Sales and Marketing Degree Specializations: Earning Your Credentials For Success

Within the business world, many maintain that there are two fields that continue to thrive regardless of the lull in the economy -marketing-careers marketing and sales. By earning a Marketing degree, you'll acquire the necessary techniques and tools to succeed in this highly profitable field. Individuals within industry often pursue career paths as an advertising, marketing, or public relations executive.

If you've always been a creative-minded individual who relishes in the thrill of financial incentives, this may be the career for you. So what better way to get your foot in the door than by earning a degree? A degree in this field will allow you to master different marketing techniques and many of your classes will instruct you in the principles of advertising and the value of e-commerce. These elements will work together to leave you with the knowledge needed to stay ahead of the competition.

Through classes, you'll grasp the concepts of selling products and how to use the most up-to-date tactics. Your well-versed instructors will enforce the principles of advertising, which include becoming fully acquainted with the theories, principles, and functions of the industry and how the field has shaped the social and economical structure of America today. Your instructors may also delve into examples of marketing and product placement within newspapers, magazines, radio, and television to show you exactly what types of campaigns were able to influence the masses.

In order to further prepare you for the real world, you'll be taught ways to improve off of your competitor's ideas, as well as identify new trends as they emerge. Additionally, you'll learn how to analyze e-commerce and understand how it impacts both internet and standard businesses, and how to stay on top of these marketing trends.

Once you've finished your courses within this competitive field, you'll be ready to immerse yourself in the job market with the confidence you need to succeed. With such invaluable knowledge and experience, it's likely it won't be long before you realize that all hard work really does pay off in the end.

Share Your Story Ideas
Our campuses and online community have stories to tell and we want to hear them! Did your campus raise the most money in the community for an organization? Do you have online study tips for other students? Would you like to share a personal success story about overcoming an obstacle while earning your degree?
To have your story idea considered:
  • You must be a faculty member, current student or graduate
  • Story ideas must be regarding Rasmussen College or an inspiring story about a student at Rasmussen College
  • Your submission must be original and may not have been published elsewhere online already
Please Note: Your story idea may be featured on the Rasmussen College News Beat or on one of our social networks. A member of our news team will contact you should we move forward with a blog post.
Feel free to suggest an idea for a blog post to be featured on the Rasmussen College News Beat by filling out the form below:

First Name: (required)

Last Name: (required)

Email Address: (required)

Phone Number: (required)

500 characters or less

close

Your Story Idea Has Been Submitted

Thank you for sending us a story idea! We’re reviewing submissions and may contact you soon to learn more about your story. In the meantime, make sure to check out our current blogs to see what’s happening on campus.

close