Develop Integrated Marketing and Sales Strategies

Business Management Associate’s Degree—Marketing and Sales Specialization

You can make a difference in the success of a company with our Business Management Associate’s degree with a Marketing and Sales specialization. Through advanced coursework focused on building your fundamental knowledge of business, as well as insights into successful marketing and sales techniques, you gain the skills and knowledge you need to start your marketing career.

Plus, through our employer-based internship program designed to simulate real-world situations, you enhance your hands-on skills and gain the know-how you need to succeed and gain a competitive edge in the job market.



Become a Business-minded Marketing and Sales Professional

Through our Business Management Associate's degree, our advanced Marketing and Sales specialization focuses on traditional and Internet marketing strategies, sales techniques, e-commerce tactics, and principles of marketing. You also develop critical-thinking, team building, and management skills to help you succeed as a marketing professional in a business management setting.

As a graduate, you can choose to continue your education by seamlessly transferring your credits into our Business Management Bachelor's degree.

Learn more about our Business Management Associate's degree by completing the form on the right or calling us at 888-549-6755. One of our program managers will be happy to answer all your questions.

Program Highlights
  • Specialized focus on market and sales business strategies
  • Internship program provides real-world experience in a business setting
  • Available fully online or on campus
  • Industry-experienced faculty provide business insight
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Marketing and Sales Courses

The online Marketing and Sales specialization from Rasmussen College, gives you the skills to recruit and develop strong sales teams, adapt to the strategies of your competitors, and identify and exploit emerging trends in the marketplace. A marketing and sales specialization can help you learn new things for your current position or it could get you ready for a new career.

  • Optional employer-based internship
  • Leading edge professional sales strategies and techniques
  • Learn consumer buying behavior
  • Introduction to online marketing

Sample Course List

Sales Techniques
An introductory course in sales emphasizing the principles and practices of a professional salesperson. Course focus is on the information, skills, and activities necessary for success in today's marketplace.
Principles of Marketing
This course serves as an introduction to the marketing concept, integrating seven key marketing perspectives. Topics include consumer buying behavior, business-to-business markets and organizational buying behavior, market research techniques, fundamental pricing concepts, marketing channels and logistics, integrated marketing communications, and marketing's role in electronic commerce.
Internet Business Models and E-Commerce
This course is designed to introduce students to new models for the practice of business as it is affected by new technologies. From ethical issues related to customer privacy to the problems related to timely contract fulfillment, this course engages the student in analyzing the potentials and problems the Internet offers. Topics covered include a survey of strategies and organizational models for new and existing businesses on the Internet, the impact of E-Commerce on customer relations (advertising, marketing, customer service), using information technologies for accounting, managing inventories and security, and designing strategies for keeping current with changes in the practice of E-Business.
Public Relations and Advertising Strategies
Students examine the similarities and differences between public relations, advertising and promotional marketing and how to differentiate between a target audience and a target market. Marketing interactions with associated stakeholders, including current and new customers; shareholders; the media; financial and industry analysts will be explored. Other parts of the enterprise, such as senior management and marketing, finance, and human resources departments are studied.
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Estimated Program Cost

  •   Full Time Part Time

  • Upper division courses

    Upper division courses

    Upper Division courses are either listed as 300-400 or 3000-4000 level, depending on the state.

     $299 $310

  • Lower division courses

    Lower division courses

    Lower Division courses are either listed as 100-200 or 1000-2000 level, depending on the state.

     $299 $395

  • Estimated Price

    Estimated Price

    Price if you are continuously enrolled in your program of study until graduation. Estimated price does not include $150 course fee.

  • Grants
    None Partner Success

  • Discounts
    None Corporate Military

  • Transfer Credits

    How many credits can you transfer?

    0

FACT

Our programs are created to prepare students for careers projected to be in strong demand in the future-giving our graduates increased opportunity to land the job they want.

Job Growth

The Bureau of Labor Statistics estimates a 17% job growth for Retail Salespersons over the next 10 years.

  • 22%
  • 17%

Increased Affordability

Continuously enrolled students lock in their tuition rates. 93% of students receive financial aid assistance.

