Business Management Students in Brooklyn Park Learn by Pitching Ideas to Experienced Professionals

handshake with red overlay

Lacking work experience on your resume is something that many people worry about when entering into the job market after college.

And while it’s a good idea for college students pursue part-time, volunteer or internship opportunities while they are in school, sometimes it just doesn’t work out.

If only you could bring that hands-on learning into the classroom to help prepare you for real world business situations. Talk about a two-birds-with-one-stone type of situation!

A classroom of business management students in Brooklyn Park, Minn., was able to do just that.

Pitching business plans to learn and gain experience

Real world experience is incredibly valuable when preparing for a career. That is why instructor Soma Jurgensen provides her business management students at the Rasmussen College Brooklyn Park campus with an opportunity to see how their classroom coursework can be applied to their future careers.

“Students get a glimpse of what it’s like to work at a higher level than they find themselves in their careers,” according to Jurgensen.

Students in Jurgensen’s Principles of Marketing class are asked to develop a business marketing plan. As an added benefit, students that finish the assignment on time are given the opportunity to pitch their ideas to experienced business professionals – a way for them to learn the importance of meeting deadlines in the real-world.

The presentations seem stressful but they’re also designed to give students a small taste of what it will be like in their career, without the pressure of making a mistake that may affect their futures.

By adding this additional element to an assignment where students are learning how to create a business marketing plan, Jurgensen says they also come to understand how critical deadlines really are, that quality matters and how to truly stand behind their work.

After the students present a 60-90 second “pitch” of their business plan – similar to the initial introduction you see on the television show Shark Tank – the students receive constructive feedback on their business plans from experienced professionals and their instructor.

One student Francisco Garcia (pictured above) was even chosen by the experts for having the best marketing plan for his residential and commercial cleaning company idea called “Golden Rewards.” In Garcia’s case he developed a quality value proposition and SWOT analysis for his business plan in addition to creating an employee benefits package to help alleviate employee turnover – a common problem for cleaning businesses.

In closing

Earning your degree is a great way to prepare for your future career. But while you are learning it is equally important to be aware of new ways that you can gain experience that does something to prepare you for the future.

Try imagining your life five years from now. You’ve started your career and have been trusted with a big project at work that you must present to your management team. There’s a good chance you would be better prepared if you’d already been through the process like the students in Jurgensen’s class.

If you’re interested in earning a business degree at the Brooklyn Park campus be sure to check out our degree page to learn more about the programs offered.

About the author

Grant Tilus

Grant works for Collegis Education and writes student-focused articles on behalf of Rasmussen University. He aims to inspire, motivate and inform current and prospective students.

male writer

Related Content

Related Content

This piece of ad content was created by Rasmussen University to support its educational programs. Rasmussen University may not prepare students for all positions featured within this content. Please visit for a list of programs offered. External links provided on are for reference only. Rasmussen University does not guarantee, approve, control, or specifically endorse the information or products available on websites linked to, and is not endorsed by website owners, authors and/or organizations referenced. Rasmussen University is accredited by the Higher Learning Commission, an institutional accreditation agency recognized by the U.S. Department of Education.

