Let’s face it. Whether you are getting your bachelor’s or associate’s degree online or on campus, furthering your education is the base asset to landing your dream job. With the proper education and career advancement resources, you will be on your way to a vibrant professional future.
Here are 15 videos that will position you for career greatness - from developing your personal brand to negotiating an offer. Take the knowledge of these videos, spread your wings and fly to your dream job.
1) DEVELOP YOUR PERSONAL BRAND
Before you start your labor-intensive career search it is crucial to develop a personal brand. Nationally syndicated career expert and Careerrealism.com contributor, J.T. O'Donnell (http://www.jtodonnell.com/) articulates the importance of selling your "business of one" in this informative video called "Creating a strong career identity."
- Embrace your inner salesperson and showcase your top professional assets. Bring your strengths to light by acknowledging how you work, learn and communicate.
- Niche market yourself: Stop being everything to everyone. Not every employer will appreciate your strengths, so make sure you seal the deal with a company that shares a mutual admiration with you.
- Create an interactive identity through Linkedin.com, Facebook.com, Twitter.com and web-based resume building sites (Google Docs) while citing objective deliverables when explaining your accomplishments.
The old wives tale is true: it's not “what you know”, but "who you know". According to Ehow.com 79 percent of college graduates said networking is an effective job search tool. This video from Ehow.com delves into the world of networking and provides useful tips to garner professional success.
- Create a network (and share your professional goals) with the four "F"s: family, friends, friends of the family and family of friends.
- Have business cards made. It's professional and resonates with people.
- One out of three jobs comes from former employers. Leverage your past work connections for your future success.
3) LOOK GOOD ON PAPER
New to resume writing or haven't touched your resume in years? This video, presented by Ehow.com shares the basics on resume development from style to phraseology.
- In the work experience portion of your resume - highlight in bold either your job titles or place of employment - depending on which is more impressive.
- Look closely at the description of the position you are applying for and adjust your resume to mirror the desired qualities for the position.
- The most significant skills to include in a resume are foreign language proficiency and knowledge of a specific computer application.
4) GET VIRTUAL
Chris Pirillo - internet evangelist and founder of Chris.Pirillo.com, a dynamic blog catered to all things web-based - details his expertise on online resume building. Step inside the mind of this internet genius as he shares his favorite career kick-starter, Emurse.com, and other savvy web tips.
- Vanity Google (google) you can be "Googled" by ANYONE so censor your virtual naughtiness.
- Use an interactive web service to create your resume. Chris suggests Emurse.com as an example, a website where you can post and host your resume for free (and also monitor stats and job offers).
- Keyword optimize your resume (http://www.career-opportunities.net/articles/view/are_you_keyword_optimizing_your_resume) so it is more searchable online.
5) BE FOUND
In this technically e volving society we live in, break through traditional ways of job searching on sites such as Monster.com and Careerbuilder.com and let jobs come to you. Greig Wells, front man of Socialmediathatworks.com and Befoundjobs.com shares how to be found on LinkedIn with crafty profile optimization tips in this video.
- With 40 million users, LinkedIn is a vital resource for job seekers. It is also the number one place for recruiters to find their pool of recruits.
- On your profile use keywords and jargon that you think a recruiter would search for. This way you will stand out from the thousands of job seekers.
- Understand the power of joining LinkedIn groups. Your reach grows exponentially with each group you join.
6) KNOW PEOPLE
Once again J.T. O'Donnell (www.jtodonnell.com) from Careerrealism.com hits a hot note with career advice as she spins traditional marketing tips to benefit your job search. Through this video, Four people you need to know to land a job, O’Donnell communicates how job seekers can statistically improve their chances of getting hired by knowing the right people.
- In any company you should know: the gatekeeper (the person who filters the resumes); the user-buyer (hiring manager); the technical buyer (human resources or office manger) and the economic buyer (financial salary expectations).
- Don't bombard the "technical buyer" with an overabundance of communication. Hand-deliver your resume and pick a few people that you know in the company to offer testimonials.
7) BE SOCIAL WITH SOCIAL MEDIA
Panning the streets to look for work with no luck? It's time to fire up your computer and micro-blog on social media networks. Professional recruiter Leo Morgan and social media strategist Dan Rutherford invite you to a conversation about how Facebook, Twitter and LinkedIn can help you to find that next paycheck in this riveting video.
- Clean up your profiles and present consistent data across all social media networks.
- Twitter has become one of the ultimate recruitment tools. If you find an organization that fits what you are looking for on Twitter, sign up for their RSS feed to get real time reports to find out when they are looking for people.
- The best way to increase the number of LinkedIn connections is to import your contacts from Gmail or Microsoft Outlook.
- Facebook Social Ads (http://www.facebook.com/advertising/) is another way to advertise your professional services.
How to use social media to find a job: http://www.youtube.com/watch?v=_gz9-dYeHLs
8) TWEET AWAY
Social media is taking over the world. And if you are seeking a job, you should embrace this channel of communication with open arms. Twitter.com, in particular, is a social media network that is experiencing exponential growth and can be an incredible resource for job seekers. In this video Greig Wells, a social media expert explains how Twitter can be used as an effective employment search platform.
