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Marketing

Associate's Degree

Next start date

January 02, 2019

Finish in as few as

18 months1

Learning options

  • Online
  • Campus Support and Resources
  • Flex Choice®

Our Associate's degree in Marketing provides a well-rounded foundation to help prepare you to succeed as in-demand marketing professionals. Our market-relevant curriculum is designed to help you gain job-ready skills that employers seek and understand the dynamic world within the digital economy. If you want to advance even further in your education, our ladder curriculum also helps you smoothly transfer your credits from an Associate’s degree to a Bachelor’s degree.

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  1. Completion time is dependent on transfer credits accepted and the number of courses completed each term.
  2. Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, [career information accessed May 30, 2018] www.bls.gov/ooh/. Employment conditions in your area may vary.

After this credential

What Will I Be Prepared to Do When I’m Done?

Advance Your Education

Whether this is the first step on your path to a marketing career or you're currently working and ready to advance your credentials, we've made it easy. Our Marketing program is designed so credits simply ladder-up, one to the next, Associate's to Bachelor's.

Help Move Your Career Forward

Our Marketing degree graduates feel confident advancing their careers in the fast-paced, ever-growing marketing industry and digital economy thanks to hard work in their in-depth Marketing courses.

Pursue Potential Job Growth

Associate’s degree holders earn an average of $6,240 more annually than those with a high school diploma, according to the Bureau of Labor Statistics (BLS).2 An online Marketing degree from Rasmussen College can help set you up for success in this growing field.

Take the Next Step—Talk to Us!

Request More Information

Request More Information About Our Marketing Program

Fill out the form to receive information about:
  • Program Details and Applying for Classes 
  • Financial Aid and FAFSA
  • Customized Support Services
  • Detailed Program Plan

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By requesting information, I authorize Rasmussen College to contact me by email, phone or text message at the number provided. There is no obligation to enroll.

Skills

What Skills Will I Gain?

Marketing Fundamentals

Understand fundamental concepts in marketing and business management.

Management Skills

Demonstrate marketing and management skills including planning and decision-making, organizing, controlling and leading employees.

Marketing Technologies

Explore emerging and innovative business and marketing technologies and techniques to reach your target audience.

Communication

Learn the value of written and interpersonal communication, critical thinking and problem-solving, information and financial literacy.

Sample Courses

What Types of Classes Will I Take?

    Online Multimedia Marketing

    • MAR 2374
    • Online
    • 4 Credits

    Explores emerging and innovative business and marketing technologies and techniques such as blogs and podcasting. Investigates the newest communication tools and addresses creating and evaluating proposals, media purchasing and online public relations.

    Public Relations and Advertising Strategies

    • MAR 2873
    • Online
    • 4 Credits

    Examines the similarities and differences between public relations, advertising and promotional marketing and how to differentiate between a target audience and target market. Also explores marketing interactions with associated stakeholders, the media and financial and industry analysts.

    Principles of Marketing

    • MAR 2011
    • Online
    • 4 Credits

    Introduces the marketing concept, integrating seven key marketing perspectives. Topics include consumer buying behavior, business-to-business markets and organizational buying behavior, market research techniques, fundamental pricing concepts, marketing channels and logistics, integrated marketing communications and marketing's role in electronic commerce.

23 Courses to Complete

91 Credit Hours

Enrollment

What Should I Know Before I Enroll?

Entrance Requirements

Entrance requirements at the Rasmussen College School of Business vary depending on the program. We do not require enrolling students to submit standardized test scores; however, every entrant must have at least a high school diploma or the equivalent.

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Transfer Student

We believe in giving credit where it’s due. Talk to a program manager today or explore our Transfer Policy page to review our seamless credit policies designed to maximize credits, potentially save money and expedite graduation.

Visit our Transfer Policy page

Help Paying for College

Higher education should be a manageable investment. Talk to a program manager and learn how these programs can make it more affordable with Flex Choice® learning options, loans and grants, scholarship opportunities and corporate and military discounts.

Learn more about Flex Choice

Class Locations

Where Will I Take These Classes?

At Rasmussen College, we want our courses to be available for your schedule; not the other way around. Many of our programs are available on campus or online. Select programs are available for enrollment through a specific campus, but students complete the courses online and are able to utilize online and on-campus support and resources.

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