Create Ground-Breaking Integrated Marketing Campaigns

Learn The Importance Of Developing Comprehensive Marketing Strategies

Complete this Bachelor’s degree in as little as 18 months with our AcceleratED Bachelor’s Degree Completion program.

Our Marketing Bachelor’s and Associate’s degrees will provide you with:

• A thorough examination of traditional and online marketing, as well as sales management, to develop a comprehensive marketing skill set
• Industry-experienced faculty members who are dedicated to your success both in the classroom and in your career
• Membership into Collegiate DECA, a national organization exclusively for business school students
• Case studies, articles, and online simulations from Harvard Business Publishing
• Internship opportunity so you can gain real-world experience and enhance your resume
• Bachelor’s degree curriculum delivered by prominent Internet marketing practitioners through our partnership with Market Motive with graduates receiving Market Motive's Online Marketing Certified Professional (OMCP) certificate and their Certified Specialist designation

Marketing Bachelor’s Degree Courses

Online Multimedia Marketing
Explore emerging and innovative business and marketing technologies and techniques, such as weblogs and podcasting, as well as the creation and evaluation of proposals, media purchasing, and online public relations.

Strategic Sales and Sales Management
You will examine strategies and relationships that relate to the job of managing an effective sales force, including developing a sales force program and managing strategic account relationships. The focus on sales management will allow you to explore team development, diversity in the work force, problem-solving skills, and financial issues.

Search Engine Optimization and Marketing Strategies
You will gain an in-depth understanding of search engine optimization and search engine marketing strategies and techniques. Application of key word strategies, black hat, local, and offpage search engine optimization techniques, developing an account structure, and defining success metrics are examined. You will also gain hands-on experience developing and optimizing campaigns.

Marketing Associate’s Degree Course Highlights

Online Multimedia Marketing
Explore emerging business and marketing technologies and techniques such as weblogs and podcasting. In addition to investigating the newest communication tools, you will also create and evaluate proposals, media purchasing and online public relations.

Internet Business Models and E-Commerce
Learn how new technology can affect business practice. From ethical issues related to customer privacy to the problems related to timely contract fulfillment, you will analyze the potentials and problems the Internet offers. Topics covered include a survey of strategies and organizational models for new and existing businesses on the Internet, the impact of e-commerce on customer relations (advertising, marketing, and customer service), using information technologies for accounting, managing inventories and security, and designing strategies for keeping current with changes in the practice of e-business.

Public Relations and Promotion Strategies
Examine the similarities and differences between public relations, advertising, and promotional marketing and how to differentiate between a target audience and a target market. Marketing interactions with associated stakeholders, including current and new customers, shareholders, the media, and financial and industry analysts will be explored. Other parts of the enterprise, such as senior management and marketing, finance, and human resources departments are studied.

Seamless Credit Transfer Policies

Our AcceleratED transfer policies are designed to maximize your credit transfer and help you graduate in as little as 18 months*:

• Transfer your Associate’s degree, regardless of subject area and date of completion, to complete your degree in as little as 18 months*
• Transfer in successfully completed credits, regardless of subject of study**
• General education credits have no expiration date.
• Transfer credits in from previous learning and military experiences

Rasmussen College reserves the right to accept or deny transfer of credit based on the guidelines found in the Rasmussen College course catalog.
*Time to complete will depend on number of credits transferred and number of credits taken by student each quarter.
**See Rasmussen College course catalog for terms and restrictions.