Authored by School of Business faculty and business students, the business blog showcases business articles on accounting, business management, marketing, entrepreneurship, healthcare management, and beyond.
Whether you’re looking to move your way up from a cashier position or are just curious about what’s out there, this article will help by providing you a big picture view of five retail-related careers worth checking out.
People often use the words marketing and advertising interchangeably, but there is a difference. Either of these careers could be the perfect fit for you. But before you dive in, you’ll want to have a firm understanding of advertising versus marketing.
Because of the confusing credentials, different accounting myths and these industry terms, it’s not uncommon for people to think working in accounting is inaccessible when really it just has its own unique language. Knowing how to “talk the talk” will allow you to quickly shift your focus in the classroom beyond accounting terms and toward the techniques you’ll use in an accounting career.
When asking yourself whether or not you should major in business, there are five main factors to consider that might ultimately help you say "yes" to a business degree.
What’s the recipe for success in healthcare management? What does the roadmap look like to land this position? We did the research for you, gathered the details and put together a high-level step by step guide on how to become a healthcare manager.
Today’s technology makes it easier than ever to open a small business. But no matter where your passions and skills lead you, there are tried-and-true business standards you shouldn’t ignore. We enlisted the business pros to get their input on what you can expect from starting a small business.
Supply chain management might seem simple on the surface, but there’s more to it than meets the eye. Join us as we uncover the fundamentals of the field and, more importantly, the types of careers you could land in this industry.
What you’ll think of an accounting career depends on your personality, working style and life priorities. Once you understand the possible pros and cons of an accounting career, you can make an informed decision on whether it’s the right career path for you.
We asked marketing professionals to share their perspective on what qualities are truly needed to work in marketing. Find out if you have the natural qualities to succeed in the field. You may already be better equipped than you thought!
To give you a better idea of what to expect in this position, we consulted with current financial analysts and professionals to give you the behind-the-scenes peek you need to feel confident about moving forward. Keep reading to see what the financial analyst job description truly entails.
What can you do to help advance from your current HR position to a role in HR management? We spoke with seasoned experts in the field to gather their best advice on how to become a human resources manager. Consider their insight as you start your pursuit to climb the corporate ladder.
What is risk management, anyway? We spoke with the experts to bring you all the details you need to know about this exciting career. Hold on to your hat—this could be the job title that shakes up your ho-hum workday.
Knowing your strengths and weaknesses should be your first priority when considering a leadership role. So how can you know if you’re cut out to make a move for a management position? We enlisted a few experienced business managers to help us identify five important managerial skills needed to effectively lead a team.
What better way to find out if it’s a good career move than by learning from practicing accountants themselves? We enlisted several seasoned professionals to find out what they wish they would have known before becoming an accountant. Read on to get the behind-the-scenes scoop you’ve been looking for.
We gathered first-hand accounts from a number of HR professionals and compiled a list of some helpful insights about working in the field. If you want to know about the skills you’ll need to succeed or what the work environment is really like, then keep reading.
Stop waiting for opportunity to knock and take a look at the current condition of the market. Your shot at business ownership could be a lot closer than you realize. Check out this article to learn why now is an exceptional time to own your own business and to hear some expert advice about how you can set yourself up for success.
What skills and qualities are needed to succeed in this field? Find out if your inherent personality traits could be the foundation of a successful career in healthcare management.
To help you get a better handle on the value of a marketing degree, we took a closer look at some of the outcomes and the work it will take to succeed as a marketing professional.
You may be surprised to learn that there are several different types of accountants out there who don’t just work with taxes all day. So if you like the idea of working with numbers, but not thrilled about the thought of filing taxes, you’re in luck!
Aspiring logistics workers can learn a great deal about the field from the Hanjin Shipping bankruptcy. We asked supply chain professionals to help identify some of the big-picture takeaways from this situation applying to the overall logistics industry.
If you’re looking for an overview on the subject and profession that is marketing, you’ve come to the right place. We’ve connected with marketing professionals who are active in the field to give you some up-to-date info on this exciting career.
First jobs are seldom glitzy, glamorous or fun. But every career path has to start somewhere. That’s why it’s important to realize every first job is a chance to develop skills future employers will be seeking.
The world of higher education is not the same one you remember from your high school days. Today there are several paths to earning your degree your way. There’s even one option that will allow you to capitalize on the accounting experience you’ve already acquired in the field.
The phrase “company culture” seems to be on everyone’s lips these days. But what does it mean and is it really that important? Hear what the business pros have to say.
We polled HR pros from around the country to find out what they see as hazardous job interview mistakes. Keep reading for a handy list of common red flags you should keep an eye out for during the hiring process.
How can you take advantage of the growing opportunity in marketing and land the job of your dreams? We spoke with hiring managers and marketing professionals to ask their advice. Keep reading as they share their insight on how to get a job in marketing.
An associate’s degree in business management can provide you with the foundational knowledge on which to build a career, and you can earn it in as few as 18 months. Read on to learn more about your career options with an associate’s degree in business management.
A career in logistics – what does that even mean? You probably have a basic understanding of what logistics entails, but that bit of knowledge won’t be enough to launch a successful career. Here are seven things you should know before pursuing this profession.
If you're wondering how to become a recruiter, you came to the right place! With insights and advice from professional recruiters and up-to-date numbers that don’t lie, we’ve compiled all the information you need to learn how to become a recruiter and put your skills to good use.
In the wake of Halloween, we’re reliving some of the scariest stock market crashes in U.S. history. Whether you’ve been in finance all your life or you’re just interested in a little history lesson, learn a bit about nine notable stock market crashes, what caused them and how they affected our nation and world.
We asked business professionals to look back in time to their trick-or-treating days and share their insights into the sales etiquette and business lessons kids can learn. As Halloween approaches and your own neighborhood fills with little ghouls, ghosts and movie characters, you might remember a few things your trick-or-treating experiences taught you as a child.
Earning a marketing degree is a great place to start, but in an effort to help you become even better prepared here is a list of five insights I wish someone had told me about pursuing a career in marketing.
We connected with finance professionals to get the answers to your burning questions on this topic. Some underwent finance internships themselves. Some work with finance interns firsthand. All have important insight, so you’ll want to keep reading!
Many studies have connected a gender-diverse workforce (and leadership team) with increased success and profitability. But how does that connection work? What is the link between a gender-diverse leadership team and successful businesses? We called on executives and business professionals to shed some light on the topic.
