What Is a Wellness Coordinator? Exploring This Health-Conscious Role

illustration of a wellness coordinator teaching a room of students representing what is a wellness coordinator

In today’s competitive job market, organizations are always looking for ways to attract and retain employees. In addition to healthcare benefits, paid time off and retirement fund contributions, many companies are adding wellness programs as another offering that prospective employees might find appealing. Wellness programs also can help organizations promote healthy lifestyles, which can save money when it comes to lost work time due to illness and disease.

But these programs don’t run themselves. They often require the oversight of a wellness coordinator, a person with expertise in communicating and managing wellness initiatives so that they’re understandable, accessible and timely. Never heard of a wellness coordinator? That’s not entirely surprising, as this role is relatively new—at least to the corporate world. Read on for a look at this up-and-coming job.

What is a wellness coordinator?

The label “wellness coordinator” may be new, but the job is essentially a type of community health educator—an occupation that’s been a long-standing part in the field of public health. In a nutshell, wellness coordinators are the point person for programs designed to improve health outcomes. They use a combination of public health knowledge and organizational skills to identify needs within a population and develop plans for how to best address them.

What do wellness coordinators do?

While the specifics of this role can vary substantially between employers, generally wellness coordinators manage programs, services and special events for organizations that want to promote better health outcomes. These offerings are usually tailored to the needs of an organization and customized to best fit that population. Wellness coordinators may supervise a range of health initiatives, from seasonal flu vaccine rollouts to onsite fitness classes.

Wellness coordinators often serve as in-house educators on a variety of topics, like nutrition and exercise, and may also run smoking cessation programs, health risk assessment campaigns or first-aid trainings. Of course, they can also turn to external partners and groups to help facilitate these efforts—like partnering with a local healthcare provider when organizing an influenza vaccination drive or arranging for guest presentations by registered dietitians.

Additionally, wellness coordinators are often responsible for measuring and assessing the effectiveness of their programs. That can entail creating surveys for gathering feedback and then using that information to adjust offerings.

As many organizations now offer onsite healthcare and exercise facilities, wellness coordinators may also manage those contracts and relationships as well as promote any of their features and initiatives. Wellness coordinators will also evaluate new services and products that appear on the market to determine if they’re a good fit for their organization’s needs—for example, subscription mindfulness or fitness tracking apps.

Where do wellness coordinators work?

Wellness coordinators work for private companies, government offices, schools, colleges and universities, healthcare organizations and residential care facilities. Any organization that wants to extend opportunities for employees (or residents) to monitor, maintain and enhance their overall health might hire wellness coordinators.

There are also many new wellness-based companies that offer program packages to organizations that don’t have capacity for this role. Some specialize in particular types of programs, like meditation apps, ergonomic workstations and healthy catering options. These organizations may also hire wellness coordinators to manage these accounts.

Beyond working in a corporate office, it’s fairly common to see wellness coordinators working for residential care facilities. While their overall goal of promoting healthy habits and lifestyles will remain, the initiatives are geared toward residents. For example, leading group fitness classes or developing mobility-focused exercise routines for elderly residents.

What does it take to become a wellness coordinator?

There’s no set-in-stone path for becoming a wellness coordinator—in part because the responsibilities associated with this job title can vary substantially from employer to employer. That said, wellness coordinators working in a corporate environment will likely need a strong educational foundation. A Health and Wellness degree can help. With courses covering subjects like Health Education and Training, Healthcare Advocacy, Business Research and Analysis, Healthcare and Aging, and Epidemiology, graduates will have an excellent base to launch a wellness-focused career from.

Ready to do your part?

Wellness is a field that is always going to be relevant as modern healthcare continues to expand its reach and organizations seek out ways to keep their employees as happier and healthier contributors. If this field sounds like a good fit for you, you may want to further explore what other types of jobs are available in this space. Our article “What Can You Do With a Health and Wellness Degree?” lays out some additional appealing options.

About the author

Carrie Mesrobian

Carrie is a freelance copywriter at Collegis Education. She researches and writes articles, on behalf of Rasmussen University, to help empower students to achieve their career dreams through higher education.

Carrie Mesrobian

Related Content

This piece of ad content was created by Rasmussen University to support its educational programs. Rasmussen University may not prepare students for all positions featured within this content. Please visit www.rasmussen.edu/degrees for a list of programs offered. External links provided on rasmussen.edu are for reference only. Rasmussen University does not guarantee, approve, control, or specifically endorse the information or products available on websites linked to, and is not endorsed by website owners, authors and/or organizations referenced. Rasmussen University is accredited by the Higher Learning Commission, an institutional accreditation agency recognized by the U.S. Department of Education.

