Be A Leader In The Internet Marketing Revolution
Business Management Bachelor's or Associate's degree - Internet Marketing specialization
The Internet continues to change the way companies compete. To remain ahead of their competition, companies need professionals who understand how to execute strategies effectively. Your Business Management degree with a specialization in Internet Marketing provides the knowledge and skills you need to successfully start an Internet marketing career and positively affect a company’s bottom line.
Not only will your coursework focus on building a solid business foundation, you will learn the most current Internet marketing practices that employers need. Your leading-edge education is not widely available from other programs and includes key principles of Internet marketing, such as search engine marketing, and e-commerce.
Our Bachelor’s degree provides advanced business curriculum combined with up-to-the-minute instruction from Internet marketing and training powerhouse, Market Motive. Upon graduation, you will be awarded Market Motive’s Certified Specialist designation, the Online Marketing Certified Professional (OMCP) certificate. This “best of both worlds” approach gives you a competitive advantage in this still emerging Internet marketing industry and today’s job market.
Our Associate’s degree offers you many options, including completing your degree entirely online, an employer-based internship program that can help you increase your employment opportunities while gaining practical real-world experience, and the opportunity to further your education by seamlessly transferring into our Business Management Bachelor’s degree with an Internet Marketing specialization.
Take advantage of the fast-growing, in-demand career of Internet marketing
Businesses are always looking for more productive and cost-effective approaches to improve their bottom line and Internet marketing has become one of the main focuses. With the ability to engage customers and track data, it is an incredibly powerful marketing technology.
To prepare you to enter this exciting career, your education will include comprehensive coursework in business management combined with highly-advanced and specialized instruction surrounding Internet marketing. As a Bachelor’s degree student, you will learn from the team of experienced interactive marketing leaders at Market Motive. Throughout your coursework, you will develop, execute, and analyze online marketing campaigns. You will become a knowledgeable professional in such areas as social media, web analytics, and search engine optimization.
Plus, as a Business Management Bachelor’s degree graduate, you can continue your education and earn an MBA in as little as one year through our partnership with Benedictine University.
Whether an Associate’s or Bachelor’s degree student, you will receive business management curriculum that is held to the highest academic standards and includes case studies, articles, and online simulations from Harvard Business Publishing.
If you participate in our optional employer-based internship program, you will gain first-hand business experience in the real world and increase your placement opportunities and professional confidence.
Learn more about our Business Management Associate’s or Bachelor’s degree with a specialization in Internet Marketing and how Rasmussen College is committed to your success. Complete the contact request form on the right or call us at (888) 549-6755. One of our program managers will be happy to talk with you and answer all of your questions.
What will you learn in the Internet Marketing specialization?
Internet marketing courses from Rasmussen College prepare you to develop online marketing strategies. You'll learn the newest online marketing and communications tactics along-side classic marketing principles and practices. You’ll study the basics of:
- search engine marketing (SEM)
- search engine optimization (SEO)
- pay-per-click (PPC) advertising
- budget management
- evaluating web analytics
Your internet marketing specialization will focus on current trends and where marketing and advertising is headed.
Some key courses include:
Web Media Marketing
You will learn how to use the latest communication tools like blogs and podcasts to drive marketing results.
Search Engine Marketing
You will learn how to drive traffic to an organization’s website using innovative online marketing strategies and techniques.
E-Commerce
You will analyze how e-commerce impacts internet based and traditional business and make recommendations for innovations.
Internet Marketing Career Outlook
Virtually every business markets its products or services in some way and the internet is a key and growing part of that marketing mix. An internet marketing specialization can position you to become a valuable asset in virtually any business.
Here's a snapshot of possible careers for internet marketing graduates:
Salary & growth statistics provided by the BLS ‡ |
25th Percentile | 50th Percentile | 75th Percentile | Projected Growth |
| Advertising Sales Agent | $30,550 | $43,360 | $64,500 | 7% |
| Market Research Analyst | $44,600 | $61,580 | $85,230 | 28% |
| Marketing Managers | $78,340 | $110,030 | $149,390 | 12% |
| Sales Managers | $65,210 | $96,790 | $141,430 | 15% |
The Rasmussen College career placement services staff starts helping you even before you graduate – with your resume, cover letter, interviewing techniques and how to search for a great career. And it doesn't end there – these services are available throughout your career.