- Twitter can work in many ways: as a job database and for networking, personal brand reinforcement and personalization.
- Twitter can be used very similarly to a job search engine. Search by geographic location, industry or even on Twitter search (http://search.twitter.com/advanced).
9) PREPARE FOR THE BIG DAY
Recruiting professional, Rikkee Hanson from CareerConcierge.com unveils best practices for preparing for the interview process. This video walks you through every aspect of interview preparation: from what to wear to important talking points.
- Get practical details right. Know when and where you are going. Get to the interview location 10 minutes beforehand. Know where you are going and be prepared.
- Before the interview, researching the company, its products/services, distribution, management and - most importantly - read up on recent news clips related to the organization. This can provide some great talking points during an interview, plus it will impress the interviewer.
- Quantify AND qualify your accomplishments. For example, if you are a salesperson who is interviewing for a sales position cite examples of how much you sold or how much you exceeded your sales goals.
10) NAIL DIFFICULT QUESTIONS
In this video Brian Krueger, president of CollegeGrad.com tackles another tough interview question..."Tell me about yourself." Though this commonly posed question seems easy to answer, it is not; however, Brian's expertise in the video will teach strategies to position striving careerists in their best light.
- The hiring manager's main prerogative when asking this question is to elicit a two to three minute snapshot of who you are as a professional and why you are the best candidate for the position.
- After you paint a picture of your past work experience, ask the hiring manager if they would like to hear specific details. That way you can keep elaborating on specific examples of your work history.
11) NAIL DIFFICULT QUESTIONS: PART TWO
Denham Resources, a highly successful recruiting, staffing and human resources consulting firm group offers up a great example of a commonly asked question: "Why should we hire you?" In the clip, the interviewer offers up an excellent answer to the question by listing his professional strengths, having confidence and connecting personal ethics with success. (Note: Check out other videos from Denham Resource on their YouTube page. Denham Resources releases videos on how to correctly and incorrectly answer common interview questions every month.)
- While qualifying why you would be a great fit for the position make sure to cite specific examples.
- Connect ethics with success. A company will be impressed if you have both experience and good business ethics (http://en.wikipedia.org/wiki/Business_ethics).
- In your answer, connect qualities you know the company is looking for (from doing research and knowing desired qualities from the job description) with your professional strengths.
12) NAIL DIFFICULT QUESTIONS: PART THREE
Katie Moody, professional recruiter and contributor to Expert Village deals with another tricky question: "Are you interviewing at other places?"
- When answering this question, be truthful but don't feel obligated to share every detail.
- Your hiring manager’s decision may be expedited knowing that you are desired/have an offer out at other companies.
- Telling your interviewing status with competing companies can help your prospective employer gauge your interests.
13) LOOK GOOD
In this video Kim Johnson Gross, a fashion contributor for about.com takes her fashion expertise off the catwalk to the "streets" as she shares tips on appropriate interview attire. This pithy video is useful to any job seeker, as it sums up professional apparel and the importance of first impressions.
- Do your homework on the corporate culture of the organization where you are interviewing. Call the companys human resources department, as they often are great untapped resources for impending interviewers.
- When in doubt, dress conservative. You can never go wrong with a classic suit (this applies for both men and women).
- Just as you prepare for the interview ahead of time, prepare your interviewing attire. This will reduce stress when the big day comes and you will be able to focus on the important things: landing the job.
- Part of the communication process includes non-verbal cues. You communicate through your clothes so make sure they portray the image that you are intending to give during the interview.
14) CLOSE THE INTERVIEW
Peggy McKee, a top recruiter from Phcconsulting.com offers great advice for closing an interview. A master of negotiation, Peggy artfully articulates how you can land a job offer through manipulation and self-promotion.
- Ask for the job. There are multiple ways to do this:
- One - Put the ball in the interviewer's court. Say, "Do you see me being a productive member of your team?"
- Two-Make an assumptive close: Word your phrases to make it sound like you are assuming you have the job.
- Three-If the hiring manager's answer is "No, we don't want you", then kick it into high gear to prove your shortcomings.
- Four-Ask the interviewer for advice. Asking for counsel can lead to proving your core competencies - and in turn pilot to an offer.
15) NEGOTIATE AWAY
So now you have learned how to snatch an offer, but unfortunately your work is not done yet. Salary negotiation is a difficult thing to do but with skill and persistence it can land you thousands of dollars. In this informative clip, Dr. Debra Davenport (drdebradavenport.blogspot.com/), executive professional mentor and licensed career counselor shares her expert advice on salary negotiation.
- You have the power to negotiate in the time between getting an offer and accepting the offer. Use that time to get what you want. After you sign the contract, it is hard to go back and confer salary with your employer.
- Companies expect prospective employees to negotiate. Knowing what you want and compensation averages for the level of the position are key things to consider when negotiating salary.
- Find out how much you are worth at Salary.com, a website that calculates your true earning potential through geographic and industry analysis.