lady in business attire


Online Bachelor's Degree, Online Associate's Degree

Our online Marketing degree courses provide a well-rounded education to prepare you to succeed as in-demand marketing and sales professionals. Through market-relevant curriculum in our online Bachelor’s and Associate's degree programs, you’ll learn about traditional and online marketing channels, market research, public relations, Search Engine Optimization (SEO) and product management. Rasmussen University is the best choice for your Marketing degree because we understand the changes in the digital economy and infuse digital concepts throughout the Marketing program for the world we live in today. In as few as 18 months, you will be equipped with the skills and knowledge to move forward in the marketing field.1

In this online Bachelor's degree-completion program, you can specialize in either Digital Marketing or Sales Management. The Digital Marketing specialization is great for students passionate about digital advertising, social media and creative content. Specializing in Sales Management will help you develop sales strategies and utilize integrated marketing campaigns.

Plus, with our accelerated Master’s pathway you’ll have the opportunity to take one MBA course as part of your Bachelor’s degree in Marketing. Get a head start on your Master’s degree at no extra tuition cost. And you’ll gain advanced knowledge and skills without committing to grad school right now. If you decide to complete your MBA, you can save up to $1,097.2

Request Information

  • Self-Directed Assessments & Empowered Learning®

    The Associate’s and Bachelor’s degrees are available with $149 self-directed assessments, which allow you to show that you already have the skills in a particular course and don’t need to take it. Save time and money with self-directed assessments and other Knowledge Credit® options.

    The Bachelor’s degree is also available with Empowered Learning®, which means you can:

    • Access courses anytime, from almost anywhere
    • Go faster when you can, and slower when you need to
    • Create real-world projects that prove your new knowledge
    • Stay connected with faculty and peers in live sessions

    For additional information, visit our Empowered Learning® page.

  • Valuable Skills for the Growing Online Market

    Our real-world Marketing courses focus on in-demand skills ranging from SEO tactics to integrating visual and social media engagement with the consumer.

  • Online Courses Go Where You Go

    Flexible and affordable, online courses are designed to give you more control and balance over your busy schedule. Learn through live interactive sessions with faculty and peers, real-world projects and virtual labs. You'll receive continued support from admissions advisors, experienced faculty, library and learning resources, experienced tutors, 24/7 tech support, personal student advisors and career services.

  • Institutional Accreditation

    Rasmussen University is accredited by the Higher Learning Commission (, an institutional accreditation agency recognized by the U.S. Department of Education.

Marketing Credentials Offered


Bachelor's Degree

Finish in as few as

18 months1

Learning includes

  • Online
  • Campus Support and Resources
  • Empowered Learning®

Intended for

Students interested in launching or advancing a dynamic career in today’s digital economy by utilizing high-level marketing techniques and innovations. Students specialize their degree in either Digital Marketing or Sales Management.

Prepares you for

Digital Marketing: marketing manager, marketing research analyst, marketing specialist, marketing coordinator/assistant, digital content manager, media coordinator

Sales Management: sales manager, marketing research analyst, marketing manager, marketing specialist, event/catering coordinator, event/catering manager, product manager, territory manager


Associate's Degree

Finish in as few as

18 months1

Learning includes

  • Online
  • Campus Support and Resources

Intended for

Students looking to pursue an introduction to the dynamic world of marketing and analytics across a wide range of organizations with well-rounded knowledge about the field. Students interested in a program designed to simply ladder-up their credits toward a Bachelor's degree.

Prepares you for

Marketing coordinator, marketing specialist, e-commerce specialist

Not Sure This Degree Is Right for You?

We Can Help

Take the Next Step—Talk to Us!

There are some errors in the form. Please correct the errors and submit again.

Request More Information

Request More Information About Our Marketing Program

Fill out the form to receive information about:

  • Program Details and Applying for Classes
  • Financial Aid (for those who qualify)
  • Customized Support Services
  • Detailed Program Plans

Step 1 of 3

What's Your Name?

Step 2 of 3

Contact Information

Step 3 of 3

Program Preferences
Do you have potential transfer credits?

By submitting this form by clicking “Submit”, you are providing your signature and your express written consent, and hereby agree to receive information via electronic means, which may include a telephone system, an automated dialing system, a recorded message device, soundboard technology, over-the-top messaging, text or media messaging, voice messages, and/or email about upcoming courses, recruitment events, newsletters, and other resources from Rasmussen University. This consent is not a condition of enrollment or purchase.

You may withdraw your consent at any time. Please refer to our privacy policy, terms, or contact us for more details.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

School of Business Blog

Should I Be a Marketing Major? Everything You Need to Know to Decide

Hear from marketing pros who have stood in your shoes to get all the facts about what you can expect as an Associate's or Bachelor's degree in Marketing student and what kind of jobs may be available to you.

Read more
Photo of a woman holding a tablet and looking up thoughtfully.

Turn Your Marketing Education into a Career

We’ve made advancing your Marketing education easier by offering online classes that fit into a busy working schedule. You will participate in a Capstone course to culminate your education and train you for in-demand industry skills that set you apart in the market. If you choose to pursue an online Associate’s degree in Marketing, our laddered curriculum allows you to smoothly transfer your credits toward an online Bachelor’s degree in Marketing. Our online Bachelor’s degree curriculum prepares you to pursue the American Marketing Association (AMA) Professional Certified Marketing (PCM®) certification, which is highly valued by employers.

Here is an overview of your potential career field with a Marketing degree.

Market Research Analysts and Marketing Specialists

  • BLS Projected Growth 2020–2030: 3


  • BLS Typical Entry-Level Education:

    • Bachelor's Degree

Marketing Managers

  • BLS Projected Growth 2020–2030: 3


  • BLS Typical Entry-Level Education:

    • Bachelor's Degree

Sales Managers

  • BLS Projected Growth 2020–2030: 3


  • BLS Typical Entry-Level Education:

    • Bachelor's Degree

"I enjoyed the people, teachers and the experience socially. I was able to connect with my professors and develop one-on-one relationships with them."

Student, School of Business