Wausau Internet Marketing Event Presented by Rasmussen College

Internet marketing represents a new and sometimes intimidating set of strategies and tactics for small business owners; but, the opportunities are vast for those willing to embrace this new way of marketing. The Wausau Chamber of Commerce and Rasmussen College Wausau Campus understand this trend and, as a result, invited me to provide an overview of Internet marketing strategies and tactics to business owners as a part of the Chamber's Small Business Week. 

The presentation occurred on April 28, 2011 at the Westwood Conference Center in Wausau, Wisconsin. Here you'll find a brief recap and the slides from the event. In a few days you'll also see a full rebroadcast of the event on the Rasmussen College School of Business blog.

In the first part of the presentation, I talked about the shifting landscape of media. Consumers have options for entertainment now more than ever. As a result, companies need to do more than simply advertise on TV, radio, and in print. Effective marketing now requires an acknowledgement of important new currencies in business:

  • Attention
  • Trust
  • Permission

Understanding attention, trust, and permission are the first steps in an effective Internet marketing strategy. From there, it's tempting to dive right in to the many free and low-cost tools and tactics of Internet marketing; but, understanding the principles of Internet marketing - also referred to as inbound marketing - is an important first step that many skip. These five inbound marketing principles are important to understand before working on specific tactics:

  • Identify
  • Listen
  • Create
  • Share
  • Measure

After exploring the principles of inbound marketing, we shifted gears and began exploring specific tactics with each marketing channel. Every inbound marketing tactic is different and supports one or more inbound marketing principle. It's important for small business owners to keep the principles in mind and then begin selecting tactics such as:

  • Social media
  • Search engines
  • Blogs
  • Video
  • Web analytics
  • And much, much more

Finally, the presentation wrapped up with some data on the adoption of inbound marketing strategies by small businesses. Around 40 percent of small businesses still don't have websites. Not seeing the need for a website and the perceived costs remain the two largest barriers to entry. The data from the presentation should make it clear to small business owners that Internet marketing is both necessary and cost effective. 

The Wausau Chamber of Commerce's Small Business Week was a great success. Rasmussen College was proud to be a sponsor of activities. I personally was honored to be able to present on Internet marketing. The slides from the event are embedded below. Feel free to share them with anyone who wasn't able to make the event or to reference them for future use.

External links provided on Rasmussen.edu are for reference only. Rasmussen College does not guarantee, approve, control, or specifically endorse the information or products available on websites linked to, and is not endorsed by website owners, authors and/or organizations referenced.

Josh is an Associate Director of Marketing at Collegis Education. He composes content and oversees the digital marketing strategy of Rasmussen College.

Receive Personalized Information Today

  • Personalized financial aid
  • Customized support services
  • Detailed program plan
  • Attend a no-obiligation Nursing Information Session
  • Meet the Dean of Nursing
  • Enrollment application
  • Personalized financial aid
  • Career path guidance

How may we contact you?

Please complete all fields

What would you like to study?

The program you have selected is not available in your area. Please select another program of interest.

By requesting information, I authorize Rasmussen College to contact me by email, phone or text message at the number provided. There is no obligation to enroll.

Share Your Story Ideas
Our campuses and online community have stories to tell and we want to hear them! Did your campus raise the most money in the community for an organization? Do you have online study tips for other students? Would you like to share a personal success story about overcoming an obstacle while earning your degree?
To have your story idea considered:
  • You must be a faculty member, current student or graduate
  • Story ideas must be regarding Rasmussen College or an inspiring story about a student at Rasmussen College
  • Your submission must be original and may not have been published elsewhere online already
Please Note: Your story idea may be featured on the Rasmussen College News Beat or on one of our social networks. A member of our news team will contact you should we move forward with a blog post.
Feel free to suggest an idea for a blog post to be featured on the Rasmussen College News Beat by filling out the form below:

First Name: (required)

Last Name: (required)

Email Address: (required)

Phone Number: (required)

500 characters or less


Your Story Idea Has Been Submitted

Thank you for sending us a story idea! We’re reviewing submissions and may contact you soon to learn more about your story. In the meantime, make sure to check out our current blogs to see what’s happening on campus.