Next Showcase:

Tuesday,
October 14, 2014
2:00 p.m. CDT

Proposals That Persuade: Writing a Winning Business Proposal

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Proposals That Persuade: Writing a Winning Business Proposal

To lead your organization through change, write a winning proposal. In this presentation you’ll learn the characteristics and components of writing a persuasive proposal. Allow your audience to discover the problem for which you have a solution and then reveal the costs and benefits to win ultimate approval. Our business subject matter expert, Soma Jurgensen, shows us how business proposals are the first step to bringing about measured change.

Tuesday, October 14, 2014 at 2:00 p.m. CDT

During the showcase, you can interact with our subject matter experts by leaving comments on the Rasmussen College YouTube channel. Presentations will be made available on the previous presentations tab following the scheduled Showcase.

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Featured Speaker

Soma Jurgensen

School of Business Program Chair
Brooklyn Park/Maple Grove Campus
Rasmussen College

Soma Jurgensen is the Program Chair for the School of Business at Rasmussen College. In addition to teaching upper division business classes, she is responsible for growing and promoting the business program at the Brooklyn Park/Maple Grove campus. Jurgensen has worked for more than 10 years in marketing, promotions, public relations, sales, and management for a variety of local and international companies.

World Class Service 2.0: Going Beyond the Basics of Customer Service

World class customer service is a critical element of any successful business no matter how small or how large your company is. Competition is fierce and one negative customer experience can affect your bottom line and spread across social media channels—affecting your image and your brand. This showcase will explore how your company can go beyond the basics of customer service to create a consistent and positive customer and employee experience. Our subject matter expert, Patty Sagert, teaches us how to set your business apart from your competitors by creating engaging, unique, and memorable customer experiences.

Featured Speaker

Patty Sagert

Campus Director
Blaine Campus
Rasmussen College

Patty Sagert is the Campus Director of the Rasmussen College Blaine campus, where she manages all aspects of campus operations, including academics, financial aid, admissions, and student services. She is an honors graduate of the Rasmussen Leadership Institute, and holds a Bachelor’s degree in Marketing and Management, as well as a Master’s degree in Organizational Leadership.

Business Savvy From the Start: Excel in an Entry Level Job

If you’re in an entry level position looking to make your way up the corporate ladder, you have to stand out amongst other candidates and colleagues in this competitive job market. How you dress, email etiquette, and the relationships you build could make or break your climb. Our subject matter expert, George Alland, shares business insight to ensure entry level candidates make the most out of their first job.

Featured Speaker

George Alland

Full-time Online Instructor
Rasmussen College

George Alland is a full-time online instructor at Rasmussen College. He teaches courses in math, statistics, literature, reading and writing, and critical thinking. Before joining the College in 2009, Alland spent several years working for companies such as John Hancock Life Insurance, Wang Laboratories, Capex Corporation, and 3M. Alland has a Bachelor’s degree in Math. He also has an MA in French Literature and an MS in Library Science.

Civic Engagement: Effectively Advocate Your Needs

Advocacy is essential to promoting your personal and professional needs, especially when it involves laws, regulations, or public policy that can and will impact your home or business. When it comes to advocating your needs, it’s critical to know how to effectively communicate with legislators. Our government relations subject matter expert, Katie Misukanis, walks you through the practical logistics of communicating with legislators, such as how to locate them, present issues, and what the legislative process looks like. Help yourself and your business and be civically engaged.

Featured Speaker

Katie Misukanis

Government Relations Director
Rasmussen College

Katie Misukanis is the Government Relations Director at Rasmussen College. She serves as the liaison for the College to local and state legislators in Minnesota, Wisconsin, North Dakota, and Kansas, as well as advises policy decisions and actions. Prior to Rasmussen College, Misukanis worked at the Bureau of National Affairs and Thomson Reuters in the company’s sales department. She has a Bachelor of Arts from the College of Saint Benedict and is on track to earning her Master’s degree in Public Administration.

Planning for Your Education Investment: Developing a Tuition Repayment Strategy

The number one stressor for college students is repaying student loans—and for good reason. Studies show the majority of college students today walk away with more than $26,000 in debt. It’s more important than ever to strategize your loan borrowing and educational investment before and during college so you make the best decision possible. Our financial aid subject matter expert, Oana Zayic, explains the fundamentals of student loans, as well as how to take advantage of company tuition reimbursement programs and how to create a personal budget throughout your college career.

Featured Speaker

Oana Zayic

Sr. Student Finance Advisor
Rasmussen College

Oana Zayic is a Sr. Student Finance Advisor at Rasmussen College Online. In this role, she guides incoming and prospective students through the financial aid process. She also recently worked with the Rasmussen College Online financial aid management team to develop and implement a training program for newly hired student finance advisors. Zayic has worked in student financial aid since 2006. She’s a firm believer in the power of education and is passionate about simplifying the financial aid story as a means of helping students make better decisions. Zayic holds a Master’s in English and a graduate certificate in Industrial and Organizational Psychology.

Community Policing: How to be an Aware and Active Member of Your Community

When it comes to crime prevention, we all have a role to play in the safety and security of our communities. Millions of crimes in the U.S. go unreported every year because people are either not aware of their surroundings or too afraid to call the police. Our School of Justice Studies subject matter expert, Stefanie Dressen, discusses the importance of knowing your neighbors and details how to identify suspicious activity in your neighborhood.

