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Marketing

Bachelor's Degree

Next start date

January 02, 2019

Finish in as few as

18 months1

Learning options

  • Online
  • Campus Support and Resources
  • Flex Choice®

At Rasmussen College, we understand the changes in the digital economy and infuse digital concepts throughout the curriculum for the world we live in today. Through market-relevant courses, you’ll learn about traditional and online marketing channels, market research, public relations, Search Engine Optimization (SEO) and product management to help you become a successful marketing professional. This Bachelor's degree in Marketing is available with Flex Choice®, which allows you to combine traditional online coursework, self-directed assessments and competency-based education—the best of all worlds, so you can receive credit for what you already know.

You can choose one of two specializations in the Bachelor's degree-completion program—Digital Marketing or Sales Management—to enhance your skills in a particular area of interest. The Digital Marketing specialization is great for students passionate about digital advertising, social media and creative content. Specializing in Sales Management will help you develop sales strategies and utilize integrated marketing campaigns.

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  1. Completion time is dependent on transfer credits accepted and the number of courses completed each term.
  2. Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, [career information accessed May 30, 2018] www.bls.gov/ooh/. Employment conditions in your area may vary.

After this credential

What Will I Be Prepared to Do When I’m Done?

Pursue Industry Certification

To enhance your resume even further, our Marketing courses prepare you to pursue the American Marketing Association (AMA) Professional Certified Marketing (PCM®) certification, which is highly valued by employers.

Promote Active Marketing

Through versatile digital advertising, knowledgeable content creation and SEO utilization in our Marketing program, you will be able to actively help drive customer engagement and growth.

Pursue Potential Job Growth

According to the Bureau of Labor Statistics (BLS), the projected job growth potential between 2016 and 2026 for marketing managers is 10%.2 An online Marketing degree from Rasmussen College can help set you up for success in this growing field.

Take the Next Step—Talk to Us!

Request More Information

Request More Information About Our Marketing Program

Fill out the form to receive information about:
  • Program Details and Applying for Classes 
  • Financial Aid and FAFSA
  • Customized Support Services
  • Detailed Program Plan

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By requesting information, I authorize Rasmussen College to contact me by email, phone or text message at the number provided. There is no obligation to enroll.

Skills

What Skills Will I Gain?

Digital Advertising

Digital Marketing Specialization

Use innovative and accurate digital advertising to build a brand image that highlights an organization’s unique strengths and value proposition.

Search Engine Optimization (SEO)

Digital Marketing Specialization

Employ SEO marketing strategies and techniques to effectively advance your business’ marketing initiatives for engagement and conversion.

Build Marketing Campaigns

Sales Management Specialization

Gain a comprehensive understanding of marketing campaign execution, utilizing creative marketing solutions that integrate both traditional and online marketing channels.

Sales-Focused Communications

Sales Management Specialization

Utilize your knowledge of key concepts related to the interpersonal, value-added customer communication process within professional sales, focusing on relationships, products, customers, presentations and ethics.

Sample Courses

What Types of Classes Will I Take?

    Advanced Principles of Marketing

    • GEB 4410
    • Online
    • 4 Credits

    Examines developing, designing and implementing marketing programs, processes and activities. Key areas of focus include capturing market insights, brand building strategies, market segmentation and delivering and communicating value.

    Visual Marketing and Social Media

    • Digital Marketing Specialization
    • MAR 4316
    • Online
    • 4 Credits

    Introduces higher levels of social media strategy and execution, including campaign development, incorporating the use of effective visual marketing and addressing crisis communication.

    Sales Promotion, Analytics and Forecasting

    • Sales Management Specialization
    • MAR 4532
    • Online
    • 4 Credits

    Studies short-term tactics to boost sales, increasing demand and visibility through sales promotions and analyzing trends to predict future events. Focuses on creating value for the consumer and supporting organizational goals and objectives.

23 Courses to Complete

90 Credit Hours

Enrollment

What Should I Know Before I Enroll?

Entrance Requirements

To be considered for admission, students must hold a conferred Associate’s degree from an accredited institution as recognized by the Department of Education, or students must have successfully completed 90 quarter or 60 semester credits with a grade of C or higher.

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Transfer Student

We believe in giving credit where it’s due. Talk to a program manager today or explore our Transfer Policy page to review our seamless credit policies designed to maximize credits, potentially save money and expedite graduation.

Visit our Transfer Policy page

Help Paying for College

Higher education should be a manageable investment. Talk to a program manager and learn how these programs can make it more affordable with Flex Choice® learning options, loans and grants, scholarship opportunities and corporate and military discounts.

Learn more about Flex Choice

Class Locations

Where Will I Take These Classes?

At Rasmussen College, we want our courses to be available for your schedule; not the other way around. Many of our programs are available on campus or online. Select programs are available for enrollment through a specific campus, but students complete the courses online and are able to utilize online and on-campus support and resources.

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