Marketing vs. Management: Which Major, Degree and Career Should You Choose?

Studies have shown that the average person makes around 600 decisions per day. Multiply that by the number of days in a month and you’re talking about tens of thousands of decisions over the course of a single year.

Now, choosing to make the kids eggs or waffles for breakfast or wearing the red tie over the blue one doesn’t require an extreme amount of careful analysis, but bigger things – like deciding on a career in marketing versus management, for example – require you to be a bit more well-informed.

The search volume for marketing and management majors suggests that there is some confusion among potential students about which degree is right for them. We’re here to help you explore the career outlook for each field and, hopefully, clear up any questions you might have so that you can make a well-thought out decision.

Marketing vs. Management: education

It’s commonly understood that earning a degree can provide a greater number of job opportunities, but did you know that over the past year, 80 percent of jobs available in marketing  and 76 percent of those in management, preferred candidates to hold a bachelor’s degree?*

TIP #1: No matter which major you choose, earning a bachelor’s degree will qualify you for more than five times the number of jobs than those available to a high school graduate.

Marketing vs. Management: career opportunities

A great way to figure out if you’re headed down the right career path is too imagine yourself in your ideal role. Maybe you see yourself thriving in the advertising world of Don Draper. Maybe you’re the next Cake Boss. Or maybe, your ideal job falls somewhere in between. Either way, visualizing yourself in a perfect scenario will help you cut through all of your mind’s red tape and get to the heart of what you want to do.     

To help you do that, here is a list of the top jobs available in their respective fields across all levels of experience. You can learn more about the traits, skills and experience needed to succeed in each role by visiting O*Net Online, the U.S. Department of Labor’s job summary board.

marketing vs. management jobs

TIP #2: Choosing to major in marketing or management does not mean that you cannot pursue opportunities in similar fields. Try searching for jobs by keyword on Monster, Career Builder or Indeed; search “marketing degree” or “management degree” and see which positions interest you the most. For instance, if you’re interested in marketing, seeing open positions in marketing communications, sales management or promotions may give you a push towards learning more about marketing.

Marketing vs. Management: salaries

When it comes to salary, it’s important to remember that your level of education, experience and even the company you work for will have an impact on it.

marketing vs. management salaries

In fact, considering the cost of living in different regions of America, employees with the same title, at the same company will see their salaries vary depending on whether they live in New York City, Phoenix or Tallahassee.    

But the good news is that both marketing and management jobs boast an average annual salary of around $45,000, according to the Bureau of Labor Statistics. With the average real-time salary coming directly from online job boards for marketers being just over $75,000 and management professionals coming in at slightly over $82,000 both career options can be lucrative.

TIP #3: While you should expect your entry-level salary to be lower than these nationwide averages, knowing these salary levels will help you negotiate your initial figure and also give you a long-term outlook as to your salary potential.

Marketing vs. Management: skills

The following list of skills necessary to survive and thrive in these professions will help you gain a better understanding of the activities you may be involved in on the job.*

marketing vs. management skills

Even with two skills in common – business development and marketing – it should be clear that these two fields differ in many ways. Identifying the skills that interest you most and focusing on developing your abilities in the areas you’re lacking will help you define your own career path.  

TIP #4: Write down which of these listed interest you the most. Then perform keyword searches with online job boards to learn more about the specific job titles that require those skills. This is a great way to learn more about some of the niche job descriptions within these two broad professions.

Marketing vs. Management: how to decide

By comparing the differences in the education requirements, career opportunities, salaries and skills for careers in marketing versus management, hopefully you feel like you’ve got an overview of these two fields. The next step is to narrow down your preferences and chart your course toward the career of your choice.

It doesn’t matter whether you choose marketing over management or vice versa as both careers are filled with fantastic growth potential. 

Check out our marketing and management degree pages to learn more about how you can pursue a career in your chosen path.

*Source: (Analysis of marketing and management jobs, titles, salaries and skills, 8/20/12 to 8/19/13)

External links provided on are for reference only. Rasmussen College does not guarantee, approve, control, or specifically endorse the information or products available on websites linked to, and is not endorsed by website owners, authors and/or organizations referenced.

Grant works for Collegis education and writes student-focused articles on behalf of Rasmussen College. He aims to inspire, motivate and inform current and prospective students.

Receive Personalized Information Today

  • Career path guidance
  • Enrollment application
  • Detailed course schedule
  • Personalized financial aid
  • No obligation to enroll
  • Attend a no-obiligation Nursing Information Session
  • Meet the Dean of Nursing
  • Enrollment application
  • Personalized financial aid
  • Career path guidance

What would you like to study?

Previous Education

How can we contact you?

Please complete all fields

By requesting information, I authorize Rasmussen College to contact me by email, phone or text message at the number provided.

Share Your Story Ideas
Our campuses and online community have stories to tell and we want to hear them! Did your campus raise the most money in the community for an organization? Do you have online study tips for other students? Would you like to share a personal success story about overcoming an obstacle while earning your degree?
To have your story idea considered:
  • You must be a faculty member, current student or graduate
  • Story ideas must be regarding Rasmussen College or an inspiring story about a student at Rasmussen College
  • Your submission must be original and may not have been published elsewhere online already
Please Note: Your story idea may be featured on the Rasmussen College News Beat or on one of our social networks. A member of our news team will contact you should we move forward with a blog post.
Feel free to suggest an idea for a blog post to be featured on the Rasmussen College News Beat by filling out the form below:

First Name: (required)

Last Name: (required)

Email Address: (required)

Phone Number: (required)

500 characters or less


Your Story Idea Has Been Submitted

Thank you for sending us a story idea! We’re reviewing submissions and may contact you soon to learn more about your story. In the meantime, make sure to check out our current blogs to see what’s happening on campus.