Why a Marketing Degree is Good for Career Growth Potential

Career growth potential is something that must be considered when you are selecting a college degree and a professional field to work in. During your search for the best career field to enter into, you will find certain fields tend to provide greater career growth opportunities than others. 

A professional career may last 30, 40 or even 50 years in length; which is why entering into a field that has a future like marketing is a good idea. Exploring a career in marketing is a good idea for those interested in building a career that offers future growth opportunities throughout your career.

The Marketing Career Outlook

Within an organization marketing professionals may be considered some of the team’s most important members. These individuals are vital for driving business activities toward reaching company goals.

These individuals may work in many different positions completing a variety of different tasks within companies in almost any industry. In marketing, it’s always important to be preparing for the future of marketing. The field of marketing is one that continues to evolve at a rapid rate.


Much of the recent changes in jobs and tasks can be attributed to the use of the internet over the past decade. While marketing, advertising, and promotional positions have been around for a while and are highly desirable, many new positions are being created every day as the world of marketing continues to evolve around the use technology.

According to the Bureau of Labor Statistics, employment for marketing professionals is expected to grow 14 percent through the year 2020. That means more than 29,000 projected new employment opportunities. There are also many other similar occupations within a variety of industries to consider for a marketing degree holder.


The Bureau of Labor Statistics estimates annual wage for a marketing manager in the 25th percentile at approximately $83,000. Salaries for marketing professionals may vary depending on the industries selected to work in within a given field.

Starting Your Career

Typically a Bachelor’s degree is required for entering into a position within the marketing career field. Because the field of marketing is rapidly evolving without a degree, providing you that solid foundation of knowledge can help you find your first job and move from the classroom into corporate America.

Maintaining Your Career

If there ever was a career field that required continual learning it would be marketing. Principles, ideas, and best practices are constantly evolving, and you need to remain agile to keep up with them in order to take advantage of career growth opportunities. Just consider, 10 years ago the idea of social media marketing didn’t even exist, and now it is a major component of a business’s marketing strategy and has a huge job market.

Finding Career Growth Opportunities

According to Dr. Michael Miller, the Dean of the School of Business at Rasmussen College, “Marketing provides great opportunities for skilled practitioners that can make a difference and impact business results.” He continues to say that, “Working in marketing provides individuals with opportunities to improve their organization’s results and stand out in highly visible roles, which can enhance their future career opportunities.”

With hard work, dedication, and not being afraid to fail, marketing professionals are continually striving to find new career growth opportunities.

Create Your Future

As you question whether or not earning a marketing degree is good for your future growth, it’s important to consider the pros and cons entering into this competitive yet incredibly rewarding career field. Competition for these marketing careers is good’ competition means they are in demand, and demand means potential growth. 

By earning a marketing degree you put your career aspirations on your own shoulders, and with a high level of self confidence and drive, you may just have what it takes to build a career that make others jealous of your own success. Are you beginning to see why a marketing degree is important?

If you have that drive and commitment to building a successful career, stop waiting for a great opportunity to fall into your lap. The most successful people in this world develop their own opportunities.

External links provided on Rasmussen.edu are for reference only. Rasmussen College does not guarantee, approve, control, or specifically endorse the information or products available on websites linked to, and is not endorsed by website owners, authors and/or organizations referenced.

Grant works for Collegis education and writes student-focused articles on behalf of Rasmussen College. He aims to inspire, motivate and inform current and prospective students.

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