How to Work with Layers in Photoshop [Tutorial]
By Callie Malvik on 11/07/2014
Now that you’re invested in the world of design, you’re well aware of the various specialties that exist under the umbrella of graphic design. Part of developing as a designer is exploring these different arenas in hopes of finding an area you’re interested in pursuing long term.
Logo design is an area of expertise that will always be important. A well-designed logo is a critical part of every company’s brand identity. A memorable, strategic logo helps increase brand awareness and encourages customer loyalty.
What are some helpful logo design resources for rookies?
If you think you might have a future in this facet of graphic design, we identified a handful of great logo design resources that can help you get started. These articles were gathered from some of the top graphic design blogs and most renowned professionals in the industry.
1. Logo Design: 60 Pro Tips, Creative Blog
Why read it? This article provides an overview of logo creation “from inspiration to execution.” If you have a basic knowledge of design but have never crafted a logo before, this article will walk you through the process step-by-step.
The post features helpful images to help illustrate logo design and the specific techniques used to create a proper brand identity process. It also highlights some business ideas and questions surrounding logo design such as what you should charge and how you should research.
2. The Ultimate Guide to Logo Design, Web Designer Depot
Why read it? This article highlights a series of beautiful logos accompanied by a basic overview of logo design and the many important terminologies associated with it. The author touches on every aspect of logo design—from sketching the initial design to typography to what your client will look for.
The article also provides you with a host of websites for logo inspiration. Check out the case studies at the end of the article for some clearer insight on the process of logo creation.
3. Designing Logos With Color Psychology, You the Designer
Why read it? Colors evoke emotions. The science of color psychology is often leveraged when designing a logo. The use of specific colors can help companies elicit certain feelings within their customers. This article will help you understand which colors stimulate which emotions.
Not only is this article fascinating but as you look at the provided examples and read about their color-emotion relationships, you’ll be surprised at how precise the system is. Once equipped with this knowledge, you’ll be able to strategically utilize colors in your logos.
4. 7 Killer Tips for Logo Design, Mashable
Why read it? This is the article to check out if you want to elevate your logo design skills from good to great. Encouraging and unique, these tips are distinct and supportive, calling out pieces of advice you may not find in similar articles.
Mashable keeps it fresh and simple with pointers like “don’t expect instant success” and “keep it easy and flexible.” You’ll be refreshed and ready to take your logo design career to the next level after reading this post.
5. The Psychology of Fonts for Logo Design, Creative Overflow
Why read it? As crazy as it sounds, the font you choose when creating a logo can make or break its overall success. The author describes how the style of the letters can convey just as much meaning as the words in which they represent.
This article covers the significance of font choice and then discusses how to pick the correct font for your design. Serif fonts, modern fonts, novelty typefaces—it’s all covered in this quick and easy guide.
6. 10 Common Mistakes in Logo Design, Smashing Magazine
Why read it? When you’re just starting out, knowing what not to do is just as important as knowing what you should do. Mistakes in logo design can be easy to make, and you don’t want to be caught red handed. This article highlights classic design errors such as “using too many fonts” and “designing for yourself rather than your client.”
You may assume that you would never consider making one of these design blunders but trust us, it happens more than you think!
7. How to Design the Perfect Business Logo, Company Folders
Why read it? The content shared in this infographic is just as top-notch as the design itself. Infographics are a great way to digest information in an engaging way, and this one walks you through the perfect recipe for creating a strong business logo.
This resource covers everything from psychology and innovation to the use of fonts, shapes and colors, acting as a great one-stop shop for rookie logo designers. Check it out for some education and inspiration to get you started.
8. 10 Tips for Designing Logos that Don’t Suck, Design Shack
Why read it? The headline itself should have your attention. Just because you’re creating a logo doesn’t mean your logo will automatically be great. If you want to stand out from the crowd, take a look at the suggestions in this article and be prepared to get noticed.
Through visual examples, Design Shack will show you exactly what they’re describing and how to get the results companies want. Get informed and then share the wealth!