‡"Occupational Employment Statistics Home Page." U.S. Bureau of Labor Statistics. U.S. Department of Labor, 27 July 2010. Web. 27 Sept. 2010.
"Occupational Outlook Handbook, 2010-11 Edition." U.S. Bureau of Labor Statistics. U.S. Department of Labor, Dec. 2009. Web. 29 Nov. 2010.
BLS salary data may not reflect expected entry level earnings.
Seamless Credit Transfer Policies
Transferring your credits doesn't need to be difficult. At Rasmussen College, our transfer policies are designed to maximize your credit transfer and minimize your time to graduation.
Check out some of our highlighted transfer policies below or visit our Transfer Policy for a full description of each policy.
- Transfer your entire Associate’s degree credits and enter at Junior status if you have an Associate's degree and are seeking a Bachelor’s degree in a similar field—this also means you will not have to complete any pre-requisites for most degrees ¹
- Transfer all general education courses from your previously-earned Associate's or Bachelor's degree regardless of course of study ²
- Course-by-course evaluation of all courses with a grade of C or higher
- Credit by examination, which gives you an opportunity to test out of courses where you can demonstrate specific knowledge. These tests are offered free of charge to Rasmussen College students.
- Earn college credit through prior work, learning, and military experiences
Contact a program manager today at 888-549-6755 or complete the form on the right and one of our program managers will contact you to discuss transferring your college credit to Rasmussen College.
¹ Rasmussen College reserves the right to accept or deny transfer of credits based on guidelines defined in the course catalog. Rasmussen College transfer policies vary by state and degree; contact your local campus to discuss your credit transfer options.
² Refer to the General Education Block Transfer For Baccalaureate Candidates for complete details and restrictions.
Video Transcript
Hi, I'm Bryan Eisenberg. I am the Faculty Chair for conversion optimization-aligning page optimization for Market Motive-best selling author of "Always Be Testing" which is my last book, "Call to Action" and "Waiting For Your Cat To Bark?". Most people think about marketing and advertising, they think of equation of, okay, I get my message out and people got to become aware of me and they got to come to my store, come to my website, whatever it is. Conversion optimization in the old school world would be--I brought in somebody into your store and now the salesman's responsibility is to sell them. Conversion optimization on the web is where basically you have a digital salesperson. Like your website is acting as your digital salesperson and what conversion optimization is, you're basically training the salesperson. I think its absolutely great now to finally see colleges like Rasmussen really putting you know something like conversion optimization front and center and saying, "Hey, students, you know, this is a critical skill that youre going to need in the marketplace." You know, every company from the HPs, the Dells, the Overstocks, you know, all the way down to the little mom-pop shops were setting their business on-line. Now with access to Google Analytics and Google Website Optimizers, you know, these free great tools. They know they need to increase the amount of sales and revenue and now they will learn the skills to be able to do that.
Video Transcript
I'm David Szetela, I'm the owner and founder of Clix Marketing which is a PPC Advertising Agency. I'm on the faculty of Market Motive as the PPC Expert. PPC advertising is pay-per-click advertising where the advertiser pays only when someone clicks on their ad. PPC advertising has been around for over ten years and yet sitting here right now, the demand for skilled practitioners is much higher than the supply-small company, large company, it doesn't matter. Any company that does advertising needs to employ somebody that knows PPC advertising.
So, all of the money that has flowed into Google has come from PPC advertising, very few people even realize that, that they just think Google is a big search engine and therefore, viola, they have a lot of money. But it's all coming from PPC advertising. Any student that is studying for a degree in advertising or marketing, or destined for a job where they are expected to know about, conduct any kind of advertising, needs to understand PPC advertising. It's become the fifth channel out of a set of traditional channels where the first four have been television, radio or audio, outdoor and print. So, there's now a fifth channel which is online advertising and most online advertising is PPC advertising. Those students that don't understand PPC advertising are really going to be handicapped when they're seeking jobs.
Video Transcript
I'm Michael Stebbins. I'm the CEO of Market Motive. Market Motive has a curriculum of online courses that teach Internet Marketing. And right now, in this market, it's very important to understand Internet Marketing with a relevancy to what's current. We have great admiration for Rasmussen for taking the lead on integrating Internet Marketing to their business degree program. Traditionally, its been very difficult for Universities to stay up to date. And so what Market Motive focuses on is providing current Internet Marketing courses. The integration with Rasmussen just makes sense.
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