It’s no secret that public relations (PR) is infinitely important for the long-term success of an organization. You know there is good PR and bad PR, and you’ve probably heard someone mention that “all PR is good PR.” But do you really even know what they’re referring to?
A supply chain management job is one example of a role that leverages skills you already possess as a parent, creating a seamless transition for you from the home to the working world. Keep reading to learn why you just might be better equipped than you thought.
If you’ve always been someone who loves numbers, possesses impeccable attention-to-detail and always has a perfectly-balanced checkbook, then a career in accounting might be up your alley. We know you appreciate having all of the details upfront, so we did the research for you. Keep reading for a step-by-step guide on how to become an accountant.
Unfortunately, not everyone is going to be a hot shot on the trading floor — so what jobs can you get with a finance degree? This article will help you get a better idea of the practical jobs that align with a degree in the field and the qualifications you’ll need to land one of these impressive roles.
The little guys, from Mom and Pop restaurants to independent boutiques, are forming the backbone of our nation’s workforce. Keep reading to learn more about the big impact of small businesses.
By asking the right exit interview questions, human resources professionals can glean constructive feedback for improving their organization. But which questions should you ask and why? We compiled the most valuable exit interview questions to help HR pros take advantage of an otherwise negative situation.
How does a good supervisor handle an employee whose attitude or skills are not up to snuff with the caliber of the company? We enlisted several managers who’ve been there and compiled their best advice for dealing with difficult employees.
Remote employees have become a normal part of the corporate world. After connecting with both telecommuters and those who manage them, we compiled a helpful list of tips for managing employees from afar.
Are you charismatic leader? Or more of a transformational leader? Take this quiz to find out which business visionary's leadership style aligns with your own.
To help get you motivated toward making a career in finance a reality, here is a list of a few highly regarded finance job titles that will look impressive on your future business cards.
Want to put your leadership skills to use? We examine four career options for human resources and organizational leadership degree holders
We highlighted the three most popular credentials for accounting professionals and broken down everything you need to know in a three-way comparison of CMA versus CPA versus CFA.
We’ve identified 19 of the best marketing blogs to help you keep your finger on the pulse of the industry and get a leg up on your competition. Bookmark this list for later, and you’ll know exactly where to turn for tips and tricks!
Just as you predicted, financial analysts deal a lot with numbers. But there’s much more to their job than that. We enlisted the experts to help you get a better understanding of what a financial analyst actually does. Keep reading to find out if this could be your future job title.
Pay attention as our experts suggest some budget-friendly ways to promote your business. You’ll also get some practical tips to making these ideas work for you.
The healthcare industry is booming. But what does that mean for non-medical professionals? We take a closer look at the opportunities to be had in the healthcare management field.
There’s a lot to compare when making your decision: the classes you’ll take, the number of jobs out there and the work you’ll eventually be doing. We put together this side-by-side comparison of marketing versus management so you can determine which degree is the best fit for your future.
You may think you don’t have the skills it takes to handle working in HR, but it requires a specific set of characteristics to be successful. We spoke to the experts and rounded up seven signs you should be working in HR. Your personality and experiences just might make you a perfect fit for this rewarding business career!
This infographic will help you take a closer look at the state of the industry. Take a look at some of the promising opportunities to be found in logistics careers.
Don’t let your gender keep you from pursuing those dreams! The field of entrepreneurialism may be notoriously male-dominated, but that doesn’t mean you can’t step up to the plate and take on the challenge.
The world of marketing has extensively evolved in complexity as new technology has transformed the way marketers reach consumers. Nowadays, there are several types of marketing specializations to accommodate this dynamic profession.
Pursuing an HR career is not for the faint of heart. Being responsible for making hiring and firing decisions, keeping watch over employee welfare and handling a company’s most sensitive information isn’t for everyone. You feel like you’re up for the challenge, but want to know what exactly will be expected of you. Take a look at the top eight HR skills employers are seeking.
Being a female in the finance field isn’t always easy. The finance industry is a notoriously male-dominated field. But don't let that prohibit you from pursuing the profession. Get advice from some fierce females in finance!
It's not just about earning badges and pins. Selling Girl Scout cookies provides a wealth of experience you may not notice at first glance. Take a moment to justify all those boxes you bought or sold and learn about the practical business skills Girl Scouts gain from selling cookies.
There couldn’t be a better time to hone your management skills, especially with great leaders in short supply. If you are feeling a little self-conscious about your management skills and experience, there are things you can do to gain more confidence and become the leader you know you can be. Start with these tips from the experts.
Marketing professionals participate in a variety of different tasks and have responsibilities that require a range of skills and knowledge. Because of that, the number of different jobs you can do with a market degree is quite impressive.
But before you say goodbye to your current gig, there are likely some questions you need answered. What does a logistics manager do? What skills and education level would I need to master? How will my work environment change? We did the research so you don't have to.
With so many specializations within business degree programs, it can be a bit daunting when trying to decide which best fits your interests or career aspirations. To help you decipher the diversity, we broke down a list of some of the most common types of business degrees, the courses to expect and some examples of the jobs you can do with them.
We scoured job descriptions and daily job duties to round up six of the best business jobs for shy people like yourself. Give them a look-over—you might be surprised by the variety of options out there for introverts interested in business.
How do you know if you have what it takes to major in finance? We spoke with finance experts who are sharing exactly which skills you need to get ahead in this competitive industry. If these characteristics sound familiar, you might be a natural winner in the world of finance!
If you’re on the hunt for jobs that serve others, then it’s time to take closer look at what this means for your career. There’s no doubt the work is fulfilling, but there’s a lot more to it that you should know before signing up. We did some digging and talked to seasoned professionals to get the scoop on working for a nonprofit.
It’s no wonder you’ve landed on these two options, because the future looks bright for both. But although they require some of the same skills and aptitudes to perform the job duties, the jobs themselves are quite different.
Your job shouldn’t force you to hide your charming personality. That’s why we rounded up the best business jobs for extroverts like you. These careers can help you reach your professional and financial goals without putting a damper on your outgoing personality.
We compiled our readers’ favorite posts from the past year to give you a taste of what we’ve been up to. Whether you’re a loyal follower or you just discovered our blog, there’s something for everyone in this highlight reel!
Let's face it - human resources isn't really the most glamorous looking department within a company. But there are many appealing aspects of the job of which you may not be aware. We combined government data with expert insight from HR professionals to identify some of the top reasons for working in HR.
