Collegis Education Earns National Recognition For Search Marketing Expertise
In-house team awarded for its work on behalf of Rasmussen College
November 27, 2013
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CHICAGO (November 27, 2013) – Members of the Collegis Education marketing team were recently named Best In-House Search Team as a result of their search marketing success with Rasmussen College in 2013. The award recognizes standout performance by an in-house agency and considers teams across all industries and throughout the country.
“We’ve always felt our team approaches search marketing in a fundamentally different way than anyone else,” said Josh Braaten, director of inbound marketing at Collegis Education. “Winning this award confirms that our process is uniquely different across all marketing verticals, not just higher education. The results are well above market averages, with blog traffic growth of 70 percent over the previous year and a 25 percent increase in web traffic across all key segments. The return on the College’s investment in search marketing says it all—15 percent more of their leads now result in new student enrollment.”
The award was presented to the team on October 23 in association with Pubcon, the largest interactive marketing conference in the country. The U.S. Search Awards are supported by SEMPO, the leading international, non-profit organization for the search and digital marketing profession.
“Technology is quickly changing how organizations operate and nowhere is that more true than in the higher education industry,” said Bob King, Collegis Education senior vice president. “Collegis Education was created to help colleges and universities not only navigate the changes, but thrive within them. It’s an honor for our team to be recognized for this expertise in such a high profile and meaningful way.”
To learn more about Collegis Education and how its search marketing is impacting higher education institutions, visit http://www.collegiseducation.com/services/enrollment/.
ABOUT RASMUSSEN COLLEGE
Rasmussen College is a regionally accredited private college specializing in high-demand educational programs in a supportive, student-centered environment. Rasmussen College offers Certificate and Diploma programs through Associate's and Bachelor's degrees online and across its 24 Midwest and Florida campuses. By combining career development expertise, high academic standards and exceptional student support services, Rasmussen College graduates gain the skills to succeed in their chosen field. Since 1900, Rasmussen College has been a primary contributor to the growth and development of the communities it serves. For more information about Rasmussen College, please visit www.Rasmussen.edu.
ABOUT COLLEGIS EDUCATION
Collegis Education is a technology-based services company that offers industry-leading education solutions for colleges and universities of every size in every sector. Using an analytical approach, Collegis Education empowers education institutions to make a broader impact by providing insights that improve student outcomes, optimize expenses and increase revenue. The leadership team at Collegis Education brings 40 years of experience integrating technology into the delivery of education. Today, Collegis Education supports over 27,000 students through its higher education partners. For more information about Collegis Education, please visit www.CollegisEducation.com.
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