Our online Associate's degree in Marketing provides a well-rounded foundation to help prepare you to succeed as in-demand marketing professionals. Our market-relevant curriculum is designed to help you gain job-ready skills that employers seek and understand the dynamic world within the digital economy. If you want to advance even further in your education, our ladder curriculum also helps you smoothly transfer your credits from an Associate’s degree to a Bachelor’s degree online.
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Advance Your Education
Whether this is the first step on your path to a marketing career or you're currently working and ready to advance your credentials, we've made it easy. Our Marketing program is designed so credits simply ladder-up, one to the next, Associate's to Bachelor's.
Help Move Your Career Forward
Our Marketing degree graduates feel confident advancing their careers in the fast-paced, ever-growing marketing industry and digital economy thanks to hard work in their in-depth Marketing courses.
Pursue Potential Job Growth
Associate’s degree holders earn an average of $7,300 more annually than those with a high school diploma, according to the Bureau of Labor Statistics (BLS). An online Marketing degree from Rasmussen University can help set you up for success in this growing field.
Understand fundamental concepts in marketing and business management.
Demonstrate marketing and management skills including planning and decision-making, organizing, controlling and leading employees.
Explore emerging and innovative business and marketing technologies and techniques to reach your target audience.
Learn the value of written and interpersonal communication, critical thinking and problem-solving, information and financial literacy.
- MAR 2374
- 4 Credits
- MAR 2873
- 4 Credits
- MAR 2011
- 4 Credits
Online Multimedia Marketing
Explores emerging and innovative business and marketing technologies and techniques such as blogs and podcasting. Investigates the newest communication tools and addresses creating and evaluating proposals, media purchasing and online public relations.
Public Relations and Advertising Strategies
Examines the similarities and differences between public relations, advertising and promotional marketing and how to differentiate between a target audience and target market. Also explores marketing interactions with associated stakeholders, the media and financial and industry analysts.
Principles of Marketing
Introduces the marketing concept, integrating seven key marketing perspectives. Topics include consumer buying behavior, business-to-business markets and organizational buying behavior, market research techniques, fundamental pricing concepts, marketing channels and logistics, integrated marketing communications and marketing's role in electronic commerce.
23 Courses to Complete
91 Credit Hours
Entrance requirements at the Rasmussen University School of Business vary depending on the program. We do not require enrolling students to submit standardized test scores; however, every entrant must have at least a high school diploma or the equivalent.
We believe in giving credit where it’s due. You can get an estimate of your transfer credits without an official transcript in one business day (on average). Talk to an admissions advisor today, or explore our Transfer Policy page for our seamless credit policies designed to maximize credits, potentially save money and expedite graduation.
Help Paying for College
Higher education should be a manageable investment. Talk to an admissions advisor and learn how these programs can make it more affordable with self-directed assessments, credit for prior learning, loans and grants, scholarship opportunities, and corporate and military discounts for those who qualify.
- Completion time is dependent on transfer credits accepted and the number of courses completed each term.
- U.S. Bureau of Labor Statistics, Current Population Study. Unemployment rates and earnings by educational attainment, 2019. Accessed by July 15, 2020. Data is for persons age 25 and older who are full-time wage and salary earners. https://www.bls.gov/emp/chart-unemployment-earnings-education.htm