We rounded up finance professionals and asked them to reveal what they wish they knew before starting their finance careers. This will help you get a better idea of what working in finance is really like – and if it’s the right fit for you.
Earning a business degree is a big decision and typically requires answers to multiple questions. So we conducted a survey to help you get the answers you're looking for.
Whether you’re shopping for your own accountant or a friend or family member who happens to be in the profession, it’s tricky finding a perfect, practical gift to show your appreciation. We did a little research and put together this handy list of gifts any accountant would love.
We combined real-time job analysis data, government information and first-hand knowledge from seasoned accountants to give you a better idea of whether or not enrolling in an accounting program makes sense for you. Get some answers to your burning questions and determine if an accounting degree is worth it or worthless.
You’ll be happy to hear that the average year-over-year increase for starting salaries in this field is 4.7 percent. It’s clear there is exciting growth across the board, but hone in on the top 10 finance and accounting salary increases expected in 2016.
What does a recruiter do? And more importantly, what do the best recruiters do? Read on to learn what a day in the life of the industry’s best recruiters looks like.
A degree in healthcare management could be your ticket to the career path of which you’ve always dreamed. But what can you do with a healthcare management degree? Plenty! A healthcare management degree is your gateway into the rewarding field of medical and health services management.
There are several types of business certifications out there, but one that should be on your radar is woman-owned business certifications. Read on to learn more about what this means for female business owners, how to earn certification and gain expert insight from other businesswomen.
The corporate culture has evolved and there are a few new best practices to follow in order to be seen as a professional. We enlisted some experts to share 15 business communication tips to help you have the confidence you need to conquer the corporate world.
Because an HR professional does so much, it can be hard to envision what working in this field would actually be like. So if you’re considering working in human resources, let us help you paint that picture with more detail.
As someone with an interest in business, it’s important to have a grasp of what makes these mergers and acquisitions successful and what causes them to flop. Take a moment to get up-to-speed with these examples of the good, bad and ugly corporate mergers and acquisitions.
We dissected the two fields into a side-by-side comparison to help you answer the big question: finance or accounting? Keep reading to see which degree you should pursue.
If you are interested in management, business or finance, a career as a certified management accountant (CMA) may provide that boost your professional life needs. But first, what is a certified management accountant?
Despite its incredible scale and importance, logistics is an industry that flies under most people’s radars. So what is logistics, really? We enlisted some experts to answer that very question.
Gender inequality can take many forms in the workplace and there is a wide range of specific occurrences that can build a base for feelings of unfairness or favoritism. If you’re an ambitious, career-focused person who wants to make a difference in the organization, how do you climb the ladder in a place where people are treated differently? We put together a list of commonly asked questions and connected with seasoned business pros to gather their opinions and advice on the topic.
We used a combination of real-time job data, government information and expert insight to help you envision your accounting career path. This guide should help you gain confidence in your decision to pursue this stable business career.
If you’ve never heard of a healthcare management degree—or always been a bit confused by what healthcare managers do—this infographic will give you all the information you need to know.
Your journey towards investing starts with studying the jargon. Mastering the vocabulary will help you to hit the ground running as soon as you step foot in the field. Use this guide to familiarize yourself with 44 fundamental finance terms.
If you like the sound of making your dollar stretch further, this article is for you. We enlisted a handful of marketing pros to reveal their best tips and tricks to help you make more with less.
You want to be an accountant, but you're not so sure your current lifestyle - already full of work and family - can handle a traditional degree program. An online accounting program might be the perfect solution. Learn about five intriguing courses you can expect.
We compiled a variety of business management facts to help give you the confidence you need in choosing business management as your major.
What’s the difference between these facets of accounting and which option is best for you? This breakdown has all of the info you'll need to decide if you're better suited for public or private accounting.
We enlisted three successful marketing professionals—each in a different stage of their career—to help provide you with some insider insight.
So what makes a great manager? It’s not a single sentence answer because there are dozens of management styles and countless opinions. At the same time, when you ask enough people, you begin to see patterns. We caught up with a handful of managers and professionals to talk about daily duties, human relations challenges, career development strategies and communication styles of great managers.
If you have a knack for numbers and a passion for justice, then forensic accounting is a career you should seriously consider. Rather than working with blood and DNA to reveal foul play, you’ll use your number skills to solve and prevent financial crimes. Keep reading to learn how to become a forensic accountant.
Learn about the top human resources jobs for each level of your career—entry-level, mid-level and senior-level. Then you can clearly see if this career will take you where you want to go.
Before making any blind assumptions about the life of an accountant, take some time to become well-informed about the career. We enlisted some seasoned experts to give you a sneak peek at the life of a CPA. Their insight suggests it’s not as boring as you may have thought.
Check out this behind-the-scenes insight from seasoned marketing experts. We asked our panel of pros what they wish they knew before entering the field. Their firsthand advice will give you a sneak peek at what it’s really like working in marketing.
There are many misconceptions out there about the accounting industry. So what is it REALLY like being an accountant? We enlisted some experts to help us set the record straight.
If you need some cold, hard salary facts before pulling the trigger on pursuing a career in business, look no further. We used real-time job analysis software to analyze thousands of business job postings. We identified the 10 positions in highest demand and consulted the U.S. Bureau of Labor Statistics to learn the earning potential for each.
If you are a college student seeking a business degree synching up with professional organizations is a huge asset to your career. Read more about the top professional organizations for business.
When earning your degree, there are many doors that open for you allowing for more experience and opportunities in your chosen field. For business students, this door is Collegiate DECA. Being a part of DECA allows you to gain those leadership skills you might be lacking, and it provides you the opportunity to meet people that can help take you further in your business career.
We’ve created this interactive map using real-time marketing intelligence from Burning-Glass.com to help you get a better idea of how your state stacks up in demand for supply chain and logistics positions.
Project managers are in demand. But what do they do? And what does it take to become one? Whether you are motivated by a career change, an advancement in your current position, or plain old curiosity, read on to get the scoop on this popular, yet mysterious, job title.
Whether you're considering becoming an accountant or thinking about going to dinner with one, there are a few benefits you might want to know about. We connected with real accountants and their significant others to find out some of the little-known perks of having an accountant by your side.
If you're ready to take your retail career to the next level, becoming a buyer is the perfect option. You already know the ins and outs of the industry, but what does a buyer actually do and how do you become one? We enlisted some industry experts to help you understand.