logo-accreditation-acen logo-accreditation-ccne chart-credential-laddering-associates-bachelors-masters 0 Credits 90 Credits 180 Credits 48 Credits Start Here HIGH SCHOOL GRADS Start Here TRANSFER STUDENTS Start Here SECOND DEGREE PURSUERS End Here ASSOCIATE'S DEGREE Start Here MASTER'S DEGREE PURSUERS End Here BACHELOR'S DEGREE End Here MASTER'S DEGREE chart-credential-laddering-associates-bachelors 0 Credits Start Here HIGH SCHOOL GRADS Start Here TRANSFER STUDENTS 90 Credits Start Here SECOND DEGREE PURSUERS End Here ASSOCIATE'S DEGREE 180 Credits End Here BACHELOR'S DEGREE chart-credential-laddering-msn chart-credential-laddering-nursing-programs chart-credential-laddering-nursing DNP MSN RN to BSN LPN to RN Bridge Accelerated BSN Professional Nursing ADN Practical Nursing Diploma Pre-Licensure Post-Licensure icon-colored-outline-bank icon-colored-outline-certificate icon-colored-outline-circle-dollar-sign icon-colored-outline-folder-search icon-colored-outline-hand-heart icon-colored-outline-head-blocks icon-colored-outline-head-cog icon-colored-outline-head-heart icon-colored-outline-health-plus-leaves icon-colored-outline-hospital icon-colored-outline-lifelong-learning icon-colored-outline-light-bulb-analytics icon-colored-outline-location-pin icon-colored-outline-magnifying-glass icon-colored-outline-monitor-healthcare icon-colored-outline-monitor-paper-search icon-colored-outline-nurse-rays icon-colored-outline-padlock-shield icon-colored-outline-person-presenter-screen icon-colored-outline-scales ras-logo-flame ras-logo-horizontal ras-logo-stacked icon-colored-advance icon-colored-arrows-cross-curve icon-colored-briefcase-star icon-colored-build icon-colored-bulb-analytics icon-colored-certificate icon-colored-continual-development icon-colored-duo-chatbox icon-colored-folder-mortarboard icon-colored-forward-ribbon icon-colored-gears-clock icon-colored-globe-pen icon-colored-growth icon-colored-hand-bubble icon-colored-hand-stars icon-colored-hands-gear icon-colored-head-blocks icon-colored-head-cog icon-colored-health-plus-leaves icon-colored-hospital-building icon-colored-laptop-cbe-skyscraper icon-colored-laptop-checkmark icon-colored-laptop-webpage icon-colored-location-map icon-colored-location-pin icon-colored-monitor-paper-scan icon-colored-mortarboard-dollar icon-colored-national icon-colored-people-chat-bubbles icon-colored-person-cheer-star icon-colored-person-laptop-checkboxes icon-colored-person-screen-instructor icon-colored-person-whiteboard icon-colored-phone-chatbox icon-colored-police-light icon-colored-prep icon-colored-presenter icon-colored-regional icon-colored-save-time icon-colored-shirt-hat icon-colored-skyscraper icon-colored-state icon-colored-student-centered icon-colored-support icon-colored-world-experience icon-triangle-arrow-up-plant icon-triangle-calendar-pencil icon-triangle-clock-rotating-arrows icon-triangle-display-gears icon-triangle-hand-right-speech-bubble icon-triangle-laptop-coding-brackets icon-triangle-mortarboard icon-triangle-paper-ribbon icon-triangle-person-cheer-star icon-triangle-person-juggle icon-triangle-triple-people-chat-bubble icon-modality-campus icon-modality-field icon-modality-online icon-modality-residential icon-arrow icon-bank icon-camera icon-filter icon-general-chart icon-general-connect icon-general-degree icon-general-discuss icon-general-email icon-general-find icon-general-hat icon-general-heart icon-general-laptop-building icon-general-laptop icon-general-leader icon-general-map icon-general-money icon-general-paperwork icon-general-people icon-general-phone icon-general-speak-out icon-head-heart icon-info-circle icon-mail-forward icon-mglass icon-play-solid icon-quote-mark-left icon-quote-mark-right icon-scales icon-share-square-o icon-simple-chat icon-simple-desktop icon-simple-find icon-simple-hamburger icon-simple-phone icon-spinner icon-tag icon-testimonial-quotes icon-util-checkbox-white icon-util-checkbox icon-util-checked-white icon-util-checked icon-util-chevron-down icon-util-chevron-left icon-util-chevron-right icon-util-chevron-up icon-util-circle-arrow-down icon-util-circle-dot icon-util-language-switch icon-util-loading icon-util-open-window-link icon-util-pdf-link icon-util-refresh icon-util-x rebrand-arrows icon-social-facebook-colored icon-social-facebook-square-colored icon-social-facebook-square icon-social-facebook icon-social-google-plus-square icon-social-google-plus icon-social-instagram-colored icon-social-instagram icon-social-linkedin-square-colored icon-social-linkedin-square icon-social-linkedin icon-social-pinterest-p-colored icon-social-pinterest-p icon-social-twitter-colored icon-social-twitter-square icon-social-twitter icon-social-youtube-play-colored icon-social-youtube-play graduate-cap-star-coin hand-coin hand-heart nurse-stethoscope-rays card-send-smile person-yoga-pose suitcase-star