On Thursday, October 11th, Rasmussen College hosted a professional networking and development event featuring Josh Braaten, Rasmussen College Senior Online Marketing Manager. The event focused on supporting businesses in the Bloomington, Minn. area by providing business-to-business introductions and a highlight of online marketing techniques.
The event was well-attended and featured 30 representatives from businesses like Principal Financial Group, Effective Learning for Growth, College Connectors and Panchero’s Mexican Grill. Participants had the opportunity to mingle early in the morning over coffee and breakfast (provided by Jason’s Deli). As the morning progressed, each representative was able to deliver a 60-second “commercial” in front of the entire group about their business and unique selling points. Following the networking portion of the morning, the group turned its attention to Josh Braaten for the professional development segment.
Braaten spoke to the group on the importance of online word of mouth. In his presentation titled, “11 Tips to Start Online Word-of-Mouth Marketing,” Josh provided start-up tips on enhancing social media pages in order to reach customers and build business awareness online. The group left the presentation with a wealth of knowledge they could immediately put into action. Braaten’s 11 tips for increasing online word of mouth include:
1) Locate the Places Where People Talk
2) Claim and Complete Online Identities
3) Use Common Sense to Help People Find You
4) Create and Share Interesting, Helpful Content
5) Pick a Schedule and Commit. Revise as Needed.
6) Ask Your Customers for Their Thoughts
7) Fix What’s Broken
8) Surprise Your Customers
9) Then Request Credit Where It’s Due
10) Ask Your Customers for a Review
11) Engage, Engage, Engage
Overall, this was a great event for the local community to gather at Rasmussen College and learn more about area businesses. Given the great turnout, another professional networking and development event will be hosted on Thursday, December 6th from 7:30 - 9:00 a.m. at the Rasmussen College Bloomington campus. The next event will feature Blake Miller from Collaborative Marketing Professionals and a conversation about “Duct Tape Marketing.” Interested in attending? Contact Dave Hansen at 952-230-3046.