Marketing Degree Courses for the 21st Century

As the world grows and technology advances, so does the variety of knowledge that is required within different career professions.  And within the world of marketing, this has never been more apparent.  The internet, social media, and mobile networks have forever changed the way that marketers target their audience.

In order to give yourself an edge as a marketer in the competitive job market, you need to develop a wide spectrum of knowledge and skills.  When working towards completing your bachelor’s degree in marketing you should make sure that some key courses are offered in order for you to gain the necessary skills and knowledge to stay ahead of the competition.

New Age Marketing Courses


    International Business

    Information Systems Management

    Internet Law

    Marketing and Product Management

    Organizational Behavior

    Search Engine Optimization

    Social Media / Internet Marketing

    Web Analytics

    Website Development for Business

If these courses seem intimidating right now don’t worry – you will take more traditional marketing courses such as:

    Business Ethics

    Consumer Behavior

    International Business

    Multimedia Marketing

    Principles of Marketing

    Public Relations and Advertising

Ensuring that you are knowledgeable and have experience in the marketing strategies mentioned above is important to your future success in this career path.  By developing a solid understanding of traditional principles along with the knowledge from your marketing degree courses, you will be prepared to succeed in the field of marketing for years to come.

External links provided on are for reference only. Rasmussen College does not guarantee, approve, control, or specifically endorse the information or products available on websites linked to, and is not endorsed by website owners, authors and/or organizations referenced.

Grant Tilus is an Associate Inbound Marketing Manager for Collegis Education who writes articles on behalf of Rasmussen College with the aim to inspire, motivate and inform current and prospective students in a positive way.

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