Create Groundbreaking Integrated Marketing Campaigns

Earn Your Marketing Associate's or Bachelor's Degree

Our online Marketing degree courses provide a well-rounded education to prepare you to succeed as an in-demand marketing and sales professional and gives you the tools to bring your marketing ideas to life. Through market-relevant curriculum in our Associate's or Bachelor's degree, you'll learn about traditional and online marketing channels, consumer marketing, market research, public relations, search engine optimization and product management.

With Flex Choice® learning options, choose your blend of traditional courses and online, self-directed assessments in Marketing at the Associate’s degree level. At the Bachelor’s degree level, take advantage of competency-based education (CBE), which focuses on efficiency and relevancy by combining self-paced courses, project-based assessments and real-world scenarios.

To see how this program can help you achieve your goals:

  • Course plan customized for you
  • Support and financial aid planning
  • Career path guidance with no obligation

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and then request information specific to you

Credentials Offered Graduate In As Few As*
Associate’s Degree 18 Months
Accelerated Bachelor’s Degree-Completion Program 18 Months

Learning Options

Gain In-Field Marketing Skills Employers Seek

Through career-focused curriculum and practical, hands-on opportunities in your courses, you can prepare for a successful marketing career across a wide range of businesses. Our program is designed to help you gain relevant marketing skills employers seek, including:

  • Marketing Campaigns

    Gain a comprehensive understanding of marketing campaign strategy and execution, utilizing creative marketing solutions that integrate both traditional and online marketing channels.

  • Public Relations and Advertising

    Examine the similarities and differences between public relations and advertising to learn how to differentiate between a target audience and a target market.

  • Search Engine Optimization (SEO)

    Explore SEO marketing strategies and techniques to effectively optimize marketing initiatives for engagement and conversion.

  • Product Management

    Understand how marketing and product management come together by developing a marketing plan that focuses on product lifecycle and customer relationship management.

Hands-On Experience to Prepare for Your Career

As a marketing student at Rasmussen College, you gain valuable hands-on experience to further help you prepare for success in your career.

Our Bachelor's degree is designed so you also have the opportunity to solve a real-world business problem in our Capstone course and develop a business plan—helping you gain even more confidence as a marketing professional.

Our Grads Work Across Industries

Graduates from our School of Business programs are working for leading industries, including:*

  • Accounting
  • Finance and Banking
  • Healthcare
  • Insurance
  • Local and State Government
  • Property Management
  • Retail and Hospitality

117 Years of Successful Graduates

At Rasmussen College, we’ve been dedicated to our mission of preparing students for career success since 1900.

*Industry information reported by Rasmussen College graduates. This list does not constitute an endorsement of Rasmussen College by the industries shown above. Listing does not guarantee or imply that future employment opportunities within these industries will be available.

Program Entry Requirements

Entrance requirements at the Rasmussen College School of Business vary depending on the program. We do not require enrolling students to submit standardized test scores; however, every entrant must have at least a high school diploma or the equivalent.

Our Marketing Bachelor's degree is an accelerated degree-completion program. To be considered for admission, students must hold a conferred Associate's degree from an accredited institution as recognized by the Department of Education, or students must have successfully completed 60 quarter or 40 semester credits with a grade of C or higher.

Ready to Start Your Path in Marketing?

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You'll receive support and financial aid planning, a customized course plan and career path guidance—with no obligation.

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How Much Could You Earn as a Marketing Professional?

In-Demand Career Options for Your Future

According to the Bureau of Labor Statistics (BLS), earning a degree, regardless of the field of study, can improve income potential.* Here is the average salary and projected job growth for marketing professionals:

Job Title(s) 10th Percentile 25th Percentile 50th Percentile Job Growth (By Year 2026)
Marketing Managers$67,490$93,200$131,18010%
Market Research Analysts and Marketing Specialists$33,950$45,550$62,56023%

Bureau of Labor Statistics, U.S. Department of Labor, Occupational Employment Statistics, [salary data accessed September 13, 2017] Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, [career information accessed December 13, 2017] BLS salary data represents national, averaged earnings for the occupations listed and includes workers at all levels of education and experience. This data does not represent starting salaries. Employment conditions in your area may vary.

How Much Will it Cost?

See how affordable your degree of choice is:

Calculate Your Estimated Degree Cost

We Help Make College Affordable

At Rasmussen College, we believe higher education should be a successful investment. That’s why we offer affordable options that make earning your degree attainable. See how you can save:

Important information about the educational debt, earnings, and completion rates of students who attended this program:

Want to learn more? Consult with a program manager

*For important methodology statements and disclosures regarding the information shown above, click here.

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