Create Groundbreaking Integrated Marketing Campaigns

Earn Your Marketing Associate's or Bachelor's Degree

Our marketing degree courses provide a well-rounded education to prepare you to succeed as in-demand marketing and sales professional. Through market-relevant curriculum in our Associate's or Bachelor's degree, you'll learn about traditional and online marketing channels, market research, public relations, search engine optimization and product management.

The Marketing Bachelor’s degree-completion program is also available with our Flex Choice® option. Flex Choice saves you time and money by allowing you to combine faculty-led and self-paced courses into your own schedule.

To see how this program can help you achieve your goals:

  • Course plan customized for you
  • Support and financial aid planning
  • Career path guidance with no obligation

Read more about this program
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Credentials Offered Graduate In As Few As*
Associate’s Degree 18 Months
AcceleratED Bachelor’s Degree 18 Months

Learning Options ()

Gain In-Field Marketing Skills Employers Seek

Through career-focused curriculum and practical, hands-on opportunities in your courses, you can prepare for a successful marketing career across a wide range of businesses. Our program is designed to help you gain relevant marketing skills employers seek, including:

  • Marketing Campaigns

    Gain a comprehensive understanding of marketing campaign execution, utilizing creative marketing solutions that integrate both traditional and online marketing channels.

  • Public Relations and Advertising

    Examine the similarities and differences between public relations and advertising to learn how to differentiate between a target audience and a target market.

  • Search Engine Optimization (SEO)

    Explore SEO marketing strategies and techniques to effectively optimize marketing initiatives for engagement and conversion.

  • Product Management

    Understand how marketing and product management come together by developing a marketing plan that focuses on product lifecycle and management of customer relationships.

Hands-On Experience to Prepare for Your Career

As a marketing student at Rasmussen College, you gain valuable hands-on experience to further help you prepare for success in your career. Choose to participate in our optional internship program through our Associate's degree to develop market-relevant skills in a real-world setting.

Our Bachelor's degree is designed so you also have the opportunity to solve a real-world business problem in our Capstone course and develop a business plan—helping you gain even more confidence as a marketing professional.

Our Grads Achieve Career Success

Graduates from our School of Business programs are working for leading employers, including:*

  • 3M
  • Ameriprise Financial
  • Best Buy
  • Boston Scientific
  • Coca-Cola
  • Ecolab
  • Enterprise Rent-A-Car
  • General Mills
  • Medtronic
  • Target Corporation
  • UPS
  • Wells Fargo

115 Years of Successful Graduates

At Rasmussen College, we’ve been dedicated to our mission of preparing students for career success since 1900.

Average Starting Salary

for our Marketing Graduates:

  • Bachelor's Degree$41,554

Program Entry Requirements

Entrance requirements at the Rasmussen College School of Business vary depending on the program. We do not require applicants to submit standardized test scores; however, every applicant must have at least a high school diploma or the equivalent. 

Our Marketing Bachelor's degree is an AcceleratED Completion Program. To be considered for admission, students must hold a conferred Associate's degree from an accredited institution as recognized by the Department of Education, or students must have successfully completed 60 quarter or 40 semester credits with a grade of C or higher.

Ready to Start Your Path in Marketing ?

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You'll receive support and financial aid planning, a customized course plan and career path guidance—with no obligation.

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How Much Could You Earn as a Marketing Professional?

In-Demand Career Options for Your Future

According to the Bureau of Labor Statistics (BLS), earning a degree, regardless of the field of study, can improve income potential.* Here is the average salary and projected job growth for marketing professionals:

Job Title(s) 10th Percentile 25th Percentile 50th Percentile Job Growth (By Year 2022)
Marketing Managers$65,980$90,630$127,13013%
Market Research Analysts and Marketing Specialists$33,460$44,350$61,29032%

BLS salary data represents national, averaged earnings for the occupations listed and includes workers at all levels of education and experience. This data does not represent starting salaries. Employment conditions in your area may vary.
Potential earnings calculated by multiplying median full-time salaries by 30 years,,

Bureau of Labor Statistics, U.S. Department of Labor, 2012-2013 Occupational Outlook Handbook,

How Much Will it Cost?

At Rasmussen College, we’re committed to helping make higher education more affordable for you. That’s why we offer straightforward tuition costs locked in place until you graduate, so you know your tuition will not increase through graduation if you are continuously enrolled.

Calculate Your Estimated Degree Cost

Affordable Options to Help You Save Money

Through our comprehensive SUPPORT+ student services, our student financial services advisors help you receive affordable tuition as you earn your degree. Browse our options to see how you can save:

*For important methodology statements and disclosures regarding the information shown above, click here.

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