Some processes must be completed in a certain number of steps performed in exactly the right sequence in order for the resulting product or service to be considered a success. You wouldn't try to build the frame of a car after installing the seats, would you? The creative process of marketing and advertising is not one of these processes, as speakers Aaron O'Keefe and KC Glaser pointed out at the recent File>New design lecture series event at Rasmussen College in Brooklyn Park, MN.
During the presentation, design experts O'Keefe and Glaser shared their unique perspectives managing the creative process. O'Keefe is an account supervisor at Colle+McVoy and has spent over seven years working for the Twin Cities advertising powerhouse. O'Keefe described himself as a modern day Peter Campbell (from TV's Mad Men), where he spends his days building relationships with the client, filling out creative briefs, and nailing the big campaign for the new client.
Glaser, on the other hand, is an entrepreneur behind Kory-Chris Productions, and manages all aspects of the creative process himself. He described his start in the creative/advertising world as a freelancer as somewhat accidental, often agreeing to take on new work even before he had the skill set to perform it.
O'Keefe and Glaser have two very different jobs and backgrounds, and yet they both work with the business processes of managing creative advertising campaigns, ideas and clients. The dynamic nature of this work was evident in the presentations given by both creative professionals, and it was clear that there are many ways to break into the industry.
View their presentations below or watch the rebroadcast of the event on Justin.TV. The next File>New event will be held in Brooklyn Park in November.