Develop Successful Marketing Strategies

Earn Your Marketing Associate’s Degree or Diploma

Our Marketing Associate’s degree and Diploma courses provide a comprehensive understanding of marketing campaign execution utilizing creative marketing solutions that integrate both traditional and online marketing channels. Through our market-relevant curriculum, you can prepare to succeed as a marketing professional in the business world. 

Create Integrated Marketing Campaigns

Our Marketing Associate's degree and Diploma provides you with:

  • A thorough examination of traditional and online marketing to develop a comprehensive marketing skill set
  • Industry-experienced faculty members who are dedicated to your success both in the classroom and in your career
  • Membership into Collegiate DECA, a national organization exclusively for business school students
  • Case studies, articles, and online simulations from Harvard Business Publishing

As a marketing student, you gain the skills you need to create customized and integrated marketing strategies using all marketing channels, as well as effective sales management techniques as a business professional.

Learn more about our Marketing Associate's degree or Diploma by completing the form on the right or calling us at 888-549-6755. One of our program managers will be happy to answer all your questions.

Program Highlights
  • Study successful marketing techniques and campaigns
  • Examine traditional and emerging marketing tactics
  • Participate in an optional internship to gain hands-on experience
  • Advance seamlessly to our AcceleratED Marketing Bachelor's degree

Marketing Degree Courses

As a marketing student, your courses include a broad study of topics that include the hands-on skill development required to advance your business career:

  • Strategies to create integrated marketing campaigns
  • Search engine marketing strategy techniques
  • Measuring digital success

Sample Course List

Internet Business Models and E-Commerce
This course is designed to introduce students to new models for the practice of business as it is affected by new technologies. From ethical issues related to customer privacy to the problems related to timely contract fulfillment, this course engages the student in analyzing the potentials and problems the Internet offers. Topics covered include a survey of strategies and organizational models for new and existing businesses on the Internet, the impact of E-Commerce on customer relations (advertising, marketing, customer service), using information technologies for accounting, managing inventories and security, and designing strategies for keeping current with changes in the practice of E-Business.
Principles of Marketing
This course serves as an introduction to the marketing concept, integrating seven key marketing perspectives. Topics include consumer buying behavior, business-to-business markets and organizational buying behavior, market research techniques, fundamental pricing concepts, marketing channels and logistics, integrated marketing communications, and marketing's role in electronic commerce.
Public Relations and Advertising Strategies
Students examine the similarities and differences between public relations, advertising and promotional marketing and how to differentiate between a target audience and a target market. Marketing interactions with associated stakeholders, including current and new customers; shareholders; the media; financial and industry analysts will be explored. Other parts of the enterprise, such as senior management and marketing, finance, and human resources departments are studied.
Calculate the estimated cost for the degree you are interested in.

Estimated Program Cost

  •   Full Time Part Time
  • Upper Division Credits

    Upper division courses

    Upper Division courses are either listed as 300-400 or 3000-4000 level, depending on the state.

    $299 $310
  • Lower Division Credits

    Lower division courses

    Lower Division courses are either listed as 100-200 or 1000-2000 level, depending on the state.

    $299 $395
  • Estimated Tuition Price

    Estimated Tuition Price

    Price if you are continuously enrolled in your program of study until graduation. Estimated price does not include $150 course resource fee.

  • Grants

    None Partner Success
  • Discounts and Scholarships

    None Corporate Military Scholarship


    Enter your estimated scholarships or awards to calculate how much you could save over the course of your program.

  • Transfer Credits

    How many credits can you transfer?


  • Net. Estimated Price

    Net. Estimated Price

    Price if you are continuously enrolled in your program of study until graduation. Estimated price does not include $150 course resource fee.

See Potential Earnings

For important methodology statements and disclosures regarding the information shown on this page, click here.

Estimated Potential Earnings

If you invested in your degree and started a career as a , the Bureau of Labor Statistics (BLS) states the median yearly salary for this career is . At that rate, your estimated return on investment would be over the course of a lifetime.

A career as a is just one career option you can pursue with your degree. Your income potential can vary based on your specialization or industry, and you should explore all your options to find the career that is right for you.

A Degree Matters

Earning an Associate's or Bachelor's degree—regardless of the field of study—can greatly improve your income potential in today's job market. In fact, according to the BLS, degree holders earn, on average, significantly more than high school diploma holders:

National Average Lifetime Earnings**
Unemployment Rate**
Bachelor's Degree
Associate's Degree
Some College
High School Diploma


Potential earnings calculated by multiplying median full-time salaries by 40 years

What's Your Earnings Potential?

Earning an Associate's or Bachelor's degree-regardless of the field of study-can greatly improve income potential in today's job market. According to the Bureau of Labor Statistics (BLS), here is the salary data for careers our graduates have chosen:

Job Title(s) 10th Percentile Salary 25th Percentile Salary 50th Percentile Salary
Advertising Sales Agents$22,930$31,520$46,290
Market Research Analysts and Marketing Specialists$33,490$44,110$60,800

Bureau of Labor Statistics, U.S. Department of Labor, 2012-2013 Occupational Outlook Handbook,

BLS salary data represents national, averaged earnings for the occupations listed, and includes workers at all levels of education and experience. This data does not represent starting salaries. Employment conditions in your area may vary. Potential earnings calculated by multiplying median full-time salaries by 30 years,

Salary data includes earnings of June 2012 – March 2013 Rasmussen College graduates who reported salary information, reviewed 12 months after graduation. This data does not specify that each graduate was placed by Rasmussen College in their current position; some graduates find jobs on their own while others maintain previously held employment.

We're Sorry. Salary Estimate Not Available.

Learn Why

At Rasmussen, it is important to us that we provide transparent, up-to-date salary estimates for all our degree programs as reported by our graduates. However, there is insufficient data available for this particular degree program at this time. Please check back, as we are working diligently to publish the updated salary information.

Seamless Transfer Policies

  • Transfer up to 67% of the credits required to complete your degree
  • Credits accepted from nationally and regionally accredited schools
  • Course-by-course evaluation of all courses with a grade of C or higher
  • No expiration of your previously-earned general education and certain degree-specific credits
  • Credit through prior learning, work, and military experience
    • Test out of courses where you can demonstrate specific knowledge
    • Complete advanced placement (AP) exams and achieve a score of 3 or higher
    • Successfully complete college exams (e.g., CLEP, DSST, DANTES, etc.)
    • Successfully submit course waivers for approval from Rasmussen College
    • Submit credits transcribed by the American Council of Education (ACE)
    • Submit a military transcript
  • Transfer all general education courses from your previously earned Associate's or Bachelor's degree, regardless of course of study