Your hard work could lead to large gains with a specialization in marketing
Business Management Associate's degree - Marketing and Sales specialization
Marketing and selling a product or service is vital to any company. You can make a difference in the success of a company’s marketing and sales efforts with our Business Management Associate’s degree with a Marketing & Sales specialization.
With coursework focused on building your fundamental knowledge of business, as well as insights into successful marketing and sales techniques, you will learn traditional and Internet marketing strategies, sales techniques, e-commerce tactics, and principles of marketing. You will also develop critical thinking, problem-solving, and team building skills. Our employer-based internship program and your projects that are designed to simulate real-world situations and enhance your hands-on skills can give you the know-how you need to succeed and put you in high demand with employers.
As a graduate, you can also choose to continue your education by seamlessly transferring your credits into our Business Management Bachelor’s degree.
Learn marketing techniques with a specialization in marketing and sales
Marketing a product or a business is not as easy as it seems. You will need to analyze your audience and sell your service in the most cost-effective way possible. A marketing and sales specialization will provide you with the knowledge of what has worked in the past and what tactics are currently working.
This online program in the growing field of marketing and sales offers you the flexibility and convenience of online learning. Learn more about how an online Business Management degree can enrich your sales and marketing educational experience here.
Are you ready to learn more? We’ve spent more than a century at Rasmussen College preparing students for success. If you would like to know more about our school, what we offer our students or anything else, please fill out a contact request or call us at (888) 549-6755. One of our program managers can answer any questions you may have.
Marketing and Sales Courses
The online Marketing and Sales specialization from Rasmussen College, gives you the skills to recruit and develop strong sales teams, adapt to the strategies of your competitors, and identify and exploit emerging trends in the marketplace. A marketing and sales specialization can help you learn new things for your current position or it could get you ready for a new career.
Some key courses include:
Sales Techniques
You will learn how to sell products and services using the latest professional sales strategies and techniques.
Principles of Advertising
Analyze the theories, principles, and functions of advertising, as well as its role and its social and economic structure. Newspapers, magazines, radio and television are reviewed as advertising media.
E-Commerce
You will learn to analyze how e-commerce impacts internet-based and traditional business and make recommendations for innovations.
View courses – Business Management Associate’s degree – Marketing and Sales specialization
Marketing Career Outlook
College graduates with related experience, a high level of creativity, strong communication skills and computer skills should have the best job opportunities for landing a marketing and sales job. Substantial travel, high earnings and long hours, including evenings and weekends, are common in this industry.
Here’s a snapshot of several possible career paths:
Salary & growth statistics provided by the BLS ‡ |
25th Percentile | 50th Percentile | 75th Percentile | Projected Growth |
| Advertising Sales Agent | $30,550 | $43,360 | $64,500 | 7% |
| Insurance Sales Agents | $32,810 | $45,500 | $69,540 | 12% |
The Rasmussen College career placement services staff starts helping you even before you graduate – with your resume, cover letter, interviewing techniques and how to search for a great career. And it doesn’t end there – these services are available throughout your career.
‡"Occupational Employment Statistics Home Page." U.S. Bureau of Labor Statistics. U.S. Department of Labor, 27 July 2010. Web. 27 Sept. 2010.
"Occupational Outlook Handbook, 2010-11 Edition." U.S. Bureau of Labor Statistics. U.S. Department of Labor, Dec. 2009. Web. 29 Nov. 2010.
BLS salary data may not reflect expected entry level earnings.
Seamless Credit Transfer Policies
Transferring your credits doesn't need to be difficult. At Rasmussen College, our transfer policies are designed to maximize your credit transfer and minimize your time to graduation. View our official Transfer Policy for a full description of each policy.
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