Be A Leader In The Internet Marketing Revolution

Business Management Bachelor’s or Associate’s Degree—Internet Marketing

Your Business Management degree with a specialization in Internet Marketing—available completely online—provides the knowledge and skills you need to start an Internet marketing career and positively affect a company’s bottom line. Plus, our optional employer-based internship program provides first-hand business experience to further prepare you for a rewarding career.



Take Advantage of the Ever–evolving Internet Marketing Industry

Our Internet Marketing specialization curriculum is delivered by faculty who are experienced interactive marketing leaders. Throughout your coursework, you develop, execute, and analyze online marketing campaigns. You learn social media, web analytics, and search engine optimization.

Plus, as a Business Management Bachelor's degree graduate, you can continue your education and earn an MBA in as little as one year through our partnership with Benedictine University.

Our Associate's degree offers you many options, including completing your degree entirely online and the opportunity to further your education by seamlessly transferring into our Business Management Bachelor's degree with an Internet Marketing specialization.

Learn more about our Business Management Bachelor's or Associate's degree by completing the form on the right or calling us at 888-549-6755. One of our program managers will be happy to answer all your questions.

Program Highlights
  • Seamlessly transfer your Associate's degree credit to earn your Bachelor's degree
  • Conveniently offered online and on campus
  • Industry-experienced faculty provide Internet marketing insight
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What will you learn in the Internet Marketing specialization?

Internet marketing courses from Rasmussen College prepare you to develop online marketing strategies. You'll learn the newest online marketing and communications tactics along-side classic marketing principles and practices.

  • Optional employer-based internship
  • Search marketing basics
  • Intro to emerging marketing technologies
  • Understanding of buyer behavior

Sample Course List

Search Engine Marketing
This course combines a unique mix of business, writing, and technical skills as students develop an understanding of the basics of search marketing, a search marketing program, and the steps involved in the execution and tracking of success. This course will assist students in understanding the complexities and similarities of online marketing vehicles, paid marketing, organic marketing, and how to purchase online media for the purpose of creating a quality marketing mix.
Internet Business Models and E-Commerce
This course is designed to introduce students to new models for the practice of business as it is affected by new technologies. From ethical issues related to customer privacy to the problems related to timely contract fulfillment, this course engages the student in analyzing the potentials and problems the Internet offers. Topics covered include a survey of strategies and organizational models for new and existing businesses on the Internet, the impact of E-Commerce on customer relations (advertising, marketing, customer service), using information technologies for accounting, managing inventories and security, and designing strategies for keeping current with changes in the practice of E-Business.
Web Analytics
This course teaches the fundamentals of how to use web analytics concepts, tools, and techniques to harness the power of an organization's website to create measureable business value, increase customer retention, and build customer loyalty.
Advanced Search Engine Marketing Strategies
This course is designed to give students an in-depth understanding of search engine optimization and search engine marketing strategies and techniques and how to apply them to help organizations achieve their online sales and marketing objectives.
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Estimated Program Cost

  •   Full Time Part Time

  • Upper division courses

    Upper division courses

    Upper Division courses are either listed as 300-400 or 3000-4000 level, depending on the state.

     $299 $310

  • Lower division courses

    Lower division courses

    Lower Division courses are either listed as 100-200 or 1000-2000 level, depending on the state.

     $299 $395

  • Estimated Price

    Estimated Price

    Price if you are continuously enrolled in your program of study until graduation. Estimated price does not include $150 course fee.

  • Grants
    None Partner Success

  • Discounts
    None Corporate Military

  • Transfer Credits

    How many credits can you transfer?

    0

FACT

Our programs are created to prepare students for careers projected to be in strong demand in the future-giving our graduates increased opportunity to land the job they want.

Job Growth

The Bureau of Labor Statistics estimates a 13% job growth for Advertising Sales Agents over the next 10 years.

  • 18%
  • 13%

Increased Affordability

Continuously enrolled students lock in their tuition rates. 93% of students receive financial aid assistance.

