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Bachelor's Degree, Associate's Degree

Our online Marketing degree courses provide a well-rounded education to prepare you to succeed as in-demand marketing and sales professionals. Through market-relevant curriculum in our Bachelor’s and Associate's degree programs, you’ll learn about traditional and online marketing channels, market research, public relations, Search Engine Optimization (SEO) and product management. Rasmussen College is the best choice for your Marketing degree because we understand the changes in the digital economy and infuse digital concepts throughout the Marketing program for the world we live in today. In as few as 18 months, you will be equipped with the skills and knowledge to move forward in the marketing field.1

In the Bachelor's degree-completion program, you can specialize in either Digital Marketing or Sales Management. The Digital Marketing specialization is great for students passionate about digital advertising, social media and creative content. Specializing in Sales Management will help you develop sales strategies and utilize integrated marketing campaigns.

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  1. Completion time is dependent on transfer credits accepted and the number of courses completed each term.
  2. Bureau of Labor Statistics, U.S. Department of Labor, Occupational Employment Statistics, [salary data accessed May 30, 2018] Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, [career information accessed May 30, 2018] BLS salary data represents national, averaged earnings for the occupations listed and includes workers at all levels of education and experience. This data does not represent starting salaries. Employment conditions in your area may vary.

Flex Choice®: Get Credit for What You Know

The Associate’s degree is available with Flex Choice® self-directed assessment offerings, which allows you to blend traditional online courses with self-directed assessments that provide optional coaching assistance. The Bachelor’s degree program is also available with Flex Choice® and allows you to combine traditional online coursework, self-directed assessments and competency-based education (CBE)—the best of all worlds, so you can receive credit for what you know and can do. For additional information, visit our Flex Choice page.

Valuable Skills for the Growing Online Market

Our real-world Marketing courses focuse on in-demand skills ranging from SEO tactics to integrating visual and social media engagement with the consumer.

Online Courses Go Where You Go

We applaud your dedication to grow despite your busy life. Our online learning options were designed to give you more control and balance over your schedule.

Regional Accreditation

Rasmussen College is accredited by the Higher Learning Commission (, a regional accreditation agency recognized by the U.S. Department of Education.

Credentials Offered


Bachelor's Degree

Finish in as few as

18 months1

Learning options

  • Online
  • Campus Support and Resources
  • Flex Choice®

Intended for

Students interested in launching or advancing a dynamic career in today’s digital economy by utilizing high-level marketing techniques and innovations. Students specialize their degree in either Digital Marketing or Sales Management.

Prepares you for

Digital Marketing: marketing manager, marketing research analyst, marketing specialist, marketing coordinator/assistant, digital content manager, media coordinator

Sales Management: sales manager, marketing research analyst, marketing manager, marketing specialist, event/catering coordinator, event/catering manager, product manager, territory manager


Associate's Degree

Finish in as few as

18 months1

Learning options

  • Online
  • Campus Support and Resources
  • Flex Choice®

Intended for

Students looking to pursue an introduction to the dynamic world of marketing and analytics across a wide range of organizations with well-rounded knowledge about the field. Students interested in a program designed to simply ladder-up their credits toward a Bachelor's degree.

Prepares you for

Marketing coordinator, marketing specialist, e-commerce specialist

Take the Next Step—Talk to Us!

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Request More Information About Our Marketing Program

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  • Program Details and Applying for Classes 
  • Financial Aid and FAFSA
  • Customized Support Services
  • Detailed Program Plan

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School of Business Blog

7 Suitable Jobs in Marketing for Degree Holders

Today’s marketing majors go on to participate in a variety of different tasks and have responsibilities that require a range of skills and knowledge. Because of that, the number of marketing careers you could land is quite large and future marketers will need to be well-rounded.

Read more
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Turn Your Education into a Career

We’ve made advancing your marketing career easier by offering classes that fit into a busy working schedule. You can participate in an optional internship or Capstone course to culminate your education and train you for in-demand industry skills that set you apart in the market. If you choose to pursue an Associate’s degree in Marketing, our laddered curriculum allows you to smoothly transfer your credits toward a Bachelor’s degree in Marketing. Our Bachelor’s degree curriculum prepares you to pursue the American Marketing Association (AMA) Professional Certified Marketing (PCM®) certification, which is highly valued by employers.

According to the Bureau of Labor Statistics (BLS), earning a degree, regardless of the field of study, can improve income potential.2 Here are just a few examples of where a Marketing degree can take you.

Market Research Analysts and Marketing Specialists

  • BLS Earnings Data:2

    • $34,510 10th Percentile
    • $46,460 25th Percentile
    • $63,230 50th Percentile
  • BLS Projected Growth 2016–2026:2


  • BLS Typical Entry-Level Education:

    • Bachelor's Degree

Marketing Managers

  • BLS Earnings Data:2

    • $68,490 10th Percentile
    • $94,110 25th Percentile
    • $132,230 50th Percentile
  • BLS Projected Growth 2016–2026:2


  • BLS Typical Entry-Level Education:

    • Bachelor's Degree

Sales Managers

  • BLS Earnings Data:2

    • $57,590 10th Percentile
    • $82,490 25th Percentile
    • $121,060 50th Percentile
  • BLS Projected Growth 2016–2026:2


  • BLS Typical Entry-Level Education:

    • Bachelor's Degree

“I enjoyed the people, teachers and the experience socially. I was able to connect with my professors and develop one-on-one relationships with them.”

Student, School of Business

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