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Rasmussen College Launches Data Analytics Bachelor’s Degree Program

Cutting-Edge Degree Completion-Program Addresses Big Data Boom, Workforce Demands

Minneapolis (April 26, 2017)—Rasmussen College, a regionally accredited private college, today announced the launch of a new Data Analytics Bachelor’s degree completion-program.1 The flexible, cutting-edge program, offered fully online, is designed to meet the increasing need for professionals across the U.S. with data analytics skills. The degree completion-program, which can be completed in as few as 18 months,2 is immediately open for enrollment with classes scheduled to begin in July.

Help Wanted: Talent to Back the Big Data Boom

As more companies look to leverage the mountains of big data at their fingertips to uncover insights that may engage customers and grow their business, the field of data analytics has significantly grown in popularity. Qualified data analysts are in demand across a variety of industries including government, technology, healthcare and finance. According to the Bureau of Labor Statistics, demand for data analytics specialists is expected to reach 1.5 million by 2018. A recent report from the Business-Higher Education Forum says more than 2.7 million new job postings in 2020 will seek candidates with data science and analytics skills.

Despite the demand, there is a critical shortage of candidates with the necessary skills required by the field. The Rasmussen College Data Analytics Bachelor’s degree completion-program addresses this challenge by giving students an opportunity to build upon technology skills while broadening their business knowledge, a critical combination highly sought after by employers. Students will learn how to compile large amounts of data from various sources and develop actionable insights that positively impact their organization.

“Big data has infiltrated nearly every industry, and it is critical for companies to utilize data as an asset to successfully grow business and serve customers and stakeholders,” said Jennifer Ayotte, department dean, Rasmussen College School of Technology. “Our Data Analytics program prepares students with the technical skills to pull and analyze data and develop the soft skills that will support business acumen and collaboration with business leaders. Whether a student is looking to advance their degree or change their career, our program offers a direct pathway for developing these skills.”

Closing the Data Analytics Skills Gap

In 2015, the SAS Institute, a leader in analytics, conducted a survey that found 40 percent of companies surveyed struggled with finding analytical talent. The Rasmussen College Data Analytics Bachelor’s degree completion-program includes innovative curriculum that helps students gain deep technical skills in SQL, Tableau and SAS, while learning essential techniques employers seek, including:

  • Practical skills in data extraction, manipulation, analysis and visualization
  • Technical skills through applied learning activities using sample data sets
  • Technical proficiency in key languages and software
  • Strong communication, interpersonal and critical thinking skills

Upon graduation, students will be equipped with the knowledge to work toward the SAS Certified Base Programmer for SAS 9 credential. According to SAS, the credential is “the perfect starting point for those interested in a career as a SAS® professional.” Upon earning this credential, candidates will have the knowledge and skills to be able to import and export raw data files; manipulate and transform data; combine SAS data sets; create basic detail and summary reports using SAS procedures; and identify and correct data, syntax and programming logic errors.

The Rasmussen College Data Analytics Bachelor’s degree completion-program is also available with Flex Choice®, an option that allows students to pursue a degree with a schedule that fits their lifestyle by combining traditional courses and self-directed assessments while saving time and money.

To learn more about the Rasmussen College Data Analytics Bachelor’s degree completion-program, please visit

1The Rasmussen College Data Analytics Bachelor’s degree completion-program is not available to residents of all states. Please speak with a program manager to determine enrollment eligibility.
2Completion time is dependent on transfer credits accepted and courses completed each term.

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Rasmussen College is a regionally accredited private college that is dedicated to changing lives and the communities it serves through high-demand and flexible educational programs. Since 1900, the College has been committed to academic innovation and providing the highest standard of education while empowering students to pursue a college degree. Rasmussen College offers certificate and diploma programs through associate’s, bachelor’s and master’s degree programs online and across its 22 Midwest and Florida campuses. A pioneer in online education, the College is helping lead advancements in innovations such as competency-based education and comprehensive student support services that help working adults advance their careers. The College is also committed to providing a positive impact on society through public service and a variety of community-based initiatives. For more information about Rasmussen College, please visit

This piece of ad content was created by Rasmussen College to support its educational programs. Rasmussen College may not prepare students for all positions featured within this content. Please visit for a list of programs offered. External links provided on are for reference only. Rasmussen College does not guarantee, approve, control, or specifically endorse the information or products available on websites linked to, and is not endorsed by website owners, authors and/or organizations referenced. Rasmussen College is a regionally accredited private college.

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