Marketing Skills: 10 Must-Haves for Future Marketers

As you examine your career outlook, do you feel prepared to succeed? Have you acquired the skills that employers are looking for in an up-and-coming marketing professional?

The sooner you develop your knowledge and skills in this area, the sooner an employer may invest in you.

But, as you consider pursuing a career, you may be confused about which marketing skills you should try to develop. You might be wondering about the best way to build a career. And above all, you could be looking for that perfect opportunity for you and your family.

Well, you’ve come to the right place.

Highlighted below are the top ten skills employers are looking for when hiring entry-level marketing professionals. After reviewing these skills and showing you how to best develop them, we’ll also offer some advice on how you can showcase them to future employers.

Marketing Skills Employers Want

An analysis of more than 1,000 online job postings requiring less than a year of experience identified the most commonly sought after skills for entry-level marketing positions.*

Entry Level Marketing Skills

Some of the marketing skills on this list you may have expected, others maybe not. Frankly, you may not understand the meaning of some of the skills listed here … yet.  But, for someone interested in launching into a career in marketing, it’s critical to understand that these are the skills employers are seeking today. By developing them now, you will be able to take advantage of emerging opportunities and career options in the future.

Opportunities for Skills Development

One way to hone your skills is by earning a degree in marketing. From the job data* we know that 83 percent of entry-level marketing jobs required candidates to hold a Bachelor’s degree.

Employers often require a degree because they want to ensure that you already have acquired many of the skills needed for the job. In college the variety of courses you take – especially within a marketing program – can assist you in turning these desired skills into your marketing career strengths.  

In addition, many marketing-related skills can be developed outside of a classroom. For example, to gain hands-on learning experience in blogging and online marketing, try setting up a blog of your own and spreading the word about it online.

You could also participate in local marketing groups or meet up events to begin networking and to expand your knowledge about current trends in the marketplace.

The opportunities for putting your skills into practice truly are abundant. By beginning to gain this knowledge and experience now you will have the skills, knowledge and connections needed to to step into your new career.

How to Showcase Your Skills

As employers often require a degree as a way to prove that you have developed your marketing skills, it is also equally important for you to understand how you can showcase them to employers as opposed to just promising proficiency.

For example, how would you showcase your social media “skills” to prospective employers? It wouldn’t work to say “I use Facebook every day,” because so do 618 million other people. But you could, for example, show them how you managed social media accounts for a local small business. This would demonstrate your ability to complete social media tasks in a business environment.

You could also showcase your skills by referring them to a blog you created, sending examples of surveys you developed or even speaking in-depth about Twitter philosophy and etiquette. The Internet is a great forum for providing future marketing professionals with a multitude of no-cost or low-cost opportunities for developing and exhibiting your skills.

If you’re interested in pursuing a career in marketing, it’s important to remember that acquiring these skills doesn’t happen overnight. But by focusing on these ten marketing skills you can be well on your way to becoming a successful marketer.


* is a comprehensive database providing statistics and insights about the current labor market.

External links provided on are for reference only. Rasmussen College does not guarantee, approve, control, or specifically endorse the information or products available on websites linked to, and is not endorsed by website owners, authors and/or organizations referenced.

Grant works for Collegis education and writes student-focused articles on behalf of Rasmussen College. He aims to inspire, motivate and inform current and prospective students.

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