The Federal Pell Grant Program awards between $575 - $5,550 to eligible students based on financial need. The Federal Supplemental Educational Opportunity Grants awards $100-$4,000 (based on availability) to eligible students based on financial need.

The Federal Pell Grant Program awards between $575 - $5,550 to eligible students based on financial need. The Federal Supplemental Educational Opportunity Grants awards $100-$4,000 (based on availability) to eligible students based on financial need.

The FL Student Assistant grant is awarded to eligible undergraduate students with FL residency and based on financial need.

The ND state grant is valued at $1200/ year and is awarded to eligible undergraduate students with ND residency and is notified by the state regarding eligibility.

Credit Transfer

Transfer credits to Rasmussen College.

See Potential Earnings

For important methodology statements and disclosures regarding the information shown on this page, click here.

Information presented on our tuition calculator

GRADUATE EMPLOYMENT RATE

Placement Rate Methodology: 85% of March 2011 to December 2011 graduates available for employment were employed in their field of study or continuing their education as of September 30, 2012. This rate includes graduates across all Rasmussen College programs and campuses working in their field of study or continuing their education at Rasmussen College or another institution. This rate does not specify that each graduate was placed by Rasmussen College in their current position; some graduates find jobs on their own while others maintain previously held employment.

Bureau Of Labor Statistics (BLS)

BLS salary data represents national, averaged earnings for the occupations listed and includes workers at all levels of education and experience. This data does not represent starting salaries. Employment conditions in your area may vary.

Tuition Lock

Tuition rate is locked in for continuously enrolled students. A change in the number of credits taken during enrollment in any quarter may lead to different prices if a student moves from part-time to full-time status or vice versa.

Federal And State Grants

Students must meet applicable eligibility requirements for state and federal grant programs—please speak with a financial aid advisor for details.

Time To Complete

Time to complete is dependent on accepted transfer credits and courses completed each quarter.

Credit Transfer

Rasmussen College reserves the right to accept or deny credits based on policies listed in the college catalog.

Corporate Discounts

Discounts may vary by corporate partner and program. Please contact a program manager for more information.

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Estimated Potential Earnings

If you invested in your degree and started a career as a , the Bureau of Labor Statistics (BLS) states the median yearly salary for this career is . At that rate, your estimated return on investment would be over the course of a lifetime.

A career as a is just one career option you can pursue with your degree. Your income potential can vary based on your specialization or industry, and you should explore all your options to find the career that is right for you.

A Degree Matters

Earning an Associate's or Bachelor's degree—regardless of the field of study—can greatly improve your income potential in today's job market. In fact, according to the BLS, degree holders earn, on average, significantly more than high school diploma holders:

National Average Lifetime Earnings**
Unemployment Rate**
Bachelor's Degree
$2,281,040
4.9%
Associate's Degree
$1,763,440
6.8%
Some College
$1,622,240
8.7%
High School Diploma
$1,367,880
9.4%
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**http://www.census.gov/prod/2011pubs/acs-14.pdf, http://www.bls.gov/emp/ep_chart_001.htm

Potential earnings calculated by multiplying median full-time salaries by 40 years http://www.bls.gov/emp/ep_chart_001.htm

Seamless Transfer Policies

  • Transfer up to 67% of the credits required to complete your degree
  • Credits accepted from nationally and regionally accredited schools
  • Course-by-course evaluation of all courses with a grade of C or higher
  • No expiration of your previously-earned general education and certain degree-specific credits
  • Credit through prior learning, work, and military experience
    • Test out of courses where you can demonstrate specific knowledge
    • Complete advanced placement (AP) exams and achieve a score of 3 or higher
    • Successfully complete college exams (e.g., CLEP, DSST, DANTES, etc.)
    • Successfully submit course waivers for approval from Rasmussen College
    • Submit credits transcribed by the American Council of Education (ACE)
    • Submit a military transcript
  • Transfer all general education courses from your previously earned Associate's or Bachelor's degree, regardless of course of study

**For additional details about the information presented above, please click here.

Information on transfer policies

Rasmussen College reserves the right to accept or deny transfer credits based upon policies in course catalog.

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