The following infographic is titled “Marketing Student Resume Guide”.
At the top of the graphic is a visual image of a sheet of paper, with 6 sections bracketed out on the side, from top to bottom the sections are:
- The Heading
- The Summary
- The Education Section
- The Qualifications and Skills Section
- The Experience Section
- The Last Chance Section
Below this small image, the rest of the infographic is broken out with more details on each of these sections.
Starting at the top, we have “The Heading,” which is described as “This is the first thing an employer will see so it is important to make sure that the information is everything a future employer might need.”
Examples of this information follow, on 5 lines of text. Top line: “First Name Last Name”. Line two: “City (comma) State”. Line three: “Phone”. Line four: “Email”. Line five: “LinkedIn URL”.
In a blue banner to the right, we are presented two expert tips.
Expert tip number one: Make sure your email address is professional sounding. If necessary, create a new account that you can use strictly for career purposes.
Expert tip number two: Remove the hyperlink from any URL address. It sometimes confuses application scanning and tracking systems.
Below the first section, we have a section titled “The Summary,” described as: “A brief paragraph that focuses on how your skills, experience and passion fit with what the company wants. This section should directly address the job description by demonstrating how you fit their employment needs.”
The given example is: “Driven marketing professional focused on positively impacting business goals and improving customer relations through online marketing channels within an entry-level marketing position. A team player with top-notch communication skills, experienced in social media and a desire to continually learn and advance my abilities within the field of marketing.”
The expert tip that accompanies this in a dark blue banner is: Research thoroughly the company you are targeting to determine if they are a fit for your skills, interests and personality.
The third section is headed “The Education Section,” with a description of: “As an up-and-coming marketing professional it’s important to highlight your education before your experience. This will help demonstrate your academic qualifications and draw attention away from the fact that you might not have much professional experience.”
An example of an education layout follows, showing us, on the first line: “Marketing, bachelor’s degree, May 2014”. On the second line: “Rasmussen College”. And on the final line: “GPA: 3.55”.
Two expert tips accompany this section on an orange background:
Expert tip number one: Include any college or post-secondary education or training where you earned recognition or a credential.
Expert tip number two: For the first few years after you earn your degree, include your GPA if it is over 3.5 out of 4.0.
In the “Qualifications and Skills Section,” we find the direction of: “Identify the key skills and qualifications that you feel employers are looking for in a candidate. Be sure to highlight the ones in which you have knowledge or experience, either through coursework or previous employment.”
An example, shown in two columns but not necessarily recommending that format, suggests listing the following types of information: Social Media Marketing, Public Relations, Graphic Design, Market Research, Web Analytics, SEO, Blogging, Online Marketing.
The associated expert tip on a gold banner suggests: Identify keywords used in the job posting to determine which ones match your skill set and be sure to add them to this list of qualifications.
The “Experience Section” description follows next, remind us that “It’s important to highlight any relevant work or volunteer experience you have had that is relatable to your desired position.”
Three examples follow, each in the same format. The top line is a job position title followed by the relevant dates. The second line is the company name, followed by city and state. The final section includes a description of the title. They are shown in order from the most recent (on top) to the oldest (at the bottom). The examples include:
Social Media Coordinator (volunteer) 2/13 to Present
ABC Non-Profit, City/State
Manage social media accounts, responsible for event promotion and public relations.
Sales Associate 10/12 to Present
Best Buy, City/State
Promote computing products while increasing sales 7% over the past year.
Video Clerk 4/10 to 10/12
Provided customer service and sales support. Coordinated employee training initiatives.
In this section, two expert tips are offered on a rust-tone background.
Expert tip number one: Spend some time considering how duties in previously held positions have helped you develop strengths and competencies in areas that are relevant to the open position.
Expert tip number two: Remember to include any key accomplishments from your previous experience. This may include being named “employee of the month” or other awards or recognition.
In the final resume-related section, “The Last Chance Section” we are told “Here is your last opportunity to highlight any personal or professional achievements that can help you demonstrate your potential value to an employer and provide a bit more about you as a person.”
Examples in this section include a bolded title, followed by the appropriate accomplishment. For instance, a bolded title of “Awards:” followed by “Volunteer of the Year, ABC Non-Profit”; a bolded title of “Professional Memberships:” followed by “Member of the Local Marketing Association”; and the bolded title of “Community Involvement:” followed by “High School Baseball Coach, City/State”.
The final expert tip on this page sits on an olive-tone banner and reminds us to: Include important background information to provide further context around awards, memberships or volunteer activities.
Below this final section, there is a reminder, which states: “After reviewing your own education, abilities and experience you can use this template to pull it all together into a resume that is clear, concise and professional.”
At the bottom of the infographic, next to a Rasmussen College logo, there are two notes. The first states: “Additional resume tips and examples are courtesy of Jeri Hird Dutcher, professional resume writer and career coach at Workwrite Resumes.”
The second note is a copyright statement: “Created by Collegis Education for Rasmussen College Ó2013, Rasmussen, Inc.”