Marketing

Bachelor's Degree

Next program start date

May 17, 2021

Finish in as few as

18 months1

Learning includes

  • Online
  • Campus Support and Resources
  • Flex Choice®

At Rasmussen University, we understand the changes in the digital economy and infuse digital concepts throughout the curriculum for the world we live in today. Through market-relevant courses, you’ll learn about traditional and online marketing channels, market research, public relations, Search Engine Optimization (SEO) and product management to help you become a successful marketing professional. This online Bachelor's degree in Marketing is available with Flex Choice®, which allows you to combine traditional online coursework, self-directed assessments and competency-based education—the best of all worlds, so you can receive credit for what you already know.

You can choose one of two specializations in the online Bachelor's degree-completion program—Digital Marketing or Sales Management—to enhance your skills in a particular area of interest. The Digital Marketing specialization is great for students passionate about digital advertising, social media and creative content. Specializing in Sales Management will help you develop sales strategies and utilize integrated marketing campaigns.

Plus, with our accelerated Master’s pathway you can take one MBA course as part of your Bachelor’s program—at Bachelor’s tuition rates. That saves time and up to $825 on your MBA.5

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After this credential

What Will I Be Prepared to Do When I’m Done?

Pursue Industry Certification

To enhance your resume even further, coursework in this program provides you with the formal education to be eligible to pursue the American Marketing Association (AMA) Professional Certified Marketing (PCM®) certification. You may also be eligible to sit for the Certified Associate in Project Management® (CAPM®)3 exam and the Project Management Professional® (PMP®)4 certification exam through the Project Management Institute. All of these are highly valued by employers.

Promote Active Marketing

Through versatile digital advertising, knowledgeable content creation and SEO utilization in our Marketing program, you will be able to actively help drive customer engagement and growth.

Pursue Potential Job Growth

According to the Bureau of Labor Statistics (BLS), the projected job growth potential between 2018 and 2028 for marketing managers is 8%.2 An online Marketing degree from Rasmussen University can help set you up for success in this growing field.

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  • Detailed Program Plan

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Skills

What Skills Will I Gain?

Digital Advertising

Digital Marketing Specialization

Use innovative and accurate digital advertising to build a brand image that highlights an organization’s unique strengths and value proposition.

Search Engine Optimization (SEO)

Digital Marketing Specialization

Employ SEO marketing strategies and techniques to effectively advance your business’ marketing initiatives for engagement and conversion.

Build Marketing Campaigns

Sales Management Specialization

Gain a comprehensive understanding of marketing campaign execution, utilizing creative marketing solutions that integrate both traditional and online marketing channels.

Sales-Focused Communications

Sales Management Specialization

Utilize your knowledge of key concepts related to the interpersonal, value-added customer communication process within professional sales, focusing on relationships, products, customers, presentations and ethics.

business woman holding tablet meeting with business man
Turn your passion for marketing into an exciting career with market-relevant curriculum and hands-on experience.

Sample Courses

What Types of Classes Will I Take?

    Advanced Principles of Marketing

    • GEB 4410
    • Online
    • 4 Credits

    Examines developing, designing and implementing marketing programs, processes and activities. Key areas of focus include capturing market insights, brand building strategies, market segmentation and delivering and communicating value.

    Visual Marketing and Social Media

    • Digital Marketing Specialization
    • MAR 4316
    • Online
    • 4 Credits

    Introduces higher levels of social media strategy and execution, including campaign development, incorporating the use of effective visual marketing and addressing crisis communication.

    Sales Promotion, Analytics and Forecasting

    • Sales Management Specialization
    • MAR 4532
    • Online
    • 4 Credits

    Studies short-term tactics to boost sales, increasing demand and visibility through sales promotions and analyzing trends to predict future events. Focuses on creating value for the consumer and supporting organizational goals and objectives.

23 Courses to Complete

90 Credit Hours

Estimate Your Tuition

Estimate Your Tuition

Rasmussen University is committed to making education more affordable for all students. Our tuition estimating tool can help you visualize the cost of your degree and see what savings opportunities are available to help you achieve it.

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Estimate Your Tuition

Enrollment

What Should I Know Before I Enroll?

Entrance Requirements

To be considered for admission, students must hold a conferred Associate’s degree from an accredited institution as recognized by the Department of Education, or students must have successfully completed 60 quarter or 40 semester credits with a grade of C or higher.

Talk to an admissions advisor

Transfer Student

We believe in giving credit where it’s due. You can get an estimate of your transfer credits without an official transcript in one business day (on average). Talk to an admissions advisor today, or explore our Transfer Policy page for our seamless credit policies designed to maximize credits, potentially save money and expedite graduation.

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Help Paying for College

Higher education should be a manageable investment. Talk to an admissions advisor and learn how these programs can make it more affordable with Flex Choice® learning options, loans and grants, scholarship opportunities and corporate and military discounts for those who qualify.

Learn more about Flex Choice

Class Locations

Where Can I Find Online Marketing Courses Near Me?

At Rasmussen University, we want our courses to be available on your schedule, not the other way around. Select programs are available for enrollment through a specific campus and nationally online, but students complete the courses online and are able to utilize online and on-campus support and resources. See below to find out where you can find an online Marketing program near you.

  • Online
  • Florida
  • Illinois*
  • Kansas
  • Minnesota
  • North Dakota
  • Wisconsin
  1. Completion time is dependent on transfer credits accepted and the number of courses completed each term.
  2. Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, [career information accessed May 1, 2020] www.bls.gov/ooh/. Employment conditions in your area may vary.
  3. Certified Associate in Project Management and CAPM are registered trademarks of Project Management Institute, Inc.
  4. Project Management Professional and PMP are registered trademarks of Project Management Institute, Inc.
  5. Time and cost savings depend on the eligible student enrolling and completing both the Bachelor’s and Master’s degree at Rasmussen University through the accelerated Master’s pathway program. Program availability varies by campus and state, please see the Rasmussen University catalog for details.
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