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Marketing

Associate's Degree

Next program start date

November 12, 2020

Finish in as few as

18 months1

Learning includes

  • Online
  • Campus Support and Resources
  • Flex Choice®

Our online Associate's degree in Marketing provides a well-rounded foundation to help prepare you to succeed as in-demand marketing professionals. Our market-relevant curriculum is designed to help you gain job-ready skills that employers seek and understand the dynamic world within the digital economy. If you want to advance even further in your education, our ladder curriculum also helps you smoothly transfer your credits from an Associate’s degree to a Bachelor’s degree online.

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After this credential

What Will I Be Prepared to Do When I’m Done?

Advance Your Education

Whether this is the first step on your path to a marketing career or you're currently working and ready to advance your credentials, we've made it easy. Our Marketing program is designed so credits simply ladder-up, one to the next, Associate's to Bachelor's.

Help Move Your Career Forward

Our Marketing degree graduates feel confident advancing their careers in the fast-paced, ever-growing marketing industry and digital economy thanks to hard work in their in-depth Marketing courses.

Pursue Potential Job Growth

Associate’s degree holders earn an average of $7,300 more annually than those with a high school diploma, according to the Bureau of Labor Statistics (BLS). An online Marketing degree from Rasmussen College can help set you up for success in this growing field.

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Request More Information About Our Marketing Program

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  • Program Details and Applying for Classes 
  • Financial Aid and FAFSA (for those who qualify)
  • Customized Support Services
  • Detailed Program Plan

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Skills

What Skills Will I Gain?

Marketing Fundamentals

Understand fundamental concepts in marketing and business management.

Management Skills

Demonstrate marketing and management skills including planning and decision-making, organizing, controlling and leading employees.

Marketing Technologies

Explore emerging and innovative business and marketing technologies and techniques to reach your target audience.

Communication

Learn the value of written and interpersonal communication, critical thinking and problem-solving, information and financial literacy.

man in business attire working on laptop
Establish your career in marketing thanks to innovative curriculum and practical, hands-on opportunities in your courses.

Sample Courses

What Types of Classes Will I Take?

    Online Multimedia Marketing

    • MAR 2374
    • Online
    • 4 Credits

    Explores emerging and innovative business and marketing technologies and techniques such as blogs and podcasting. Investigates the newest communication tools and addresses creating and evaluating proposals, media purchasing and online public relations.

    Public Relations and Advertising Strategies

    • MAR 2873
    • Online
    • 4 Credits

    Examines the similarities and differences between public relations, advertising and promotional marketing and how to differentiate between a target audience and target market. Also explores marketing interactions with associated stakeholders, the media and financial and industry analysts.

    Principles of Marketing

    • MAR 2011
    • Online
    • 4 Credits

    Introduces the marketing concept, integrating seven key marketing perspectives. Topics include consumer buying behavior, business-to-business markets and organizational buying behavior, market research techniques, fundamental pricing concepts, marketing channels and logistics, integrated marketing communications and marketing's role in electronic commerce.

23 Courses to Complete

91 Credit Hours

Estimate Your Tuition

Estimate Your Tuition

Rasmussen College is committed to making education more affordable for all students. Our tuition estimating tool can help you visualize the cost of your degree and see what savings opportunities are available to help you achieve it.

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Estimate Your Tuition

Enrollment

What Should I Know Before I Enroll?

Entrance Requirements

Entrance requirements at the Rasmussen College School of Business vary depending on the program. We do not require enrolling students to submit standardized test scores; however, every entrant must have at least a high school diploma or the equivalent.

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Transfer Student

We believe in giving credit where it’s due. You can get an estimate of your transfer credits without an official transcript in one business day (on average). Talk to an admissions advisor today or explore our Transfer Policy page for our seamless credit policies designed to maximize credits, potentially save money and expedite graduation.

Visit our Transfer Policy page

Help Paying for College

Higher education should be a manageable investment. Talk to an admissions advisor and learn how these programs can make it more affordable with Flex Choice® learning options, loans and grants, scholarship opportunities and corporate and military discounts.

Learn more about Flex Choice

Class Locations

Where Can I Find Online Marketing Courses Near Me?

At Rasmussen College, we want our courses to be available on your schedule, not the other way around. Select programs are available for enrollment through a specific campus and nationally online, but students complete the courses online and are able to utilize online and on-campus support and resources. See below to find out where you can find an online Marketing program near you.

  • Online
  • Florida
  • Illinois*
  • Kansas
  • Minnesota
  • North Dakota
  • Wisconsin
  1. Completion time is dependent on transfer credits accepted and the number of courses completed each term.
  2. U.S. Bureau of Labor Statistics, Current Population Study. Unemployment rates and earnings by educational attainment, 2019. Accessed by 7/15/2020. Data is for persons age 25 and older full-time wage and salary earners. https://www.bls.gov/emp/chart-unemployment-earnings-education.htm
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