Aside from what you may have seen on Mad Men, working in marketing is not limited to making commercials, copywriting or even advertising for that matter.
Today’s marketing professionals participate in a variety of different tasks and have responsibilities that require a range of skills and knowledge. Because of that, the number of different jobs you can do with a marketing degree is quite large and future marketers will need to be well-rounded.
Let’s start with the most common opportunities available to you.
Job titles for marketing degree holders
We narrowed down more than 16,000 online job postings from the past year into 11 of the most common job opportunities for individuals with a marketing degree.
The jobs you can do with a marketing degree are quite extensive and reach well beyond just this list. But by looking at these common opportunities you may be able to begin visualizing a path for you career.
Upon reviewing these job titles you may have also noticed that they are fairly general and provide little detail about what someone in this position may actually do.
A great way to learn more about these positions is by reading common job descriptions. For positions like account executive, marketing coordinator, specialist, assistant and intern you need to know that those jobs are typically categorized under the more general title “marketing specialist.” This title covers an extremely large spectrum of jobs that is projected to grow by 29 percent – adding more than 191,000 jobs! – through 2020, according to the U.S. Department of Labor.
Marketing managers and directors generally fall under the marketing managers classification. These positions typically require 1-5 years of related experience but are worth working toward for many reasons including having an annual wage of more than $85,000 a year; an amount that is impressively higher than the average of all other occupations.
And don’t discount those sales positions. Sales representatives and sales managers are often heavily involved with the execution of marketing initiatives and could be an excellent career choice with another positive career outlook.
What is unique about the field of marketing is that it is very progressive. From the jobs listed to new career opportunities in areas such as search engine optimization or social media marketing, jobs are growing in terms of business needs and popularity.
Remember, your career isn’t limited to trying to become the next Don Draper, the number of jobs you can do with a marketing degree is among the fastest growing of all occupations. The first step to pursuing a career in this field is by gaining the required credentials; more than 80% of these jobs require at least a bachelor’s degree.*
If a career in marketing sound like something you will enjoy then take the next step to become part of an essential element to any successful organization – the marketing department. Earning a degree can be the quickest and most effective way to putting yourself on that path.
*Source: BuringGlass.com (An analysis of the education requirements for marketing major’s job positions, 5/15/12 to 5/14/13)