Enter One of Today’s Most Progressive Marketing Arenas with an Internet Marketing Degree

Business Management Bachelor’s Degree – Internet Marketing Specialization

Internet marketing professional on the job

Internet marketing has revolutionized the way companies compete in the marketplace. Today, almost all marketing messages point customers to the Internet. Even some of the most traditional promotional tactics including brochures, direct mail, and yellow page listings guide customers to the company’s website.

This shift in marketing tactics has prompted a shift in academics as well. Marketing degrees that were once focused on traditional advertising have now become internet marketing degrees with a focus on digital marketing. An internet marketing degree from Rasmussen College will give you the knowledge to manage and maintain online assets, such as websites and email campaigns, as well as search engine optimization. 

 

Market to the masses with an internet marketing degree

Businesses are always looking for more productive and cost-effective approaches to improve their bottom line, and Internet marketing has become their main focus.  Businesses are now able to engage with customers and track data for all of their online marketing efforts. As an internet marketing degree student, you will learn how to develop, execute, and analyze online marketing campaigns and be able to apply that knowledge to your career as an internet marketer.

This online program in the growing field of internet marketing offers you a flexible and convenient class schedule so you can complete your degree on your time. Learn more about how an online internet marketing degree can enrich your educational experience here.

Want to learn more? We’ve spent more than a century at Rasmussen College preparing students for success. If you would like to know more about our school, our on campus and online degree programs, or anything else, please complete a contact request or call us at (888) 549-6755. One of our program managers will answer all of your questions.

What will you learn in the Internet Marketing program?

Internet marketing courses from Rasmussen College prepare you to develop online marketing strategies. You'll learn the newest online marketing and communications tactics along-side classic marketing principles and practices. You’ll study the basics of:

  • search engine marketing (SEM)
  • search engine optimization (SEO)
  • pay-per-click (PPC) advertising
  • budget management
  • evaluating web analytics

Your internet marketing degree will focus on current trends and where marketing and advertising is headed.

Some key courses include:

Web Media Marketing
You will learn how to use the latest communication tools like blogs and podcasts to drive marketing results.

Search Engine Marketing
You will learn how to drive traffic to an organization’s website using innovative online marketing strategies and techniques.

E-Commerce
You will analyze how e-commerce impacts internet based and traditional business and make recommendations for innovations.

View courses – Internet Marketing specialization

Internet Marketing Career Outlook

Virtually every business markets its products or services in some way and the internet is a key and growing part of that marketing mix. An internet marketing degree can position you to become a valuable asset in virtually any business.

Here's a snapshot of two possible careers for internet marketing graduates:

Advertising and Promotions Manager – annual growth + 6%, salary $54,500‡

Marketing Manager – annual growth + 14%, salary $77,520‡

The Rasmussen College career placement services staff starts helping you even before you graduate – with your resume, cover letter, interviewing techniques and how to search for a great career. And it doesn't end there – these services are available throughout your career.

Internet Marketing

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†An internal survey of 1,226 Rasmussen College graduates from 10/01/2008-09/30/2009, showed that 92% of the graduates surveyed were currently employed in their field of study or continuing their education as of July 2010.
‡Career outlook and salary (25th percentile) information taken from the Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, 2008-09 Edition. http://www.bls.gov/oco.