Our Associate's degree in Marketing provides a well-rounded foundation to help prepare you to succeed as in-demand marketing professionals. Our market-relevant curriculum is designed to help you gain job-ready skills that employers seek and understand the dynamic world within the digital economy. If you want to advance even further in your education, our ladder curriculum also helps you smoothly transfer your credits from an Associate’s degree to a Bachelor’s degree.
Request More Information About This Associate's DegreeTake me to:
- Completion time is dependent on transfer credits accepted and the number of courses completed each term.
- Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, [career information accessed May 30, 2018] www.bls.gov/ooh/. Employment conditions in your area may vary.
What Will I Be Prepared to Do When I’m Done?
Advance Your Education
Whether this is the first step on your path to a marketing career or you're currently working and ready to advance your credentials, we've made it easy. Our Marketing program is designed so credits simply ladder-up, one to the next, Associate's to Bachelor's.
Help Move Your Career Forward
Our Marketing degree graduates feel confident advancing their careers in the fast-paced, ever-growing marketing industry and digital economy thanks to hard work in their in-depth Marketing courses.
Pursue Potential Job Growth
Associate’s degree holders earn an average of $6,240 more annually than those with a high school diploma, according to the Bureau of Labor Statistics (BLS).2 An online Marketing degree from Rasmussen College can help set you up for success in this growing field.
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What Skills Will I Gain?
Marketing Fundamentals
Understand fundamental concepts in marketing and business management.
Management Skills
Demonstrate marketing and management skills including planning and decision-making, organizing, controlling and leading employees.
Marketing Technologies
Explore emerging and innovative business and marketing technologies and techniques to reach your target audience.
Communication
Learn the value of written and interpersonal communication, critical thinking and problem-solving, information and financial literacy.
Consumer Disclosure Information
Important information about the educational debt, earnings and completion rates of students who attended this program.
What Types of Classes Will I Take?
- MAR 2374
- Online
- 4 Credits
- MAR 2873
- Online
- 4 Credits
- MAR 2011
- Online
- 4 Credits
Online Multimedia Marketing
Explores emerging and innovative business and marketing technologies and techniques such as blogs and podcasting. Investigates the newest communication tools and addresses creating and evaluating proposals, media purchasing and online public relations.
Public Relations and Advertising Strategies
Examines the similarities and differences between public relations, advertising and promotional marketing and how to differentiate between a target audience and target market. Also explores marketing interactions with associated stakeholders, the media and financial and industry analysts.
Principles of Marketing
Introduces the marketing concept, integrating seven key marketing perspectives. Topics include consumer buying behavior, business-to-business markets and organizational buying behavior, market research techniques, fundamental pricing concepts, marketing channels and logistics, integrated marketing communications and marketing's role in electronic commerce.
23 Courses to Complete
91 Credit Hours
What Should I Know Before I Enroll?
Entrance Requirements
Entrance requirements at the Rasmussen College School of Business vary depending on the program. We do not require enrolling students to submit standardized test scores; however, every entrant must have at least a high school diploma or the equivalent.
Transfer Student
We believe in giving credit where it’s due. Talk to a program manager today or explore our Transfer Policy page to review our seamless credit policies designed to maximize credits, potentially save money and expedite graduation.
Help Paying for College
Higher education should be a manageable investment. Talk to a program manager and learn how these programs can make it more affordable with Flex Choice® learning options, loans and grants, scholarship opportunities and corporate and military discounts.
Where Will I Take These Classes?
At Rasmussen College, we want our courses to be available for your schedule; not the other way around. Many of our programs are available on campus or online. Select programs are available for enrollment through a specific campus, but students complete the courses online and are able to utilize online and on-campus support and resources.
- Online
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Florida
Florida Campuses
New Port Richey/West Pasco Campus
8661 Citizens Drive
Suite 300
New Port Richey, FL 34654 -
Illinois
Illinois Campuses
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Kansas
Kansas Campuses
Kansas City/Overland Park Campus
11600 College Boulevard
Suite 100
Overland Park, KS 66210 -
Minnesota
Minnesota Campuses
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North Dakota
North Dakota Campuses
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Wisconsin
Wisconsin Campuses