Project management is a field that’s ever-evolving, making it the perfect opportunity to jump right in. We spoke with several seasoned pros to learn about the best skills and tools for effective project management. These top secret tips will put you ahead of the curve in this transitioning field.
We enlisted a handful of supply chain management professionals to share some important things they wish they knew before launching their careers. This insider insight will help you determine if this career is right for you!
The answer isn't as simple as you might think. It is important to note that business management isn't only for professionals who desire to supervise a team. The education you'll receive while earning a business management degree is versatile and can prepare you for a wide variety of roles in the business world.
Earning a business management degree isn't going to tie you down to one job for the rest of your life. There are a variety of career options open to you once you have the proper knowledge and training. Learn about the 10 most common job titles
We're bringing in the New Year with a compilation of our most popular business blog posts in 2014. What have you been missing?
Have you always wanted to be in the lead? If so, then pursuing a top level management position may be just what you have been looking for in your career.
Marketing is an expansive area of expertise that encompasses many different areas, skills and job descriptions. We connected with marketing pros to give you a sneak peek at three common types of marketing. Taking a closer look at these options will help you determine if this field is right for you.
Whether your student is male or female, old-school or cutting edge, sensible or sentimental, there's a perfect idea on this list for every budget. You can rest assured that these gifts for business school students will get their nod of approval.
You're interested in business but not sold on working in a corporate environment. Working for a nonprofit may be the perfect career move. Learn about four benefits it could have on you and your family!
The marketing industry is always evolving. The introduction of new techniques and technology means new terminology to learn as well. Learning the lingo and familiarizing yourself with the landscape ahead of time will help you become a confident and well-equipped marketing student.
If you need some cold, hard salary facts before pulling the trigger on pursuing a career in business, look no further. We identified the 10 most in-demand business careers and the exciting earning potential associated with each.
Healthcare management career opportunities can be found all over the country. Use this interactive map to discover the top companies hiring near you!
Every day college graduates deal with a truly frustrating phenomenon in their job search-"entry-level" positions that require anywhere from one to five years of experience. Their first instinct might be to throw their hands up in defeat, but there are ways to make these seemingly impossible experience requirements seem a little more reasonable.
You've heard accounting is a lucrative career but what does an accountant actually do? Learn about the universal duties and the various specialties from which you can choose.
If you're considering earning a degree in business, it makes perfect sense to want to learn about your career options after graduation. Use this handy, interactive map to familiarize yourself with the opportunities available near you and start mapping out your future!
Majoring in finance can score you some perks, but you need a few more pieces to the puzzle before you can see the whole picture. First, how a degree actually helps you, and second, how the industry is doing economically.
One of the first orders of business in pursuing a job is completing a rock-solid accounting resume that can open the door to interviews. Learn tips from School of Business instructor at Rasmussen College on how you can master accounting resume writing.
We used real-time job analysis software to identify more than 200,000 marketing manager jobs posted over the past year. After analyzing the job requirements listed, we concocted the can't-miss recipe for becoming a marketing manager.
Beyond the industry opportunities, why wouldn't you strive to become the most impressive business pro you can be? That way when you're called up to the plate, you'll be ready to swing for the fences.
This guide features a combination of expert insight, government information and real-time market intelligence to provide you with everything you need to know to launch a successful business management career.
It's easy to think all accounting programs are the same-the skills you learn should be universal, no matter where you go to school, right? Not so fast. This article is written to highlight 10 things that showcase how the Rasmussen College accounting program distinguishes itself among its competition.
Are you weighing the pros and cons of both paths desperately trying to decide between entrepreneur versus intrapreneur? If so, keep reading.
When it comes to careers in business, the decision to pursue education before experience is not always necessary. It turns out that many of pros we spoke to did both, and the mix of education and experience paid off in different ways.
Changing careers, especially later in life, is a massive undertaking. It's challenging to walk away from a field where you've built a foundation of knowledge and competencies through experience. New Port Richey, Fla., accounting student Don Auger made the difficult decision to embrace the challenge that comes with change. This is the story of his motivation to change careers and how his journey from nursing assistant to accountant has progressed.
This may surprise you, but as a mom, you've cultivated many of the skills you will need to return to the workforce.
Many successful entrepreneurs never completed a college degree, and although you might have what it takes to hang with that crowd, imagine how much more success you could encounter with all the necessary knowledge and skills under your belt from the get-go.
There are several paths you can take to become a marketing professional. But before you do, you'll need to prepare yourself with college coursework, understand the skills employers are seeking and gain some experience. Luckily, we explain each of these steps in detail.
Romeoville, Ill., business management student Robert Kroll says the difference is night and day when he comparing his experience at Rasmussen College to the waitlists and absentee advisors he found elsewhere.
Finding a job in a sluggish economy can be brutal, and often, employers have lofty expectations of their pools of applicants. Students looking to secure a job need to find unique ways to stand out from the crowd in order to compete. Green Bay, Wis., graduate Peggy Sonneson found the right mix of education and extracurricular work to land her dream job in her field.
Survey result insights help shed some light on what is really important for those interested in a career in the world of business.
Working in finance may just be the fertile ground you need to grow your own personal success while earning a substantial salary. Check out the job opportunities, salaries and perks we cover here and decide for yourself if this field is for you.
You're ready for a career, ready to make some money and climb to the top. Start with our 13 simple yet profound insights from industry professionals and see if becoming a marketer is what you really want to do.
If Wausau, Wis., human resources student Ellen Volhard ever needs a new hobby, she may want to consider juggling. Between raising her kids, working full-time, attending school and dealing with everyday life she certainly developed a skill for rapidly shifting her focus.
Failure was not an option this go-around for Brooklyn Park, Minn., graduate Kathryn Schmolke. She had all the motivation she needed when she made the decision to enroll at Rasmussen College and earn a business management bachelor's degree-she had previously spent four years at a state university with little to show for her efforts. "I felt at the time that I had wasted four years and I knew that getting my degree is something that I needed and wanted to do," Schmolke says. "I was so determined that it was kind of a 'nothing's going to stop me' situation."
The success stories of these six influential female business leaders might hold the push you need to become one of the next great women in business.
The stability and financial gains that can come with earning a degree can be very beneficial for a young family. But the time and attention required to raise a family often takes from the time and attention needed to earn a degree. The answer to this conundrum for Marcie Duke, like many others, was to leave school to focus on her family. But Duke didn't give up on her goal of eventually earning her accounting degree. Thanks to the online courses she took at the Bismarck, N.D., campus, she earned her degree while still raising her family.
