10 In-Demand Jobs You Could Land with a Marketing Degree

Marketing Degree Jobs

Aside from what you may have seen on Mad Men, working in marketing is not limited to making commercials, copywriting or even advertising for that matter.

Today’s marketing professionals participate in a variety of different tasks and have responsibilities that require a range of skills and knowledge. Because of that, the number of different jobs you could land with a marketing degree is quite large and future marketers will need to be well-rounded.

We used real-time job analysis software to examine more than 130,000 marketing degree jobs posted over the past year.1 The data helped us identify the top 10 job opportunities for individuals with a marketing degree.

10 most popular jobs for marketing degree holders

Keep reading to learn about the duties, career outlook and earning potential for each.2

1. Marketing manager

Projected growth (2014-2024): 9 – 13%

Median annual salary (2014): $127,130

Daily Duties:

  • Identifying or creating a marketing strategy, based on knowledge of objectives, market characteristics, and cost and markup factors.
  • Directing or coordinating marketing activities or policies to support products or services, working with advertising or promotion managers.
  • Assessing the financial aspects of product development, including budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.

2. Sales representative

Projected growth (2014-2024): 5 – 8%

Median annual salary (2014): $55,020

Daily Duties:

  • Engaging with regular and prospective customers to share product information and solicit orders.
  • Recommending products to customers based on their needs and interests.
  • Answering customers' questions about products, prices, availability, product uses and credit terms.
  • Connecting with clients after sales or contract signings to resolve issues and provide ongoing support.

3. Marketing specialist

Projected growth (2014-2024): 14% or higher

Median annual salary (2014): $61,290

Daily Duties:

  • Preparing reports on products illustrating data graphically and translating multifaceted findings into written text.
  • Gathering information on competitors and analyzing their prices, sales and method of marketing and distribution.
  • Collecting and analyzing data on customer demographics, preferences, needs and buying habits to find potential markets and factors affecting product demand.

4. Sales manager

Projected growth (2014-2024): 5 – 8%

Median annual salary (2014): $110,660 

Daily Duties:

  • Resolving customer complaints regarding sales and service.
  • Overseeing regional and local sales managers and their staffs.
  • Reviewing operational records and reports to project sales and regulate profitability.

5. Public relations specialist

Projected growth (2014-2024): 5 – 8%

Median annual salary (2014): $55,680

Daily Duties:

  • Responding to requests for information from the media or electing an appropriate spokesperson or information source.
  • Studying the objectives, promotional policies or needs of organizations to develop public relations strategies that will impact public opinion or promote ideas, products or services.
  • Planning or directing development or communication plans to maintain favorable public or stockholder perceptions of an organization's accomplishment or agenda.

6. Account manager

Projected growth (2014-2024): 5 – 8%

Median annual salary (2014): $101,510

Daily Duties:

  • Establishing and maintaining effective working relationships with clients, government officials and media representatives.
  • Writing interesting and effective press releases, preparing information for media kits and developing and maintaining company web pages.
  • Developing and maintaining the company's corporate image and identity, which includes the use of logos and signage.

7. Human resources (HR) specialist

Projected growth (2014-2024): 5 – 8%

Median annual salary (2014): $57,420

Daily Duties:

  • Preparing or maintaining employment records related to events such as hiring, termination, leaves, transfers or promotions.
  • Understanding and explaining human resources policies, procedures, laws, standards or regulations.
  • Addressing employee relations issues, such as harassment allegations, work complaints or other employee concerns.

8. Assistant store manager

Projected growth (2014-2024): 2 – 4%

Median annual salary (2014): $37,860

Daily Duties:

  • Greeting and assisting customers, as well as responding to their inquiries and complaints.
  • Monitoring sales activities to ensure customers receive satisfactory service and quality goods.
  • Directing and supervising employees responsible for sales, inventory-taking, reconciling cash receipts or in performing services for customers.

9. Business intelligence analyst

Projected growth (2014-2024): 2 – 4%

Median annual salary (2014): $83,410

Daily Duties:

  • Analyzing competitive market strategies by reviewing related products, markets or share trends.
  • Networking with customers, competitors, suppliers, professional organizations or others to stay ahead of industry or business trends.
  • Collecting business intelligence data from available industry reports, public information, field reports or purchased sources.

10. Operations manager

Projected growth (2014-2024): 5 – 8%

Median annual salary (2014): $97,270

Daily Duties:

  • Reviewing financial statements or other performance data to measure productivity or goal achievement and identifying areas that may need cost reduction or program improvement.
  • Directing and coordinating departments concerned with the production, pricing, sales or distribution of products.
  • Monitoring suppliers to ensure they are efficiently and effectively providing needed goods or services within budgetary limits.

The bottom line…

Remember that your career isn’t limited to becoming the next Don Draper—there’s a variety of jobs available for those with a marketing degree. The first step to pursuing a career in this field is acquiring the necessary knowledge and training.

Our analysis revealed that more than 80 percent of these marketing jobs preferred candidates have at least a bachelor’s degree to apply. So if you’re ready to become qualified for these dynamic careers, learn more about how a marketing degree will help equip you for success!

1 Burning-Glass.com (analysis of 131,498 marketing degree jobs, Feb. 01, 2015 - Jan. 31, 2016)

2 Salary data represents national, averaged earnings for the occupations listed and includes workers at all levels of education and experience. This data does not represent starting salaries and employment conditions in your area may vary.

AUTHOR’S NOTE: This article was originally published in June 2013. It has since been updated to include information relevant to 2016.


This piece of ad content was created by Rasmussen College to support its educational programs. Rasmussen College may not prepare students for all positions featured within this content. Please visit www.rasmussen.edu/degrees for a list of programs offered. External links provided on rasmussen.edu are for reference only. Rasmussen College does not guarantee, approve, control, or specifically endorse the information or products available on websites linked to, and is not endorsed by website owners, authors and/or organizations referenced. Rasmussen College is a regionally accredited private college and Public Benefit Corporation.

Jennifer is a Content Marketing Specialist at Collegis Education who researches and writes articles on behalf of Rasmussen College. She is passionate about learning and higher education and enjoys writing engaging content to help current and future students on their path to a rewarding education.

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