Turn Your Passion for Marketing into an Exciting Career

Earn Your Marketing Degree with a Digital Marketing Specialization

Our Bachelor’s degree in Marketing with a specialization in Digital Marketing prepares you to drive innovation and organizational performance through digital marketing strategies and social media. This flexible, fully online program is designed to help you create cutting-edge advertising, develop compelling content and utilize Search Engine Optimization (SEO) to build a brand image and optimize business goals. Through curriculum developed to reflect the latest digital marketing practices, you’ll gain the relevant skills employers are seeking in the evolving digital economy.

This Marketing Bachelor's degree is available with Flex Choice®, which allows you to combine traditional online coursework, self-directed assessments and competency-based education—the best of all worlds, so you can receive credit by demonstrating what you know and can do. Rasmussen College is a national leader in competency-based education, helping to advance this cutting-edge, faculty-led, project-based learning approach that prioritizes your learning over deadlines. CBE gives learners more control over their time, allowing you to move quickly through topics you already understand and slow down with more challenging material—a perfect fit for the busy adult learner! You’ll be able to have the flexibility you need in your life for college. Learn more about our Flex Choice offerings.

To see how this program can help you achieve your goals:

  • Course plan customized for you
  • Support and financial aid planning
  • Career path guidance with no obligation

Read more about this program
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Credentials Offered Graduate In As Few As*
Accelerated Bachelor’s Degree-Completion Program 18 Months

Learning Options

Gain In-Field Digital Marketing Skills Employers Seek

Through career-focused curriculum, you will prepare for a successful digital marketing career across a wide range of businesses. Our program is designed to help you gain relevant skills employers seek, giving you a competitive edge in the job market. These include:

  • Digital Advertising

    Learn how to use innovative and accurate digital advertising to build a brand image that highlights an organization’s unique strengths and value proposition.

  • Content Creation

    Develop compelling, creative content to attract your business’ target audience and continue to evolve content based on the consumer’s needs and responses.

  • Search Engine Optimization (SEO)

    Employ SEO marketing strategies and techniques to effectively advance your business’ marketing initiatives for engagement and conversion.

  • Visual and Social Media

    Integrate visual and social media initiatives into marketing campaigns to increase consumer and business engagement.

Relevant Career Preparation

Our Marketing Bachelor’s degree with a Digital Marketing specialization culminates in a Capstone course where you will apply the various marketing theories and concepts you have learned throughout your previous programmatic coursework. In addition, to enhance your professional resume even further, our curriculum prepares you to take the American Marketing Association (AMA) Professional Certified Marketing (PCM®) certification, which is valued by employers.

Our Grads Work Across Industries

Graduates from our School of Business programs are working for leading industries, including:*

  • Accounting
  • Finance and Banking
  • Healthcare
  • Insurance
  • Local and State Government
  • Property Management
  • Retail and Hospitality

117 Years of Successful Graduates

At Rasmussen College, we’ve been dedicated to our mission of preparing students for career success since 1900.

*Industry information reported by Rasmussen College graduates. This list does not constitute an endorsement of Rasmussen College by the industries shown above. Listing does not guarantee or imply that future employment opportunities within these industries will be available.

Program Entry Requirements

Entrance requirements at the Rasmussen College School of Business vary depending on the program. We do not require enrolling students to submit standardized test scores.

To be considered for admission to the Marketing Bachelor’s degree program specializing in Digital Marketing, students must hold a conferred Associate’s degree from an accredited institution as recognized by the Department of Education, or students must have successfully completed 60 quarter or 40 semester credits with a grade of C or higher.

If you do not yet have an Associate’s or the necessary credits to enter the Bachelor’s, the Marketing Associate’s degree program is a great option to start you on your path. To enter the Associate’s program, students must have a high school diploma or equivalent.

Ready to Start Your Path in Marketing?

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You'll receive support and financial aid planning, a customized course plan and career path guidance—with no obligation.

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How Much Could You Earn as a Digital Marketing Professional?

In-Demand Career Options for Your Future

According to the Bureau of Labor Statistics (BLS), earning a degree, regardless of the field of study, can improve income potential.* Here is the average salary and potential job growth for digital marketing professionals:

Job Title(s) 10th Percentile 25th Percentile 50th Percentile Job Growth (By Year 2026)
Market Research Analysts and Marketing Specialists$33,950$45,550$62,56023%
Marketing Managers$67,490$93,200$131,18010%

Bureau of Labor Statistics, U.S. Department of Labor, Occupational Employment Statistics, [salary data accessed September 13, 2017] www.bls.gov/oes/. Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, [career information accessed October 24, 2017] www.bls.gov/ooh/. BLS salary data represents national, averaged earnings for the occupations listed and includes workers at all levels of education and experience. This data does not represent starting salaries. Employment conditions in your area may vary.

How Much Will it Cost?

See how affordable your degree of choice is:

Calculate Your Estimated Degree Cost

We Help Make College Affordable

At Rasmussen College, we believe higher education should be a successful investment. That’s why we offer affordable options that make earning your degree attainable. See how you can save:

Important information about the educational debt, earnings, and completion rates of students who attended this program:

Want to learn more? Consult with a program manager

*For important methodology statements and disclosures regarding the information shown above, click here.

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