The HR professional is the caregiver of the business world. HR professionals understand that the relationship between a company and its employees is the heartbeat of a business' success.
In an effort to help current and future accounting students, Rasmussen College on Jan. 23 hosted a live Google+ "Hangout on Air." The topics of the discussion ranged from academic accounting credentials to resume tips and everything in between. Check out the recap with video right here!
In preparation for earning your degree and entering the job market it's critical to start putting your resume together. This visual guide can help you shine on paper as you start applying for jobs.
Hard work can take you a long way in life, and few professions understand the value of a hard day's work like farmers. Mankato, Minn., accounting graduate Lisa Seidl grew up in an agricultural family and although she has career plans beyond the farm, the work ethic and values she developed there have never left.
Most industries have a ceiling for how far you can climb without a degree. Fort Myers, Fla., accounting graduate Jennifer Kickbush found herself up against that ceiling before enrolling at Rasmussen College.
Find out more about the accounting career path by tuning in to Rasmussen College's January career chat.
Jennifer Kromrey finally has within sight her lifetime goal of earning a bachelor's degree. In the meantime, she has racked up an impressive series of accomplishments.
Entry-level business management jobs will help you find the best point from which to launch your career. Read more about where the jobs are and what kinds of opportunities exist to get started.
Many adults are now looking into entrepreneurship as an appealing path for their career. In this infographic, learn how popular entrepreneurship has become in the last few years, and how it may benefit your career in the future.
To help clarify the differences between business a career in management or accounting-and ultimately help you earn the right degree. Here is a factual breakdown of the two career paths for you to review.
If you have begun considering a career in accounting, becoming familiar with the most common accounting degree courses and career paths is a perfect place to start
If you are wondering if accounting is a boring career then you need to read why these industries professionals say that it is certainly not.
Derek Clifton didn't have to return to school. In fact, he already had a degree and a steady job. However, after pursuing a career in music education Clifton found he was ready to make a change.
Keep reading to learn how one entrepreneurship student is turning an insight from a class project into a business with an interesting product..
Rasmussen College student Stephen Anderson has covered a lot of miles before coming to the Rasmussen College Blaine campus to earn his degree in accounting. After high school, he briefly attended college but dropped out to spend five years in the Navy serving as a Master at Arms - the naval equivalent of military police. "The military got me ramped up and ready to get a real job, but with the way the job market and the economy crashed it ended up being a big wake-up call," Anderson said.
Having these 15 skills are crucial if you want to a healthcare management position.
To clarify the difference between the two fields and help you with your decision, we featured five career categories that will help you better understand these two career paths and help you gain the confidence to take the next steps toward a career you will enjoy.
This accounting career guide will help you familiarize yourself with the actual numbers behind pursuing a career in the field of accounting.
If you have an entrepreneurial spirit and are wondering if earning a degree is right for you, here are 23 examples of successful entrepreneurs that made it with the help of a college degree.
If you could participate in hands-on learning that would help prepare you for real world business situations wouldn't you want to do it? Keep reading to see how business management students do just that.
We've compiled 22 informative and entertaining business management blogs that will keep you on the cutting edge of the latest trends in marketing, entrepreneurship and business management.
By learning about the different jobs you can do with a finance degree you can begin to better visualize yourself in the career you've always wanted.
When it comes to pursuing career opportunities in the healthcare field, it's often difficult to decide which job best fits your passions and personality. Keep reading to learn about the positions in healthcare management to see if this is a career field that you would be interested in pursuing.
If you're considering earning a finance degree in order to land a job as a professional in the field, then it's important to begin by learning more about the jobs and the variety of industries with career opportunities.
These days you are much more realistic about your career path. Keep reading to see how you can achieve personal happiness and financial stability with a career in Human Resources.
Developing a career in an area that has a large number of employment opportunities is always a smart idea.
Read more to see why you should finally pursue a career change into accounting.
Becoming a manager is a common goal that many employees often dream about but never realize. Is it your dream to become a manager? Read on to learn how you can develop your business management skills.
While starting your career from the bottom up doesn't sound very appealing, the fact is, that's typically how it's done. Learn how you can do it too.
Learn more about what you need to advance your career and become a leader within your organization?
Are you ready to advance your career into a leadership position? Click to see how taking these courses prepare you for becoming a leader.
Have you acquired the skills necessary for becoming a marketing professional? Keep reading to see which skills are must haves.
The employment opportunities for individuals that earn a business degree are tremendous. But which opportunity is right for you?
The answer to a question people often ask themselves when they're considering going back to school for accounting.
here are many different reasons why people pursue a management position. Some people are trying to avoid doing any real work; others enjoy telling people what to do; and still others just want an office with a window view. But, jokes aside, a higher salary is often a major contributing factor when folks are looking to move up the corporate ladder.
Technology has, is and will continue to affect business for the foreseeable future, because of this, the demand for tech savvy business professionals is expected to grow-adding over 150,000 jobs across all industries through 2020. If you consider yourself a tech savvy individual and you're looking for a career using those skills, just know that opportunities are out there.
As you become more comfortable in your current position in the healthcare industry and begin to consider a career in management, it's important that you have everything you need prior to making this move.
If you are considering making a mid-life career change, then you know you will need to look at the career opportunities and salaries differently than you did when you first graduated from high school.
If you're ready to take pride in a new career, the financial field may be exactly what you need. Let me tell you why pursuing a career in finance will make your friends jealous of your success.
There are countless ways to positively impact and advance your HR career, but given you have a full plate of work and family obligations, how do you know what will provide the greatest amount of opportunities you need to move forward?
Good economy or bad; small business owners always need to be aware of new ways to run their business more efficiently. Check out this list of apps to see how they can help your business!
While working in business for many years, I picked up tips along the way that made my career more successful than it otherwise would have been. Some of these I learned later in my career rather than earlier, so I thought I would share the results of my experience now.
As you begin earning your degree, it's important to leverage every opportunity to stand out among the crowd of future job seekers. And it starts in the classroom.
Did you know the average career typically lasts around 40 years? The most recent 40-year period was filled with unprecedented change; changes in our country, economy and even how we work. The world has been and will continue to evolve, so when you begin planning for your career it's important to pursue one with an outlook beyond just the immediate future. In this post I will explain how earning an accounting degree can add up to a career that continues to stand the test of time.
