The Top Social Media Networks for Businesses

handshake with red overlay 

How do I attract more customers? As a business owner chances are you have asked yourself this question many times. A recent Citibank survey found that 40 percent of small business owners intend to use social media networks to market and expand their business in 2012. It’s understandable if you are a little hesitant about getting started; to help calm some nerves, here are a few of the top social media networks for businesses to use.


With over 845 million users, Facebook is a huge community of potential customers that you need to be able to connect with. Start by creating a business page to share your story and begin building your brand online. Make sure to set up your notifications to email you when someone has engaged with your brand. This way you can monitor and join in the conversations with your fans.

Tip: A Facebook profile is must have for any business, its user base is too large for you to ignore.


Even though Google’s social network hasn’t created much buzz doesn’t mean you should ignore it. Google+ could be considered the most powerful yet underutilized social media network to date. Jump on it early; as it grows you’ll start seeing the benefits.

Tip: Google’s Search plus Your World feature offers a tremendous opportunity for customer referrals through personalized search results.


Twitter is a great tool for instantly engaging with your customers. Are you running a limited time special? Send a tweet. It is a unique type of social network that can help you connect with customers instantaneously. Be sociable, interesting, and genuine when connecting with your followers as well as following them back.

Tip: With the use of smart phones Twitter conversations often take place in real-time. So if possible be ready to respond right away.

Deciding which key social media networks to participate in is a big step. I would recommend developing a social media guideline to focus your online business activities. Building your online presence will take time, just like building your business did. Tools like Hootsuite will help you make the best use of your time.

Many businesses are starting to see the advantages that utilizing these social media networks offer. Don’t let these advantages go to your competition, get started now.

Take the Next Step—Talk to Us!

There are some errors in the form. Please correct the errors and submit again.

Request More Information

Talk with a program manager today.

Fill out the form to receive information about:
  • Program Details and Applying for Classes 
  • Financial Aid and FAFSA (for those who qualify)
  • Customized Support Services
  • Detailed Program Plan

Step 1 of 3

What's Your Name?

Please enter your first name.

Please enter your last name.

Step 2 of 3

Contact Information

Please enter your email address.

Please enter your phone number.

Please enter your five digit zip code.

Step 3 of 3

Program Preferences

Please choose a school of study.

Please choose a program.

Please choose a degree.

The program you have selected is not available in your area. Please select another program of interest.

By requesting information, I authorize Rasmussen College to contact me by email, phone or text message at the number provided. There is no obligation to enroll.

Grant Tilus

Grant works for Collegis education and writes student-focused articles on behalf of Rasmussen College. He aims to inspire, motivate and inform current and prospective students.

male writer

Related Content

This piece of ad content was created by Rasmussen College to support its educational programs. Rasmussen College may not prepare students for all positions featured within this content. Please visit for a list of programs offered. External links provided on are for reference only. Rasmussen College does not guarantee, approve, control, or specifically endorse the information or products available on websites linked to, and is not endorsed by website owners, authors and/or organizations referenced. Rasmussen College is a regionally accredited private college.

Add your comment


Please enter your name.


Please enter your email.


Please enter your comment.


icon-colored-advance icon-colored-build icon-colored-certificate icon-colored-continual-developement icon-colored-growth icon-colored-national icon-colored-prep icon-colored-regional icon-colored-state icon-colored-student-centered icon-colored-support icon-colored-world-experience icon-general-connect icon-general-degree icon-general-discuss icon-general-email icon-general-find icon-general-laptop icon-general-leader icon-general-map icon-general-paperwork icon-general-phone icon-general-speak-out logo-accreditation-acen logo-accreditation-ccne ras-logo-flame ras-logo-horizontal ras-logo-stacked icon-general-connect icon-general-degree icon-general-discuss icon-general-email icon-general-find icon-general-laptop icon-general-leader icon-general-map icon-general-paperwork icon-general-phone icon-general-speak-out icon-camera icon-filter icon-info-circle icon-mail-forward icon-play-solid icon-quote-mark-left icon-quote-mark-right icon-quote-mark-left icon-quote-mark-right icon-share-square-o icon-spinner icon-tag icon-simple-chat icon-simple-desktop icon-simple-find icon-simple-hamburger icon-simple-phone icon-testimonial-quotes logo-accreditation-acen logo-accreditation-ccne ras-logo-flame ras-logo-horizontal ras-logo-stacked icon-social-facebook-square-colored icon-social-facebook-square icon-social-facebook icon-social-google-plus-square icon-social-google-plus icon-social-instagram icon-social-linkedin-square-colored icon-social-linkedin-square icon-social-linkedin icon-social-pinterest-p icon-social-twitter-square icon-social-twitter icon-social-youtube-play-colored icon-social-youtube-play icon-util-checkbox-white icon-util-checkbox icon-util-checked-white icon-util-checked icon-util-chevron-down icon-util-chevron-left icon-util-chevron-right icon-util-chevron-up icon-util-language-switch icon-util-loading icon-util-open-window-button icon-util-open-window-link icon-util-pdf-button icon-util-pdf-link icon-util-refresh icon-util-x