With a Marketing Bachelor’s degree specializing in Sales Management, you can advance your professional sales and sales management skills to develop strategies and tactics. This flexible, fully online program helps you develop and utilize integrated marketing and sales strategies to appeal to your target audience and fulfill customer needs. Through curriculum developed to reflect the latest sales strategies and management practices, you’ll gain the relevant skills employers are seeking in the evolving digital economy.
This Marketing Bachelor's degree is available with Flex Choice®, which allows you to combine traditional online coursework, self-directed assessments and competency-based education—the best of all worlds, so you can receive credit by demonstrating what you know and can do. Rasmussen College is a national leader in competency-based education, helping to advance this cutting-edge, faculty-led, project-based learning approach that prioritizes your learning over deadlines. CBE gives learners more control over their time, allowing you to move quickly through topics you already understand and slow down with more challenging material—a perfect fit for the busy adult learner! You’ll be able to have the flexibility you need in your life for college. Learn more about our Flex Choice offerings.
To see how this program can help you achieve your goals:
- Course plan customized for you
- Support and financial aid planning
- Career path guidance with no obligation
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Acquire Valuable Sales Management Skills Employers Seek
Through career-focused curriculum, you will prepare for a successful professional sales management career across a wide range of businesses. Our program is designed to help you gain relevant skills employers seek, which will give you a competitive advantage in the job market. These include:
Understand processes used to identify and execute new areas of business, partnerships and market opportunities.
Build Marketing Campaigns
Gain a comprehensive understanding of marketing campaign execution, utilizing creative marketing solutions that integrate both traditional and online marketing channels.
Learn key concepts related to the interpersonal, value-added customer communication process within professional sales, focusing on relationships, products, customers, presentations and ethics.
Analyze Sales Data
Analyze data and market conditions for sales forecasting, as well as learn how to develop improvements and strategies for overall sales force performance.
Relevant Career Preparation
Our Marketing Bachelor’s degree with a Sales Management specialization culminates in a Capstone course where you will apply the various marketing theories and concepts you have learned throughout your previous programmatic coursework. In addition, to enhance your professional resume even further, our curriculum prepares you to take the American Marketing Association (AMA) Professional Certified Marketing (PCM®) certification, which is valued by employers.
Our Grads Work Across Industries
Graduates from our School of Business programs are working for leading industries, including:*
- Finance and Banking
- Local and State Government
- Property Management
- Retail and Hospitality
117 Years of Successful Graduates
At Rasmussen College, we’ve been dedicated to our mission of preparing students for career success since 1900.
*Industry information reported by Rasmussen College graduates. This list does not constitute an endorsement of Rasmussen College by the industries shown above. Listing does not guarantee or imply that future employment opportunities within these industries will be available.
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Program Entry Requirements
Entrance requirements at the Rasmussen College School of Business vary depending on the program. We do not require enrolling students to submit standardized test scores.
To be considered for admission to the Marketing Bachelor’s degree program specializing in Sales Management, students must hold a conferred Associate’s degree from an accredited institution as recognized by the Department of Education, or students must have successfully completed 60 quarter or 40 semester credits with a grade of C or higher.
If you do not yet have an Associate’s or the necessary credits to enter the Bachelor’s, the Marketing Associate’s degree program is a great option to start you on your path. To enter the Associate’s program, students must have a high school diploma or equivalent.
How Much Could You Earn as a Marketing Professional?
In-Demand Career Options for Your Future
According to the Bureau of Labor Statistics (BLS), earning a degree, regardless of the field of study, can improve income potential.* Here is the average salary and potential job growth for sales management marketing professionals:
|Job Title(s)||10th Percentile||25th Percentile||50th Percentile||Job Growth (By Year 2026)|
|Market Research Analysts and Marketing Specialists||$33,950||$45,550||$62,560||23%|
Bureau of Labor Statistics, U.S. Department of Labor, Occupational Employment Statistics, [salary data accessed September 13, 2017] www.bls.gov/oes/. Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, [career information accessed October 24, 2017] www.bls.gov/ooh/. BLS salary data represents national, averaged earnings for the occupations listed and includes workers at all levels of education and experience. This data does not represent starting salaries. Employment conditions in your area may vary.
How Much Will it Cost?
See how affordable your degree of choice is:Calculate Your Estimated Degree Cost
We Help Make College Affordable
At Rasmussen College, we believe higher education should be a successful investment. That’s why we offer affordable options that make earning your degree attainable. See how you can save:
- Flex Choice® learning option
- Loans and Grants
- Scholarship Opportunities
- Corporate and Military Discounts
- Seamless transfer policies
Important information about the educational debt, earnings, and completion rates of students who attended this program:
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Program Page Methodology and Disclosures
Time to Complete
Completion time is dependent on transfer credits accepted and the number of courses completed each term.
Industry Certification Exams
Rasmussen College will reimburse the application fee for each first attempt of all of the industry certification exams for which you qualify to take. Should you need to take an exam more than once to receive a passing score, you will be responsible for all subsequent exam application fees.