Featured Speaker

Stefanie Dressen

School of Justice Studies Instructor
Rasmussen College

Stefanie Dressen is an instructor for the Rasmussen College School of Justice Studies, teaching ethics in criminal justice, as well as policing in America, which examines the problems and solutions facing citizens, patrol officers, administrators, and agencies today. For the past six years, Dressen has also worked as a patrol officer for a Twin Cities police department. She has a Bachelor’s degree in Criminal Justice and a Master’s degree in Criminal Behavior.

Talent Planning: How to Grow Your Future Leaders

Traditional employee recruiting is a reactive process that forces your business to continuously play catch-up, which can significantly compromise success. Learn how to overcome that void by implementing a more strategic, proactive process called talent planning. Our School of Business subject matter expert, John Smith-Coppes, shows you how a company can grow future leaders from within to create a more sustainable, success-driven workforce based on their industry expertise, business goals, and the ability to forecast future trends.

Featured Speaker

John Smith-Coppes

Campus Director, North Dakota
Rasmussen College

John Smith-Coppes is the Campus Director for the state of North Dakota at Rasmussen College. John has had the opportunity to build dynamic and focused teams across multiple organizations utilizing strategies that identify both strengths and opportunities of current personnel. John has a Bachelor of Accountancy Degree, an MBA with an emphasis in Transformational Leadership, and is currently pursuing his EdD in Higher Educational and Organizational Change.

Building Your Enterprise: How to Create an Effective Business Plan

A business plan is an essential foundation of any businesses venture, and a vital first step to guide profitability and success. By examining strengths, weaknesses, and the competitive landscape, a carefully crafted business plan can mean the difference between success and failure. Learn from our School of Business subject matter expert, Antar Salim, how to create this critical, yet constantly evolving, document that serves as a roadmap to help guide future business strategy and expansion.

Featured Speaker

Antar Salim

Program Coordinator, School of Business
Rasmussen College

Antar Salim is the School of Business Program Coordinator for the Rasmussen College Eagan campus, where he also instructs several courses, including Introduction to Business and Organizational Development. He has a Bachelor’s degree in Chemical Engineering, an MBA, and a Doctorate of Business Administration in Management.

Online Networking: Using Social Media to Grow Your Network

It's no secret that social media is helping businesses grow. Facebook and Twitter have taken over mainstream media; however, jumping into social media without any kind of plan is not going to show results. Our Rasmussen College subject matter expert, Dana DeLapi-Haesemeyer, shows you how to strategically use social media to boost marketing efforts, customer service and spur sales.

Featured Speaker

Dana DeLapi-Haesemeyer

Online Community Manager
Rasmussen College

Dana DeLapi-Haesemeyer is the Online Community Manager for Rasmussen College. Dana has worked in the fields of social media, interactive marketing, journalism, and public relations for more than six years. She earned a Bachelor’s degree in Journalism from the University of Central Florida and a Social Media Master certification from Market Motive.

Marketing 101: Developing a Marketing Plan for Your Business

Part of the foundation of any successful business is a marketing plan. Marketing plans can help a business owner define goals and develop activities to achieve them. The core marketing plan should be clear, concise, and state the key strategies for your business. Our Rasmussen College subject matter expert, Soma Jurgensen, walks you through each step of the process for building a solid marketing plan.

Speaker

Soma Jurgensen

Program Chair, School of Business
Rasmussen College

Soma Jurgensen is the Program Chair for the School of Business at Rasmussen College. In addition to teaching upper division business classes, she is responsible for growing and promoting the business program at the Brooklyn Park campus. Jurgensen has worked for more than 10 years in marketing, promotions, public relations, sales, and management for a variety of local and international companies.

World Class Service: Creating a Positive Customer Experience

Customer service is at the core of success or failure of many brands. No business can stay afloat without customers. How you treat—or mistreat—customers can determine how long your doors stay open. Our Rasmussen College subject matter expert, Patty Sagert, shows you how to create a positive customer service culture.

Speaker

Patty Sagert

Campus Director, Blaine Campus
Rasmussen College

Patty Sagert is the Campus Director of the Rasmussen College Blaine campus, where she manages all aspects of campus operations, including academics, financial aid, admissions, and student services. She is an honors graduate of the Rasmussen Leadership Institute, and holds a Bachelor’s degree in Marketing and Management, as well as a Master’s degree in Organizational Leadership.

Online Word-of-Mouth: How to Excel at Online Marketing Using What You Already Know

How do you drive the right visitors to your website? The success of any web-based business starts with ensuring the consumers looking for your business find your business. Our Rasmussen College subject matter expert, Josh Braaten, shows you how search engine optimization (SEO) and the resulting online word-of-mouth buzz can improve consumer traffic to your website or blog.

Speaker

Josh Braaten

Online Marketing Manager of SEO
Rasmussen College

Josh Braaten is the Online Marketing Manager of SEO for Rasmussen College where he directs the SEO content strategy to cultivate a top brand presence in the highly competitive higher education market. Braaten earned his Bachelor's degree in Economics and holds Master Certificates in Applied IS/IT Project and Internet and Interactive Marketing.