Our online Marketing degrees blend traditional marketing theory with new and emerging concepts required by employers in the evolving digital economy. Courses are led by experienced faculty to prepare you to succeed as an in-demand marketing and sales professional. Through market-relevant curriculum in our Associate’s and Bachelor’s degrees, you’ll learn about traditional and online marketing channels, market research, public relations, Search Engine Optimization (SEO) and product management.
At our Associate’s degree level, you’ll be provided with a solid foundation in business, marketing and analytics. Gain skills to understand and analyze market demand, and identify trends to create a competitive advantage for your organization.
When you want to advance your education, you can seamlessly transfer your Associate’s degree credits into our Bachelor’s degree and gain a deeper understanding of marketing and sales concepts. You’ll learn the techniques required to build strategic marketing plans and assess sales performance using digital business tools. Choose from two specializations: Digital Marketing—great for students passionate about digital advertising, social media and creative content, or Sales Management—made for students seeking to develop sales strategies and utilize integrated marketing campaigns.
Our Marketing degrees are available with Flex Choice®, which allows you to combine traditional online coursework, self-directed assessments and competency-based education—the best of all worlds, so you can receive credit by demonstrating what you know and can do. Choose your blend of traditional courses and online, self-directed assessments at the Associate’s-degree level and at the Bachelor’s-degree level and take advantage of competency-based education (CBE). Rasmussen College is a national leader in competency-based education, helping to advance this cutting-edge, faculty-led, project-based learning approach that prioritizes your learning over deadlines. CBE gives learners more control over their time, allowing you to move quickly through topics you already understand and slow down with more challenging material—a perfect fit for the busy adult learner! You’ll be able to have the flexibility you need in your life for college. Learn more about our Flex Choice offerings.
To see how this program can help you achieve your goals:
- Course plan customized for you
- Support and financial aid planning
- Career path guidance with no obligation
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Deliver Results Through In-Demand Marketing Skills
Through career-focused curriculum and practical, hands-on opportunities in your courses, you can prepare for a successful marketing career across a wide range of business sectors. Our program is designed to help you gain relevant marketing skills employers seek, including:
Marketing Management Foundations
Learn from a wide range of courses including digital marketing, management and business analysis, public relations and advertising strategies, finance, online multimedia and communications.
Digital Expertise and Decision Making
Gain the key abilities most in demand by today’s employers, including digital proficiency, business analytics, project management, effective business communications and teamwork.
Visual and Social Media
Integrate visual and social media initiatives into marketing campaigns to increase business to consumer (B2C) and business to business (B2B) engagement.
Integrated Marketing and Sales Planning
Learn how to innovate, build and implement ideas and create integrated sales and marketing programs with traditional and digital techniques.
Relevant Career Preparation
Our Marketing Bachelor’s degree with either a Digital Marketing or Sales Management specialization culminates in a Capstone course where you will apply the various marketing theories and concepts you have learned throughout your previous programmatic coursework. In addition, to enhance your professional resume even further, our curriculum prepares you to take the American Marketing Association (AMA) Professional Certified Marketing (PCM®) certification, which is valued by employers.
Our Grads Work Across Industries
Graduates from our School of Business programs are working for leading industries, including:*
- Finance and Banking
- Local and State Government
- Property Management
- Retail and Hospitality
117 Years of Successful Graduates
At Rasmussen College, we’ve been dedicated to our mission of preparing students for career success since 1900.
*Industry information reported by Rasmussen College graduates. This list does not constitute an endorsement of Rasmussen College by the industries shown above. Listing does not guarantee or imply that future employment opportunities within these industries will be available.
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Program Entry Requirements
Entrance requirements at the Rasmussen College School of Business vary depending on the program. We do not require enrolling students to submit standardized test scores.
To be considered for admission to the Marketing Associate’s degree program, students must have a diploma. For the Marketing Bachelor-Completer program, students must hold a conferred Associate’s degree from an accredited institution as recognized by the Department of Education, or students must have successfully completed 60 quarter or 40 semester credits with a grade of C or higher. When you want to advance your education beyond the Associate’s degree, you can seamlessly transfer your credits into our Bachelor’s program.
How Much Could You Earn as a Marketing and Sales Professional?
In-Demand Career Options for Your Future
According to the Bureau of Labor Statistics (BLS), earning a degree, regardless of the field of study, can improve income potential.* Here is the average salary and potential job growth for marketing professionals:
|Job Title(s)||10th Percentile||25th Percentile||50th Percentile||Job Growth (By Year 2026)|
|Market Research Analysts and Marketing Specialists||$33,950||$45,550||$62,560||23%|
Bureau of Labor Statistics, U.S. Department of Labor, Occupational Employment Statistics, [salary data accessed September 13, 2017] www.bls.gov/oes/. Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, [career information accessed October 24, 2017] www.bls.gov/ooh/. BLS salary data represents national, averaged earnings for the occupations listed and includes workers at all levels of education and experience. This data does not represent starting salaries. Employment conditions in your area may vary.
How Much Will it Cost?
See how affordable your degree of choice is:Calculate Your Estimated Degree Cost
We Help Make College Affordable
At Rasmussen College, we believe higher education should be a successful investment. That’s why we offer affordable options that make earning your degree attainable. See how you can save:
- Flex Choice® learning option
- Loans and Grants
- Scholarship Opportunities
- Corporate and Military Discounts
- Seamless transfer policies
Important information about the educational debt, earnings, and completion rates of students who attended this program:
Want to learn more? Consult with a program manager
Program Page Methodology and Disclosures
Time to Complete
Completion time is dependent on transfer credits accepted and the number of courses completed each term.
Industry Certification Exams
Rasmussen College will reimburse the application fee for each first attempt of all of the industry certification exams for which you qualify to take. Should you need to take an exam more than once to receive a passing score, you will be responsible for all subsequent exam application fees.