start to build your credibility with the marketing success that you have as you work into these higher positions with more responsibility.

Wow. Listening to Soma really makes me want to pursue a degree in marketing. So for more information about marketing degrees, marketing careers, and more, please feel free to reference www.rasmussen.edu for more information. Enjoy.

External links provided on Rasmussen.edu are for reference only. Rasmussen College does not guarantee, approve, control, or specifically endorse the information or products available on websites linked to, and is not endorsed by website owners, authors and/or organizations referenced.

Grant works for Collegis education and writes student-focused articles on behalf of Rasmussen College. He aims to inspire, motivate and inform current and prospective students.

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