One of the most famous pearls of wisdom ever uttered by 6th Century Chinese philosopher, Confucius, went like this: “Choose a job you love and you will never have to work a day in your life.”
And just as Confucius bounced around from philosopher to politician to author to teacher, his approach to finding the right career is just as pertinent today as you map out your future. While you decide what you want to for the rest of your life, it makes perfect sense to seek opportunities in the areas you already enjoy.
If you’re a creative, tech-savvy individual with an artistic background, you’ve probably considered working in graphic design. Careers in this field will allow you to exercise your imagination alongside your technical skills on a daily basis.
What you may not know is there are several types of graphic design jobs out there. This article will introduce you to eight graphic design positions of which you may be unaware. Becoming familiar with these opportunities will give you a better idea of how you can leverage your creativity for a career you truly enjoy!
Specialist graphic design positions
Advancements in technology have drastically changed the landscape of the graphic design industry. While the option still exists to be a jack-of-all-trades and dabble in multiple facets of the field, more and more opportunities are emerging for specialists to thrive.
What’s more, specialists generally have the potential to earn more money than those with general skills. This means you won’t have to choose between personal satisfaction and financial stability.
Do we have your attention yet? Let’s get acquainted with the types of graphic design jobs that could be yours.
1. Creative services manager* ($75,000 - $111,750/year**)
Individuals holding these positions likely have at least three years of experience under their belts. The main role of the creative services manager is to serve as liaison between senior management and the creative department within an organization.
The creative services manager oversees the entire project, ensuring all deadlines are met and budgets are kept. It’s their responsibility to deliver a quality product to the senior management team, while also maintaining an efficient work environment for creative personnel.
2. Email marketing designer ($51,000 - $72,250/year)
These professionals are tasked with designing and executing engaging email communications and promotions for an organization. Email marketing designers work closely with other designers, user interface specialists, writers and marketing managers to ensure strategies are fulfilled and brand standards are upheld.
It’s important for email marketing designers to understand the principals of design, user experience and user interface, while also having significant knowledge and experience with HTML and CSS.
3. Flash designer/developer ($60,500 - $88,500/year)
These specialists create interactive online content, including advertisements, games and other rich Internet applications. Flash designers test, implement and maintain dynamic website elements using Flash and Actionscript.
4. Information architect ($83,000 - $123,750/year)
Information architects help clients define content strategy and design features for websites. They analyze an audience and their needs to improve website design and overall user experience.
Information architects use wireframes, process maps and mock-ups to describe the intended user experience for their clients. They also conduct usability testing on working prototypes or finished products to improve architecture and navigation.
5. Mobile designer ($66,000 - $103,000/year)
These professionals design content and functionality specifically for mobile platforms, including Android, Blackberry, HTML5 and iOS. Mobile designers collaborate with cross-functional teams to create compelling, interactive experiences on mobile devices.
These designers must be well-versed in both the aesthetic and functional aspects of web and mobile design. Fluency across multiple platforms and programming languages is ideal for individuals in this position.
6. Presentation specialist ($43,000 - $55,350/year)
Presentation specialists produce and deliver visual presentations for internal and external clients. Knowledge of marketing strategy is essential, as is the ability to effectively organize information and convey data through graphic elements.
These professionals must employ critical thinking abilities and multimedia skills. It is helpful to have experience using Adobe Creative Suite applications, as well as presentation programs like PowerPoint and Keynote.
7. User experience (UX) designer ($78,500 - $120,000/year)
UX designers create satisfying or captivating experiences for an audience based on user research and workflow analysis. They are often responsible for generating personas, usage scenarios, sitemaps, wireframes or other tools to help create a positive experience.
These specialists also conduct usability testing on prototypes or finished products to assess the quality of a user experience. An in-depth understanding of web technologies and graphic design is needed in this position.
8. User interface (UI) developer ($80,500 - $118,750/year)
UI developers build the application interfaces that connect users to back-end processes and data. They enable users to quickly accomplish their goals by providing code that meets usability and accessibility standards.
Create your future
Now you know that there is more to graphic design than just logos and layouts. If you’re looking to launch a fulfilling career that can also help pay the bills, these types of graphic design jobs might be the answer you’ve been looking for.
*Information on graphic design positions and job duties used from The Creative Group.
**Salary ranges taken from the Robert Half Technology 2014 Creative Salary Guide. This data represents national, averaged earnings for the occupations listed and includes workers at all levels of education and experience. It does not represent starting salaries and employment conditions in your area may vary.