Advisory Board meetings are essential to a college; they're a valuable tool that can help colleges align course curriculum with the needs of the business community. Professionals from various industries who attend the Rasmussen College Business Advisory Board meetings have all agreed that customer service skills are one of the most important skills for their business. They also agreed that it’s one of the top skills that is lacking, especially in their new hires.
Adding a Customer Service course to the business curriculum not only provides students with the knowledge and skills in this highly sought after area, but it also addresses the needs of the business community. The course objective states: “This course covers the basic concepts of essential communication skills needed in business to interact/work effectively with individuals and/or groups. Special areas of emphasis include solving problems, developing a customer service strategy, coping with challenging customers, increasing customer retention and surveying customer satisfaction.”
Have you ever wondered where we get our “customer service skills”? Well, it’s typically through our own experience, training, and our personal and professional development. However, some of the feedback we receive from students who have completed the Customer Service course is that they never realized the complexities and various components relating to this subject area. In the course, each concept is broken down in detail as students reinforce their understanding of the learning objectives by complete written assignments, case studies, and participation in class discussions.
But what is truly amazing is when students quickly see how the concepts of a business customer service course can also be used and applied in their personal life. It’s all about how we effectively interact, communicate, and deal with all sorts of people in our personal and professional environment.