Marketing Job Titles and Descriptions

As you consider the different options for which college degree you want to pursue, perhaps you have developed an interest in a career in marketing. You are smart to be conducting this research by looking at potential positions and what career path opportunities there are in this field.

From our “What Should I Do With My Life” series we speak with Soma Jurgensen, the Chair of the School of Business at the Brooklyn Park, Minnesota campus at Rasmussen College. Soma lays out some of the common marketing job titles, their duties, and how they fit within an organization. By earning your degree in marketing you will have an opportunity to build a career within this exciting field.



Hi, I'm Allie Gray Freeland, and I'm the host of the Rasmussen College video blog series, What Should I Do With My Life. I'm here today with Soma Jurgensen, who is the chair of the School of Business at Brooklyn Park, Minnesota College Campus at Rasmussen College. She's here today to share some really important information about marketing degrees, marketing internships, and really careers and the career pathing opportunities in marketing.

There are some common marketing job titles and descriptions out there. And the first impulse for many of us is to look up "marketing manager." Now, that is one of the job titles. However, as I mentioned, there are so many different areas in marketing.

For example, you could be looking at a sales management position, which is an integral part of marketing. Sometimes they don't play well together, but in a truly consumer-focused organization, that's also an area you can go. Advertising manager, promotions manager, public relations, all of these are elements of the marketing mix.

Now, you probably won't start out in that manager position. So there are some entry level titles that you can explore. One common one is a marketing coordinator. A marketing coordinator will typically have a supervisor who's tied to the marketing manager themselves. And they are responsible for, as it indicates, coordinating the marketing plan. So that strategy is set, in a really good company, with input from the coordinator. And then you make sure that all the pieces fit together, that they're happening at the right time.

With marketing you're trying to figure out, are you providing the right mix of marketing elements to the right people at the right time? That coordinator is integral in that equation. So a marketing coordinator is one of those people. So that's a really common job description. Another you'll find is marketing assistant. Now, don't shy away from marketing assistant. As long as you're not the administrative assistant for a marketing person, a marketing assistant is typically an entry point in.

So an organization wants to know, can you do the work that you need to do? So it's a time of trial. Are you willing to run the advertising around the building and get the signatures? Are you willing to make sure that the spreadsheets are correct so the advertising is happening at the right time? Are you willing to make sure that you learn how the company markets and who the consumer is? Often, those positions rise pretty quickly because it's your trial time. So don't shy away from that marketing assistant job title on your way to becoming a marketing manager one day.

Wow, listening to Soma really makes me want to pursue a degree in marketing. So, for more information about marketing degrees, marketing careers, and more, please feel free to reference for more information. Enjoy.

Grant Tilus

Grant works for Collegis education and writes student-focused articles on behalf of Rasmussen College. He aims to inspire, motivate and inform current and prospective students.

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