logo-accreditation-acen logo-accreditation-ccne chart-credential-laddering-associates-bachelors-masters 0 Credits90 Credits180 Credits48 CreditsStart HereHIGH SCHOOL GRADSStart HereTRANSFER STUDENTSStart HereSECOND DEGREE PURSUERSEnd HereASSOCIATE'S DEGREEStart HereMASTER'S DEGREEPURSUERSEnd HereBACHELOR'S DEGREEEnd HereMASTER'S DEGREE chart-credential-laddering-associates-bachelors 0 CreditsStart HereHIGH SCHOOL GRADSStart HereTRANSFER STUDENTS90 CreditsStart HereSECOND DEGREE PURSUERSEnd HereASSOCIATE'S DEGREE180 CreditsEnd HereBACHELOR'S DEGREE chart-credential-laddering-msn chart-credential-laddering-nursing-programs chart-credential-laddering-nursing DNPMSNRN to BSNLPN to RN BridgeAccelerated BSNProfessional Nursing ADNPractical Nursing DiplomaPre-LicensurePost-Licensure icon-colored-outline-bank icon-colored-outline-certificate icon-colored-outline-circle-dollar-sign icon-colored-outline-folder-search icon-colored-outline-hand-heart icon-colored-outline-head-blocks icon-colored-outline-head-cog icon-colored-outline-head-heart icon-colored-outline-health-plus-leaves icon-colored-outline-hospital icon-colored-outline-lifelong-learning icon-colored-outline-light-bulb-analytics icon-colored-outline-location-pin icon-colored-outline-maginify-glass icon-colored-outline-magnifying-glass icon-colored-outline-monitor-healthcare icon-colored-outline-monitor-paper-search icon-colored-outline-nurse-rays icon-colored-outline-padlock-shield icon-colored-outline-person-presenter-screen icon-colored-outline-scales icon-colored-advance icon-colored-arrows-cross-curve icon-colored-briefcase-star icon-colored-build icon-colored-bulb-analytics icon-colored-certificate icon-colored-continual-development icon-colored-duo-chatbox icon-colored-folder-mortarboard icon-colored-forward-ribbon icon-colored-gears-clock icon-colored-globe-pen icon-colored-growth icon-colored-hand-bubble icon-colored-hand-stars icon-colored-hands-gear icon-colored-head-blocks icon-colored-head-cog icon-colored-health-plus-leaves icon-colored-hospital-building icon-colored-laptop-cbe-skyscraper icon-colored-laptop-checkmark icon-colored-laptop-webpage icon-colored-location-map icon-colored-location-pin icon-colored-monitor-paper-scan icon-colored-mortarboard-dollar icon-colored-national icon-colored-people-chat-bubbles icon-colored-person-cheer-star icon-colored-person-laptop-checkboxes icon-colored-person-screen-instructor icon-colored-person-whiteboard icon-colored-phone-chatbox icon-colored-police-light icon-colored-prep icon-colored-presenter icon-colored-regional icon-colored-save-time icon-colored-shirt-hat icon-colored-skyscraper icon-colored-state icon-colored-student-centered icon-colored-support icon-colored-world-experience icon-triangle-arrow-up-plant icon-triangle-calendar-pencil icon-triangle-clock-rotating-arrows icon-triangle-display-gears icon-triangle-hand-right-speech-bubble icon-triangle-laptop-coding-brackets icon-triangle-mortarboard icon-triangle-paper-ribbon icon-triangle-person-cheer-star icon-triangle-person-juggle icon-triangle-triple-people-chat-bubble icon-arrow icon-bank icon-camera icon-filter icon-general-chart icon-general-connect icon-general-degree icon-general-discuss icon-general-email icon-general-find icon-general-hat icon-general-heart icon-general-laptop-building icon-general-laptop icon-general-leader icon-general-map icon-general-money icon-general-paperwork icon-general-people icon-general-phone icon-general-speak-out icon-head-heart icon-info-circle icon-mail-forward icon-mglass icon-play-solid icon-quote-mark-left icon-quote-mark-right icon-scales icon-share-square-o icon-simple-chat icon-simple-desktop icon-simple-find icon-simple-hamburger icon-simple-phone icon-spinner icon-tag icon-testimonial-quotes icon-util-checkbox-white icon-util-checkbox icon-util-checked-white icon-util-checked icon-util-chevron-down icon-util-chevron-left icon-util-chevron-right icon-util-chevron-up icon-util-circle-arrow-down icon-util-circle-dot icon-util-language-switch icon-util-loading icon-util-open-window-button icon-util-open-window-link icon-util-pdf-button icon-util-pdf-link icon-util-refresh icon-util-x rebrand-arrows icon-modality-campus icon-modality-field icon-modality-online icon-modality-residential icon-social-facebook-square-colored icon-social-facebook-square icon-social-facebook icon-social-google-plus-square icon-social-google-plus icon-social-instagram icon-social-linkedin-square-colored icon-social-linkedin-square icon-social-linkedin icon-social-pinterest-p icon-social-twitter-square icon-social-twitter icon-social-youtube-play-colored icon-social-youtube-play ras-logo-flame ras-logo-horizontal ras-logo-stacked