What is E-commerce? An Inside Look at What Happens BEFORE You Buy

what is ecommerce digital marketingIn the nineties, a question like, “What is e-commerce?” would seem pretty reasonable. After all, the online shopping behemoth Amazon had just started selling books online and eBay was barely bubbling up into the public’s consciousness. Today, online shopping is far from being a novelty. In fact, 79 percent of Americans engage in online shopping.

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