The Federal Pell Grant Program awards between $575 - $5,550 to eligible students based on financial need. The Federal Supplemental Educational Opportunity Grants awards $100-$4,000 (based on availability) to eligible students based on financial need.

The Federal Pell Grant Program awards between $575 - $5,550 to eligible students based on financial need. The Federal Supplemental Educational Opportunity Grants awards $100-$4,000 (based on availability) to eligible students based on financial need.

The FL Student Assistant grant is awarded to eligible undergraduate students with FL residency and based on financial need.

The ND state grant is valued at $1200/ year and is awarded to eligible undergraduate students with ND residency and is notified by the state regarding eligibility.

Credit Transfer

Transfer credits to Rasmussen College.

See Potential Earnings

For important methodology statements and disclosures regarding the information shown on this page, click here.

Information presented on our tuition calculator

GRADUATE EMPLOYMENT RATE

Placement Rate Methodology: 85% of March 2011 to December 2011 graduates available for employment were employed in their field of study or continuing their education as of September 30, 2012. This rate includes graduates across all Rasmussen College programs and campuses working in their field of study or continuing their education at Rasmussen College or another institution. This rate does not specify that each graduate was placed by Rasmussen College in their current position; some graduates find jobs on their own while others maintain previously held employment.

Bureau Of Labor Statistics (BLS)

BLS salary data represents national, averaged earnings for the occupations listed and includes workers at all levels of education and experience. This data does not represent starting salaries. Employment conditions in your area may vary.

Tuition Lock

Tuition rate is locked in for continuously enrolled students. A change in the number of credits taken during enrollment in any quarter may lead to different prices if a student moves from part-time to full-time status or vice versa.

Federal And State Grants

Students must meet applicable eligibility requirements for state and federal grant programs—please speak with a financial aid advisor for details.

Time To Complete

Time to complete is dependent on accepted transfer credits and courses completed each quarter.

Credit Transfer

Rasmussen College reserves the right to accept or deny credits based on policies listed in the college catalog.

Corporate Discounts

Discounts may vary by corporate partner and program. Please contact a program manager for more information.

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Estimated Potential Earnings

If you invested in your degree and started a career as a , the Bureau of Labor Statistics (BLS) states the median yearly salary for this career is . At that rate, your estimated return on investment would be over the course of a lifetime.

A career as a is just one career option you can pursue with your degree. Your income potential can vary based on your specialization or industry, and you should explore all your options to find the career that is right for you.

A Degree Matters

Earning an Associate's or Bachelor's degree—regardless of the field of study—can greatly improve your income potential in today's job market. In fact, according to the BLS, degree holders earn, on average, significantly more than high school diploma holders:

National Average Lifetime Earnings**
Unemployment Rate**
Bachelor's Degree
$2,281,040
4.9%
Associate's Degree
$1,763,440
6.8%
Some College
$1,622,240
8.7%
High School Diploma
$1,367,880
9.4%
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**http://www.census.gov/prod/2011pubs/acs-14.pdf, http://www.bls.gov/emp/ep_chart_001.htm

Potential earnings calculated by multiplying median full-time salaries by 40 years http://www.bls.gov/emp/ep_chart_001.htm

Seamless Transfer Policies

  • Transfer up to 67% of the credits required to complete your degree
  • Credits accepted from nationally and regionally accredited schools
  • Course-by-course evaluation of all courses with a grade of C or higher
  • No expiration of your previously-earned general education and certain degree-specific credits
  • Credit through prior learning, work, and military experience
    • Test out of courses where you can demonstrate specific knowledge
    • Complete advanced placement (AP) exams and achieve a score of 3 or higher
    • Successfully complete college exams (e.g., CLEP, DSST, DANTES, etc.)
    • Successfully submit course waivers for approval from Rasmussen College
    • Submit credits transcribed by the American Council of Education (ACE)
    • Submit a military transcript
  • Transfer all general education courses from your previously earned Associate's or Bachelor's degree, regardless of course of study

**For additional details about the information presented above, please click here.

Information on transfer policies

Rasmussen College reserves the right to accept or deny transfer credits based upon policies in course catalog.

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