June 11, 2013
2:00 p.m. CDT
Talent Planning: How to Grow Your Future LeadersRemind me!
Traditional employee recruiting is a reactive process that forces your business to continuously play catch-up, which can significantly compromise success. Learn how to overcome that void by implementing a more strategic, proactive process called talent planning. Our School of Business subject matter expert, John Smith-Coppes, shows you how a company can grow future leaders from within to create a more sustainable, success-driven workforce based on their industry expertise, business goals, and the ability to forecast future trends.
Tuesday, June 11, 2013 at 2:00 p.m. CDT
During the showcase, you can interact with our subject matter experts by leaving comments on the Rasmussen College YouTube channel.Remind me!
John Smith-Coppes is the Campus Director for the state of North Dakota at Rasmussen College. John has had the opportunity to build dynamic and focused teams across multiple organizations utilizing strategies that identify both strengths and opportunities of current personnel. John has a Bachelor of Accountancy Degree, an MBA with an emphasis in Transformational Leadership, and is currently pursuing his EdD in Higher Educational and Organizational Change.
In recent years, blogs have become more plentiful than newspapers. Blogging can build your brand and propel your clout to the top of your field. Our Rasmussen College subject matter expert, Jacob Sorem, shows you how to effectively promote your brand through blogging.
Tuesday, August 13th at 2:00 p.m. CDTRemind me!
Jacob Sorem is an IT faculty member at Rasmussen College, where he serves as program coordinator in the IT program and instructs classes on operating systems, networking, servers, security, and troubleshooting. Sorem has an Associate’s degree in Applied Information Systems Management and is on track to earn his Bachelor’s degree in March 2013.
A business plan is an essential foundation of any businesses venture, and a vital first step to guide profitability and success. By examining strengths, weaknesses, and the competitive landscape, a carefully crafted business plan can mean the difference between success and failure. Learn from our School of Business subject matter expert, Antar Salim, how to create this critical, yet constantly evolving, document that serves as a roadmap to help guide future business strategy and expansion.
Antar Salim is the School of Business Program Coordinator for the Rasmussen College Eagan campus, where he also instructs several courses, including Introduction to Business and Organizational Development. He has a Bachelor’s degree in Chemical Engineering, an MBA, and a Doctorate of Business Administration in Management.
It's no secret that social media is helping businesses grow. Facebook and Twitter have taken over mainstream media; however, jumping into social media without any kind of plan is not going to show results. Our Rasmussen College subject matter expert, Dana DeLapi-Haesemeyer, shows you how to strategically use social media to boost marketing efforts, customer service and spur sales.
Dana DeLapi-Haesemeyer is the Online Community Manager for Rasmussen College. Dana has worked in the fields of social media, interactive marketing, journalism, and public relations for more than six years. She earned a Bachelor’s degree in Journalism from the University of Central Florida and a Social Media Master certification from Market Motive.
Part of the foundation of any successful business is a marketing plan. Marketing plans can help a business owner define goals and develop activities to achieve them. The core marketing plan should be clear, concise, and state the key strategies for your business. Our Rasmussen College subject matter expert, Soma Jurgensen, walks you through each step of the process for building a solid marketing plan.
Soma Jurgensen is the Program Chair for the School of Business at Rasmussen College. In addition to teaching upper division business classes, she is responsible for growing and promoting the business program at the Brooklyn Park campus. Jurgensen has worked for more than 10 years in marketing, promotions, public relations, sales, and management for a variety of local and international companies.
Customer service is at the core of success or failure of many brands. No business can stay afloat without customers. How you treat—or mistreat—customers can determine how long your doors stay open. Our Rasmussen College subject matter expert, Patty Sagert, shows you how to create a positive customer service culture.
Patty Sagert is the Campus Director of the Rasmussen College Blaine campus, where she manages all aspects of campus operations, including academics, financial aid, admissions, and student services. She is an honors graduate of the Rasmussen Leadership Institute, and holds a Bachelor’s degree in Marketing and Management, as well as a Master’s degree in Organizational Leadership.
How do you drive the right visitors to your website? The success of any web-based business starts with ensuring the consumers looking for your business find your business. Our Rasmussen College subject matter expert, Josh Braaten, shows you how search engine optimization (SEO) and the resulting online word-of-mouth buzz can improve consumer traffic to your website or blog.
Josh Braaten is the Online Marketing Manager of SEO for Rasmussen College where he directs the SEO content strategy to cultivate a top brand presence in the highly competitive higher education market. Braaten earned his Bachelor's degree in Economics and holds Master Certificates in Applied IS/IT Project and Internet and Interactive Marketing.
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