Marketing is a field that changes by the hour. With updates in technology, younger generations coming of age, and styles and systems snowballing forward, it’s a wonder marketing pros can keep up with all the transitions.
Whether you own a small business or are thinking of climbing the marketing ladder, you may have a lot of looming questions about how to keep up with such a fast-paced, ever-evolving field. How will you know what’s hot in advertising, where social media is headed and what’s the next new thing in the world of marketing? Where do you go for the most updated information on the marketing field?
To save you time, we’ve identified 19 of the best marketing blogs to help you stay on your game, keep your finger on the pulse of the industry and get a leg up on your competition. Bookmark this list for later, and you’ll know exactly where to turn for tips and tricks!
Traditional marketing blogs
Why follow? Both a print and online magazine, AdvertisingAge is all things marketing, advertising, campaigns and sales. It claims to be the leading source of news, intelligence and conversation for the marketing and media community, and it’s likely true. With over 85 years of experience and high industry rankings, this magazine might just be the head honcho of the bunch.
Why follow? Seth Godin is an American author, entrepreneur and marketer — and he’s a rock star in the world of marketing. Godin is witty and skilled at writing blog posts numbering 300 words or less. His approach to tips on publishing, entrepreneurship, marketing trends and digital marketing is concise and on point. It’s no secret that his tips are gems in the rough.
Why follow? What’s new in the marketing and advertising world? This blog by Tim Nudd features posts on what companies are doing in real time. Think “new creative” when you visit this website. From scandals in advertising mistakes to curious claims and promises about products, Adfreak won’t disappoint.
Why follow? Culturally relevant and quick as a whip, Adverblog features a variety of articles that are not only pertinent to the marketing world but awfully fun to read. This blog has been booming and producing sharp, interesting content since it was founded by Martina Zavango in 2003.
5. Ad Aged
Why follow? Whether, you want to take a look at marketing from a 10,000-foot vantage point or you want to zoom in close and put a microscope over topics, Ad Aged will fit the bill. Authored by George Tannenbaum, executive creative director at R/GA, this blog gives you straightforward advice on all things advertising and marketing.
Social media marketing blogs
Why follow? Ever notice how quickly layouts, algorithms and styles change on Facebook, Twitter and other social media platforms? This blog is devoted to all things social media and will give you the latest and greatest of what’s happening in that world. Produced by MediaBistro, this publication also covers topics like social media culture and competing brands.
Why follow? Simple, straightforward and well designed, RazorSocial publishes blog posts on the topics you want to hear about most. If you’re running a business and hope to have a stronger presence on social media, this blog will get you up and running in a flash. Its content is also well researched, which is always a plus.
Why follow? If you’re looking for free advice on social media, blogging, web traffic, email marketing and content marketing, Francisco Rosale’s blog is the place to go. He was named one of 50 content marketers to follow by Cision and was included in ShortStack’s list of 15 social media blogs that will make you a better online marketer. He hosts his own content as well as content from experts in the field.
Why follow? Buffer is a company that helps marketers manage their social media posts, and its blog on social media marketing is one of the best out there. Its content is well researched, comprehensive and makes social media marketing simple no matter what stage of the game you’re at.
Why follow? This bright, eye-catching blog is home to posts that are chock full of in-depth advice for novice to intermediate social media users. If you need more proof that Rebekah’s blog is worth reading, it was also featured in Social Media Examiner’s 2016 Top 10 Social Media Blogs.
Digital marketing blogs
Why follow? This blog has a marketing agency flavor but also provides a macro view of the industry. From articles on millennials to highlights of brands and companies who are doing advertising the right way, Digiday makes it easy to see what’s happening in the world of marketing. For even more marketing tips, check out their quarterly magazine, Pulse.
12. Brand Savant
Why follow? If you’re looking for fact-based, statistic-riddled information on digital marketing, Tom Webster from Edison Research runs a stellar blog on marketing and business. While he doesn’t post often, his posts are reliable, researched and on point as far as marketing trends go.
Why follow? Michelle Linn oversees a team who keeps this multi-author platform running. Content marketing has blossomed over the last several years, and this is the place to head if you’re looking for how-tos that will get you up to speed on the latest marketing trend. Look for information and wise advice delivered daily.
Why follow? Landing pages, email subscribers, deep connections with customers — these are all things a digital content marketer should know about. Copyblogger has the pulse on the marketing tactics that make the difference between a successful business and one that falls flat.
Why follow? This unique blog is provides a wide perspective on digital marketing with a European twist. From new social media platforms to companies doing marketing well, this broad-based, research-bent website is a must-see for digital marketers.
Why follow? HubSpot’s email marketing system is a key player in the digital marketing world, and these marketing gurus have certainly got a handle on producing a huge volume of content. They feature articles on marketing and sales as well as agency-related topics. If you’re looking for advice on a certain subject, head here and search through their topic-specific articles.
17. Marketing Land
Why follow? This is more than just your average marketing blog. With breaking news, coverage on a variety of topics — including SEO, mobile updates, display, technology, retail, and more — this blog’s title rings true: it really is a land of marketing. Bonus: Marketing Land even lists events you can attend and features buyers’ guides.
18. Kissmetrics Blog
Why follow? This successful online software company is famous for helping marketers turn analytics into insights, and their blog is no exception. The Kissmetrics blog features a wide range of content on subjects that are guaranteed to help digital marketers. Take your learning even further with one of their free webinars on online marketing.
19. Marketing Profs
Why follow? With articles galore, podcasts, online seminars and tutorials, this blog is your go-to for topics like word-of-mouth marketing, digital marketing and social media. Check out Angela Natividad’s weekly roundup post, #SocialSkim, for up-to-date news on major social media changes.
Ready to convince and convert?
With this list of marketing blogs, you’re now equipped with thousands of marketing and advertising tips to keep you on top of the trends in this ever-changing field. You might even consider honing in on a marketing specialization and become a connoisseur in a particular type of marketing. Check out our beginner's guide to marketing specializations.