Most businesses know how to create word of mouth in the traditional sense. When you provide a superior product or service, people talk about it. Call it water-cooler conversation or chatting over coffee; traditional word of mouth spreads by people who trust each other talking about products, services or companies.
Career growth potential is something that must be considered when you are selecting a college degree and a professional field to work in. During your search for the best career field to enter into, you will find certain fields tend to provide greater career growth opportunities than others.
Whether you realize it or not, growing up you learned how to do many new things by associating the activity with something fun and simple. Think about it, how much easier was it to learn how to count with your fingers? Now, college students are also using that same type of applied learning in the classroom.
The movie industry often portrays international business professionals as individuals who are mysterious, witty, and ruthless or all of the above, but the truth is real international business professionals have learned how to effectively conduct business no matter where they are located. And while learning about international business may not teach you how to become the next international man of mystery like in the movies, it will prepare you for an exciting career in business working within the global marketplace.
Over the past few years, the world of business has gone through some incredible changes and seen many new innovations. Because of this there are more career advancement options and business professionals who are beginning to explore the possibility of pursuing new leadership opportunities within their organizations and progress in their careers.
Would you consider yourself to be a problem solver? Do you have an interest in helping businesses advance their use of technology by creating better ways of getting the job done? If so, you may enjoy a career as business systems analyst (BSA). Becoming a BSA would allow you to identify problematic business practices, determine appropriate uses of new technology, and help business operate more efficiently and effectively.
Many successful entrepreneurs know running your own business is an ongoing learning experience, while others have had to learn the hard way. If you have been inspired to become an entrepreneur, remember you and your business need to learn to walk before you can run. To assist you in learning more about entrepreneurship and the basics of starting a business, we created a four-part miniseries covering a variety of different topics to help assist you in your search knowledge about becoming an entrepreneur and starting your own business.
Many individuals select their careers based on the different interests, skills, and experiences they have had in their life. While how, when, and where we grew up has influenced our behaviors, we still have the ability to choose whichever career path we feel fits us best. There are many positive reasons to work in every career field. Consider the following reasons why earning a human resources degree may be a good fit for you.
While a business plan outlines your business as a whole, a marketing plan is still needed for determining which specific marketing principles you will use to guide your business toward success. In this final installment of our entrepreneurships basics miniseries, we uncover the key elements of your marketing plan and show you how to go about developing your plan, so your present or future business has the opportunity to succeed.
If someone told you they had a business idea that involved selling deep fried candy bars or chicken nachos on a stick would you call them crazy? Many food entrepreneurs sell their products at state fairs across the nation and are constantly boasting new creative ideas for products both with and without a stick. No matter what we think about these deep fried diet killers, these entrepreneurs seem to know what they are doing.
When you are starting a new business there are many different steps to complete prior to opening your doors. One of the most important steps includes writing your business plan, so you can properly identify if you should start a business and how to make it successful.
Similar to how Magellan circumnavigated the globe, exploring careers in the world of marketing can sometimes send you on a journey filled with twists, turns, and unexpected destinations. The world of business is constantly changing and those interested in pursuing a career in marketing need to be ready to steer their professional ship toward their ideal occupation location.
The process of determining a name, whether it's for a business or your first born child, is a task that should not be taken lightly. Names often shape who or what we will become in the future, so taking the time to consider your options is extremely important.
Are looking to learn more about a business management degree? Check out this video to assist you as you research your learning opportunities as a business management student.
What does it take to become an entrepreneur and start a business? Is it a question of motivation, business ideas or something you're just born with? Individuals who choose to own a business should first learn the entrepreneurship basics in order to fuel their passion, and make their dream become a reality in the form of a business.
Online marketing is a hot topic in Bismarck. Just ask the thirty business men and women who attended the workshop "Online Word of Mouth" hosted by the Rasmussen College Bismarck, North Dakota campus.
From anthropology to zoology, the choices you have for selecting a college degree program does not always come easy. For students interested in a career in the world of business the choices can sometimes be even less clear. While identifying the differences between studying humanities or animal biology typically isn't a difficult choice, the choice between business management and entrepreneurship certainly can be.
Are you an aspiring entrepreneur in search of some inspiration? Becoming a successful entrepreneur is something that doesn't happen overnight. Almost all business owners struggle with starting and building their business from the ground up. But by learning about entrepreneurship, you discover how to bring your ideas to life, prepare for success, and understand how to build and manage a growing business.
Rasmussen College Senior Online Marketing Manager, Josh Braaten, will present Online Word-of-Mouth at the Rasmussen College Bismarck campus on July 17, 2012 from 11:30 a.m. - 1:00 p.m.
Do you view yourself as a brand? Martha Stewart, Oprah, and Lebron James sure do, and so should you. Personal branding is the process in which people and/or their careers are marketed as a physical brand. Your brand says a lot about you as a person and a professional. As a college student, it's important to begin building a personal brand early in your career.
Learning is a lifelong activity that stretches well beyond your time in college. Using social media tools like Twitter give you the opportunity to be unofficially mentored by real world business professionals while you earn your business degree.
A career in human resources (HR) can offer variety, challenges, and tremendous opportunity. If you are interested in working in HR, it is important to research the human resources degree requirements to help you determine if a human resources degree is right for you.
A career in human resources (HR) can offer variety, challenges, and tremendous opportunity. If you are interested in working in HR, it is important to research the human resources degree requirements to help you determine if a human resources degree is right for you.
Business Program Coordinator Jeri Retzlaff talks about business management degrees and common salary ranges for those graduates.
From our "What Should I Do With My Life" video series we learn about jobs with a business management degree.
Wondering if you could be the next Mark Zuckerberg or Andrew Mason? Today's landscape of up-and-coming entrepreneurs is becoming more and more competitive and diverse.
In the past few years, small and big businesses have had their share of struggles. But as the economy slowly begins to recover, it is important for organizational leaders to be planning for the future of their company.
Did you know that if Facebook were a country it would be the third largest behind only India and China? There has never been a time in history when the world has been so interconnected and whether you realize it or not you participate in international business affairs on a daily basis.
It's not a secret the U.S. economy is still slowly recovering from the recession which is causing some job growth to stall. Because of this, more adults are going back to school in order to develop the skills that are in demand.
Did you know that more than half of college graduates find their chosen career path within the first year after graduating? Finding your first job is a key part of starting off your professional career on the right foot.
