Marketing for Introverts: Do You Really Need to Be Social to Succeed?
By Ashley Brooks on 08/19/2019
A career in marketing sounds appealing. You envision a glamorous scene like the days of Mad Men, with creative men and women working together to create marketing campaigns that transform their clients’ businesses. It’s fun to daydream about yourself succeeding in this career, but you aren’t sure whether your quiet personality fits in the seemingly loud world of marketing.
The idea that marketing careers are only for outgoing extroverts is driven by misunderstandings about both introversion and marketing. Introverts aren’t afraid of people; they just need time alone to recharge. You might be an introvert if you prefer meaningful, one-on-one relationships over making small talk with a new acquaintance and if you do your best work when you have time to think on your own.
Marketing careers don’t require you to be an energetic, smooth-talking salesperson. There are plenty of careers in marketing for introverts—from the creative to the deeply analytical. Join us as we explore the many ways introverts can succeed in this field, including the marketing roles that are perfect for introverts.
The advantages of introverts in marketing
Marketing isn’t about pushy sales tactics and cold calls that would have most introverts running for the hills. In today’s world of digital marketing, much of this career involves working independently behind a screen. Many introverts have found success in marketing because of their quieter personality type, not in spite of it.
Introverts have their own unique strengths that can be an advantage in marketing. “I focus on connecting with people one-on-one,” says Stacy Caprio, founder of Accelerated Growth Marketing. “I’ve found my introversion and ability to make deeper connections to be more valuable in getting jobs and retaining clients than if I were naturally an extrovert.”
Focusing on your strengths as an introvert can help you make your way in the marketing world. “Introverts play a vital role in the marketing process because not every consumer responds well to an in-your-face sales pitch or aggressive banner ads,” says Courtenay Stevens, writer for Business.org. “Introverts provide a unique perspective that helps marketing teams hone their campaigns to be accessible for everyone.”
Marketing roles that are ideal for introverts
Many job titles in today’s digital marketing space are a great fit for introverts. These are just some of the marketing roles that introverts might be a natural fit for.
What they do: Content marketers create blog posts, infographics, podcasts and videos to raise awareness of their brand and connect with potential customers.
Why it’s a good fit for introverts: Content marketers spend much of their time working independently to create on-brand content that fits their company’s marketing strategy. Introverts will be able to put their creative side to work as they develop content that connects with others.
Market research analyst
What they do: Market research analysts uncover information about a company’s target customers and their products. This includes asking probing questions to determine which products, services and features they’d need and how much they’re willing to pay for them.
Why it’s a good fit for introverts: Market research analysts work behind the scenes, diving into data collected from surveys and sales to create an accurate customer profile. Like the job title suggests, these marketers spend more time analyzing data and numbers than working with people.
What they do: Search engine optimization (SEO) specialists make sure that websites, blog posts and other content appear as high as possible in a user’s search results on websites like Google and Bing.
Why it’s a good fit for introverts: SEO specialists must keep a close eye on analytics so they can tweak their strategy according to what works and what doesn’t. Detail-oriented introverts who enjoy working on their own to solve a problem could find just what they’re looking for in this marketing career.
Social media manager
What they do: These digital marketers manage a brand’s social media platforms, sharing company news, writing and planning engaging posts and interacting with followers online.
Why it’s a good fit for introverts: Introverted social media managers are able to engage with customers from behind the screen, where they can use their relationship-building skills to develop connections without feeling as drained as they would from in-person conversations.
Advice for introverts in marketing
Introversion is part of your personality, not a weakness to overcome. Learning how to work with your personality instead of against it can help you find your place in the marketing field.
Choosing the right role in the right workplace can make all the difference in finding the marketing career for you. Caprio recommends searching for jobs driven by analytics or creativity rather than those that are all about directly communicating with others. “I’d also recommend looking for a marketing job at a single company as opposed to an agency role where client interaction will play a bigger part in your day-to-day job.”
No matter which job you choose, introverts in any career can expect to have some interaction with others. Knowing which situations make you uncomfortable can help you be prepared so you’re never caught off guard.
“My number-one piece of advice would be to know your triggers,” Stevens says. For example, she asks for discussion topics before meetings so she doesn’t have to think on the spot in front of a group. “Thinking about the topic in advance helps me think of thoughtful, well-reasoned points, which makes it easier to speak up in a public setting.”
Is the marketing field a better fit than you thought?
As you can see, a career in marketing for introverts isn’t exactly out of the question. There are several roles suited for introverts—and often the personality traits that come with it can be an asset! If you had mentally written off the marketing field up until this point, you may have been overlooking a world of opportunity. Learn more about the important traits that lend themselves to this field in our article “6 Signs You Might Be Destined to Work in Marketing.”