Establish Your Career in Digital Marketing and Sales Management

Earn Your Marketing Associate's or Bachelor's Degree

Our online Marketing degrees blend traditional marketing theory with new and emerging concepts required by employers in the evolving digital economy. Courses are led by experienced faculty to prepare you to succeed as an in-demand marketing and sales professional. Through market-relevant curriculum in our Associate’s and Bachelor’s degrees, you’ll learn about traditional and online marketing channels, market research, public relations, Search Engine Optimization (SEO) and product management.

At our Associate’s degree level, you’ll be provided with a solid foundation in business, marketing and analytics. Gain skills to understand and analyze market demand, and identify trends to create a competitive advantage for your organization.

When you want to advance your education, you can seamlessly transfer your Associate’s degree credits into our Bachelor’s degree and gain a deeper understanding of marketing and sales concepts. You’ll learn the techniques required to build strategic marketing plans and assess sales performance using digital business tools. Choose from two specializations: Digital Marketing—great for students passionate about digital advertising, social media and creative content, or Sales Management—made for students seeking to develop sales strategies and utilize integrated marketing campaigns.

With Flex Choice® learning options, choose your blend of traditional courses and online, self-directed assessments at the Associate’s degree level. At the Bachelor’s degree level, take advantage of competency-based education (CBE) courses, which focuses on efficiency and relevancy by combining self-paced courses, project-based assessments and real-world scenarios.

To see how this program can help you achieve your goals:

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Credentials Offered Graduate In As Few As*
Associate’s Degree 18 Months
Accelerated Bachelor’s Degree-Completion Program 18 Months

Learning Options

Deliver Results Through In-Demand Marketing Skills

Through career-focused curriculum and practical, hands-on opportunities in your courses, you can prepare for a successful marketing career across a wide range of business sectors. Our program is designed to help you gain relevant marketing skills employers seek, including:

  • Marketing Management Foundations

    Learn from a wide range of courses including digital marketing, management and business analysis, public relations and advertising strategies, finance, online multimedia and communications.

  • Digital Expertise and Decision Making

    Gain the key abilities most in demand by today’s employers, including digital proficiency, business analytics, project management, effective business communications and teamwork.

  • Visual and Social Media

    Integrate visual and social media initiatives into marketing campaigns to increase business to consumer (B2C) and business to business (B2B) engagement.

  • Integrated Marketing and Sales Planning

    Learn how to innovate, build and implement ideas and create integrated sales and marketing programs with traditional and digital techniques.

Relevant Career Preparation

Our Marketing Bachelor’s degree with either a Digital Marketing or Sales Management specialization culminates in a Capstone course where you will apply the various marketing theories and concepts you have learned throughout your previous programmatic coursework. In addition, to enhance your professional resume even further, our curriculum prepares you to take the American Marketing Association (AMA) Professional Certified Marketing (PCM®) certification, which is valued by employers.

Our Grads Work Across Industries

Graduates from our School of Business programs are working for leading industries, including:*

  • Accounting
  • Finance and Banking
  • Healthcare
  • Insurance
  • Local and State Government
  • Property Management
  • Retail and Hospitality

117 Years of Successful Graduates

At Rasmussen College, we’ve been dedicated to our mission of preparing students for career success since 1900.

*Industry information reported by Rasmussen College graduates. This list does not constitute an endorsement of Rasmussen College by the industries shown above. Listing does not guarantee or imply that future employment opportunities within these industries will be available.

Program Entry Requirements

Entrance requirements at the Rasmussen College School of Business vary depending on the program. We do not require enrolling students to submit standardized test scores.

To be considered for admission to the Marketing Associate’s degree program, students must have a diploma. For the Marketing Bachelor-Completer program, students must hold a conferred Associate’s degree from an accredited institution as recognized by the Department of Education, or students must have successfully completed 60 quarter or 40 semester credits with a grade of C or higher. When you want to advance your education beyond the Associate’s degree, you can seamlessly transfer your credits into our Bachelor’s program.

Ready to Start Your Path in Marketing?

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How Much Could You Earn as a Marketing and Sales Professional?

In-Demand Career Options for Your Future

According to the Bureau of Labor Statistics (BLS), earning a degree, regardless of the field of study, can improve income potential.* Here is the average salary and potential job growth for marketing professionals:

Job Title(s) 10th Percentile 25th Percentile 50th Percentile Job Growth (By Year 2026)
Marketing Managers$67,490$93,200$131,18010%
Sales Managers$55,790$79,420$117,9607%
Market Research Analysts and Marketing Specialists$33,950$45,550$62,56023%

Bureau of Labor Statistics, U.S. Department of Labor, Occupational Employment Statistics, [salary data accessed September 13, 2017] www.bls.gov/oes/. Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, [career information accessed October 24, 2017] www.bls.gov/ooh/. BLS salary data represents national, averaged earnings for the occupations listed and includes workers at all levels of education and experience. This data does not represent starting salaries. Employment conditions in your area may vary.

How Much Will it Cost?

See how affordable your degree of choice is:

Calculate Your Estimated Degree Cost

We Help Make College Affordable

At Rasmussen College, we believe higher education should be a successful investment. That’s why we offer affordable options that make earning your degree attainable. See how you can save:


Important information about the educational debt, earnings, and completion rates of students who attended this program:

Want to learn more? Consult with a program manager

*For important methodology statements and disclosures regarding the information shown above, click here.

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