From chief imagination officer to director of first impressions, without a doubt, job titles are designed to tell people what we do. But what happens when you have no idea what a job title actually means?
With the latest buzz around Facebook and its $104 billion valuation it's time to make sure we all understand what it means when a company issues an IPO and goes public.
Entrepreneurs are made, not born. Do many successful entrepreneurs share similar traits or characteristics? Yes, but the fact is that many of these traits-their knowledge and strengths-are honed over time. This could be achieved through a formal education such as a business degree, life experiences, or personal development practices. To help you get started on your entrepreneurial path, here are the top 10 must-know traits of successful entrepreneurs:
As kids, many of us may have thought that time moved way too slowly. From car rides to science class, we stared at the clock wishing that there was some way that we could speed up the process and get things done faster. While for most things in life there is no fast forward button, higher education institutions are now beginning to hear our need for speed.
Businesses are constantly competing for new customers, and business owners must ensure that they are running their companies as efficiently as possible in order to remain successful.
Rasmussen College is hosting a Strategy "Tune Up" Event on June 1, 2012, covering the latest ideas and best practices for business expansion and strategic management.
A lemonade stand truly is the first step that many kids take into the world of business management and entrepreneurship.
As part of our "What Should I Do With My Life" video series we discuss what a well-rounded business management degree program looks like.
This recap summarizes an Influencing Change in the Workplace presentation presented by Rasmussen College - School of Business Chair, Soma Jurgensen.
Whether you realized it or not many of the board games you played growing up taught you a lot about the world of business. These games helped us develop many of the necessary skills that we to conduct business today. While earning a business degree can help you expand and refine those skills, these games helped you understand the basics from a very young age. Below is a list of the top 20 board games that teach you about business and help you develop valuable skills beyond rolling the dice.
Traditionally, the time required for completing a bachelors degree is four years. Just like driving a car students had speed limits to follow. Now there are accelerated degree program to help students jump into the fast lane and complete their degrees in record time.
As the world grows and technology advances so does the variety of knowledge that is required within different career professions. Within the world of marketing this has never been more evident. The internet, social media, and mobile networks has forever changed the way that marketers target their audience
How do I attract more customers? As a business owner chances are you have asked yourself this question many times. A recent Citibank survey found that 40% of small business owners intend to use social media networks to market and expand their business in 2012. It's understandable if you are a little hesitant about getting started. To help calm some nerves, here are a few of the top social media networks for businesses to use.
From our What Should I Do With My Life series we discuss degree options, career opportunities, and what to look for in an accounting degree program.
In this video blog from our What Should I Do With My Life series we chat about what to expect as a career as an Accountant.
A career in marketing can take on many forms and find a fit in almost any industry. If you are thinking about a career in marketing or sales, the infographic below is a great start for helping set expectations on future growth potential.
Did you know that 40 percent of employees in the United States hold jobs that could be done from home? The Generation Y workforce is looking to take advantage of this job trend by creating a shift in demand for more work options including telecommuting, job sharing, or flexible work hours.
In this video from our "What Should I Do With My Life" series we speak with Soma Jurdensen and discuss common marketing job opportunities.
Social media has been touted as one of the easiest methods for business owners to reach to their customers, but I'm here to warn you, it's hard to get right.
Recently, more colleges are developing accelerated degree programs to help students save time as well as money so that their career goals are closer in reach. Check out the following infographic on the growing popularity of accelerated bachelor's degree programs.
According to Gallup research studies, individuals who have the opportunity to focus on their strengths every day are more than three times as likely to report having an excellent quality of life.
Check out this short video as we explore the variety of potential marketing salaries and career path opportunities! From our "What Should I Do With My Life" series we speak with Soma Jurgensen, the Chair of the School of Business at the Brooklyn Park, Minnesota campus at Rasmussen College.
Do you ever wonder how you are going to get that next job? Or ask yourself, how can I get a promotion? Or even what career path should I take?
One of the major decisions that you have to make regarding your businesses product or service offering is which pricing strategy and tactics should you choose to input into the development of your business. In a business college the concept of price is covered within the 4 Principles of Marketing.
Recently, human resources employees have become more important in helping plan and strategize business-wide policies and maneuvers. Find out more about this exciting career path here...
Accounting Program Coordinator, Kari Grittner, helps us uncover accounting career paths.
Effective bosses make for productive employees, which was proven by a survey that found that supervisors who lacked consideration fueled more jealousy than nurturing bosses did.
Healthcare is quickly becoming one of the most dominant industries in the United States. Find out more about healthcare management degrees and career paths here.
Learn more about marketing degrees and how to enter this creativity and commerce-driven profession through the latest installment of the "What Should I Do With My Life" video blog series.
Those deciding to pursue a Human Resources degree must not only pay attention to the lessons taught in class but also make it a priority to be involved in a number of non-school related activities.
Accounting instructor debunks common misconceptions of accounting professionals.
To learn more about business careers and degree options at Rasmussen College, we sat down to interview Kathy Heldman, the Director of the School of Business at Rasmussen College.
Many companies are starting to be more lenient about allowing employees to work from home as they recognize the numerous benefits.
A Business Management degree can provide a step toward a successful career that will drive leadership within an organization. While no degree is easy to earn, you can have a better chance to succeed in a Business Management program by using a couple of these tips
Though many people view accounting as a field that lacks luster, the truth is the sector can be downright exciting.
Savvy online marketers can now employ social media to make the process of link building more fun and successful. Check out these five tips on using social media to build links for SEO.
These days, with the unemployment rate hovering at around 9 percent, earning a degree is more than just an added bonus when it comes to the job search - it's a necessity.
Learn more about what human resources internships entail.
According to a study by the World Travel and Tourism Council, business travel was responsible for 20 percent of global employment growth from 2000-2007.
According to the Bureau of Labor Statistics, employment of marketing managers is expected to grow by 12 percent over the 2008-2018 decade.
To stay afloat as a finance or accounting professional, it is essential to posses both technological and soft skills that will help you advance.
Even if you're not pursuing a Business degree or anything related, business skills can come in handy for anyone looking to enter the professional world.
As the modern-day workforce becomes more ethnically, socially, and psychologically diverse, it is imperative to study the root of organizational behavior.
If talking on the phone is something you do on a daily basis, and you're good at getting your ideas across without having visual contact, a Call Center Management degree may be just what you need to enter the workforce.
