Our Associate's degree in Marketing provides a well-rounded foundation to help prepare you to succeed as in-demand marketing professionals. Our market-relevant curriculum is designed to help you gain job-ready skills that employers seek and understand the dynamic world within the digital economy. If you want to advance even further in your education, our ladder curriculum also helps you smoothly transfer your credits from an Associate’s degree to a Bachelor’s degree.
What Will I Be Prepared to Do When I’m Done?
Advance Your Education
Whether this is the first step on your path to a marketing career or you're currently working and ready to advance your credentials, we've made it easy. Our Marketing program is designed so credits simply ladder-up, one to the next, Associate's to Bachelor's.
Help Move Your Career Forward
Our Marketing degree graduates feel confident advancing their careers in the fast-paced, ever-growing marketing industry and digital economy thanks to hard work in their in-depth Marketing courses.
Pursue Potential Job Growth
Associate’s degree holders earn an average of $6,240 more annually than those with a high school diploma, according to the Bureau of Labor Statistics (BLS).2 An online Marketing degree from Rasmussen College can help set you up for success in this growing field.
What Skills Will I Gain?
Understand fundamental concepts in marketing and business management.
Demonstrate marketing and management skills including planning and decision-making, organizing, controlling and leading employees.
Explore emerging and innovative business and marketing technologies and techniques to reach your target audience.
Learn the value of written and interpersonal communication, critical thinking and problem-solving, information and financial literacy.
What Types of Classes Will I Take?
- MAR 2374
- 4 Credits
- MAR 2873
- 4 Credits
- MAR 2011
- 4 Credits
Online Multimedia Marketing
Explores emerging and innovative business and marketing technologies and techniques such as blogs and podcasting. Investigates the newest communication tools and addresses creating and evaluating proposals, media purchasing and online public relations.
Public Relations and Advertising Strategies
Examines the similarities and differences between public relations, advertising and promotional marketing and how to differentiate between a target audience and target market. Also explores marketing interactions with associated stakeholders, the media and financial and industry analysts.
Principles of Marketing
Introduces the marketing concept, integrating seven key marketing perspectives. Topics include consumer buying behavior, business-to-business markets and organizational buying behavior, market research techniques, fundamental pricing concepts, marketing channels and logistics, integrated marketing communications and marketing's role in electronic commerce.
23 Courses to Complete
91 Credit Hours
What Should I Know Before I Enroll?
Entrance requirements at the Rasmussen College School of Business vary depending on the program. We do not require enrolling students to submit standardized test scores; however, every entrant must have at least a high school diploma or the equivalent.
We believe in giving credit where it’s due. Talk to a program manager today or explore our Transfer Policy page to review our seamless credit policies designed to maximize credits, potentially save money and expedite graduation.
Help Paying for College
Higher education should be a manageable investment. Talk to a program manager and learn how these programs can make it more affordable with Flex Choice® learning options, loans and grants, scholarship opportunities and corporate and military discounts.
Where Will I Take These Classes?
At Rasmussen College, we want our courses to be available for your schedule; not the other way around. Many of our programs are available on campus or online. Select programs are available for enrollment through a specific campus, but students complete the courses online and are able to utilize online and on-campus support and resources.