Are you contemplating going back to school, but don't exactly know what field you want to enter? If you excell at crunching numbers and are intrigued by the inner-workings of businesses, then a degree in Accounting may be the answer for you.
Within the business world, many maintain that there are two fields that continue to thrive regardless of the lull in the economy - marketing and sales.
A quality education can open up possibilities for kids that they wouldn't have access to otherwise. If you're one of those caring individuals who realizes the importance of child education, a career in educational business could be exactly what you're looking for.
This recap summarizes a online marketing and SEO presentation presented by Rasmussen College - Online Marketing Manager, Josh Braaten.
Brought to you by the Rasmussen College Alumni Association, this webinar features important facts for accounting degree students and graduates for the CPA exam.
A Human Resources and Organizational Leadership Bachelor's degree can teach the skills necessary for a career as a human resources professional or organizational leader.
Search Engine Optimization (SEO) is a powerful, yet often misunderstood form of Internet marketing. If you're a small business owner in the Ocala, Florida, area, you won't want to miss an upcoming event dedicated to explaining SEO for small businesses.
Have you always been interested in the healthcare industry? If so, you may want to take note: one of the best ways to enter this rewarding field is by earning a Healthcare Management degree, a move which may eventually put you at the head of the chain of command in a medical setting.
Careers in business cover more ground than you may think. From entrepreneurship and healthcare management to marketing and accounting, there are plenty of jobs out there for individuals looking to get their foot in the door of this exciting industry.
By earning a Business Management degree with a Human Resources specialization, you'll likely be well on your way to profiting from a job that gives you the ability to keep an entire office running smoothly.
Accountants are significant to the success of any business. Equipped with strong mathematical skills and adept at managing finances, these are the people who work to research, analyze, and inform clients on the best ways to go about making smart decisions with their money.
Academic Dean at Rasmussen College highlights business career paths in the latest installment of "Raise Your Hand" Video Blog Series.
With dozens of avenues for online promotion, how do you choose the best channels for promoting an event online? This infographic will guide you to optimal social media event promotion for a successful event.
Many believe that entrepreneurship is the way of the future as technological advances continue to improve, and it's easy to see why. After all, understanding how to properly create, package and market your ideas may aid you in leading a successful career.
Famed business blogger and author, Eva Rosenberg, reviews the Accounting degree program at Rasmussen College.
Get inspiration from the top entrepreneur blogs.
Here are a few websites to help you on your journey to obtain an online human resources degree.
There is a wide array of helpful tools and software available to the online accounting student. We've compiled a list of tools and software you can use both while working toward your online accounting degree and in your accounting career.
Business degree instructor at Rasmussen College shares three key reasons why students are magnetized towards this diverse and exciting degree in business management.
Rasmussen College Online Marketing Manager Josh Braaten presented Turn Online Marketing Strategies into New Business on April 27, 2011 in Wausau, Wisconsin, as a part of the Wausau Chamber of Commerce's Small Business Week, sponsored in part by the Rasmussen College Wausau campus.
Internet marketing represents a new and sometimes intimidating set of strategies and tactics for small business owners; but, the opportunities are vast for those willing to embrace this new way of marketing. This business blog post summarizes a recent online marketing presentation sponsored by Rasmussen College.
Learn how to perfect your website's content strategy through these actionable tips.
"How are corporations taxed?" is a common question asked during tax season. This infographic provides a visual on overview of how America's corporations are taxed.
Business professor at Rasmussen College examines the top ten accounting phrases used in the business world.
Read Accounting instructor's book review of Small Business Taxes Made Easy, by famous blogger and tax specialist, Eva Rosenberg.
Rasmussen College is proud to partner with the Wausau Region Chamber of Commerce to present on online marketing opportunities for small businesses as a part of the Chamber's 2011 Small Business week (April 25-29) in Wausau, Wisconsin.
Here are five unique resume tips to help land your dream job as a healthcare management professional.
With the recent economic uncertainty, business owners face huge challenges. For many businesses, it's becoming harder and harder to compete; especially for those industries that are oversaturated with similar products and services. Here are three marketing best practices that will help businesses to succeed, even in tough times.
This infographic offers great visuals on corporate tax scandal in 2009.
Internet marketing is an exciting, yet rapidly evolving industry. It's easy for marketers of all experience levels to make mistakes. Explore ten common mistakes made by new Internet marketers in this business blog post.
Watch Internet Marketing questions and answers from the recent Rasmussen College-sponsored Internet Marketing Evolution event, a series on the evolution of marketing.
Watch the Rasmussen College-sponsored Internet Marketing Video series on the evolution of marketing.
A Business Management degree will prepare you for a multitude of career options, from retail management to customer service. Here are the courses to expect and what you can do with this degree.
A business pitch may be the first glimpse into your company's product or service-so it is crucial to put your best foot forward when presenting a business pitch.
School of Business instructor at Rasmussen College shares investing tips with MoneyCrashers.com
Even though many small businesses have done the right homework, with the creation of a business and marketing plan, and aggressive online and traditional advertising, there are still some very basic steps that have a tendency to be left behind when starting your own business. Read more about the five crucial stepping stones for success as a entrepreneur and small business owner.
Accounting students share their thoughts on the proposed tax cuts and how they could affect American taxpayers.
We've hand-picked 20 authoritative and engaging accounting blogs for your reading - and learning.
The thieves behind these international ponzi schemes have preyed on people desperate for relief from poverty-stricken lives.
With a Business degree, graduates can dive into many different areas of the workforce. There's for-profit companies, where you can sell products and services to consumers; and there's non-profit work, where you can work in an organization whose mission is to assist a particular segment of the population.
Careers in marketing are both highly coveted and sought after by experienced professionals, resulting in keen competition. Positions in marketing, public relations, promotions and advertising allow individuals to challenge their creativity, communication and logistical aptitudes.
Professional development is a key component to achieving success in a business career. However, we have collected a list of videos that showcase the best.
As an entrepreneur, you often are bogged down by worrying about the bottom line. Check out these 25 FREE tools for entrepreneurs..
No matter what the product or service, marketing and advertising is a necessity for brands around the world. In a world where brands have a cut-throat battle with advertising clutter, it is essential that marketing efforts are creative, pioneering, and sometimes shocking to potential consumers to differentiate themselves from the masses of products and businesses in the marketplace. Even more, consumers are paying less attention to traditional forms of advertising which makes it more important for marketers to take a grassroots approach to spreading the word about their brand.