Marketing for Introverts: Do You Really Need to Be Social to Succeed?

spotlight on woman working in cubicle 

A career in marketing sounds appealing. You envision a glamorous scene like the days of Mad Men, with creative men and women working together to create marketing campaigns that transform their clients’ businesses. It’s fun to daydream about yourself succeeding in this career, but you aren’t sure whether your quiet personality fits in the seemingly loud world of marketing.

The idea that marketing careers are only for outgoing extroverts is driven by misunderstandings about both introversion and marketing. Introverts aren’t afraid of people; they just need time alone to recharge. You might be an introvert if you prefer meaningful, one-on-one relationships over making small talk with a new acquaintance and if you do your best work when you have time to think on your own.

Marketing careers don’t require you to be an energetic, smooth-talking salesperson. There are plenty of careers in marketing for introverts. Join us as we explore the many ways introverts can succeed in this field, including the marketing roles that are perfect for introverts.

The advantages of introverts in marketing

Marketing isn’t about pushy sales tactics and cold calls that would have most introverts running for the hills. In today’s world of digital marketing, much of this career involves working independently behind a screen. Many introverts have found success in marketing because of their quieter personality type, not in spite of it.

Introverts have their own unique strengths that can be an advantage in marketing. “I focus on connecting with people one-on-one,” says Stacy Caprio, founder of Accelerated Growth Marketing. “I’ve found my introversion and ability to make deeper connections to be more valuable in getting jobs and retaining clients than if I were naturally an extrovert.”

Focusing on your strengths as an introvert can help you make your way in the marketing world. “Introverts play a vital role in the marketing process because not every consumer responds well to an in-your-face sales pitch or aggressive banner ads,” says Courtenay Stevens, writer for Business.org. “Introverts provide a unique perspective that helps marketing teams hone their campaigns to be accessible for everyone.”

Marketing roles that are ideal for introverts

Many job titles in today’s digital marketing space are a great fit for introverts. These are just some of the marketing roles that introverts might be a natural fit for.

Content marketer

What they do: Content marketers create blog posts, infographics, podcasts and videos to raise awareness of their brand and connect with potential customers.

Why it’s a good fit for introverts: Content marketers spend much of their time working independently to create on-brand content that fits their company’s marketing strategy. Introverts will be able to put their creative side to work as they develop content that connects with others.

Market research analyst

What they do: Market research analysts uncover information about a company’s target customers and their products. This includes asking probing questions to determine which products, services and features they’d need and how much they’re willing to pay for them.

Why it’s a good fit for introverts: Market research analysts work behind the scenes, diving into data collected from surveys and sales to create an accurate customer profile. Like the job title suggests, these marketers spend more time analyzing data and numbers than working with people.

SEO specialist

What they do: Search engine optimization (SEO) specialists make sure that websites, blog posts and other content appear as high as possible in a user’s search results on websites like Google and Bing.

Why it’s a good fit for introverts: SEO specialists must keep a close eye on analytics so they can tweak their strategy according to what works and what doesn’t. Detail-oriented introverts who enjoy working on their own to solve a problem could find just what they’re looking for in this marketing career.

Social media manager

What they do: These digital marketers manage a brand’s social media platforms, sharing company news, writing and planning engaging posts and interacting with followers online.

Why it’s a good fit for introverts: Introverted social media managers are able to engage with customers from behind the screen, where they can use their relationship-building skills to develop connections without feeling as drained as they would from in-person conversations.

Advice for introverts in marketing

Introversion is part of your personality, not a weakness to overcome. Learning how to work with your personality instead of against it can help you find your place in the marketing field.

Choosing the right role in the right workplace can make all the difference in finding the marketing career for you. Caprio recommends searching for jobs driven by analytics or creativity rather than those that are all about directly communicating with others. “I’d also recommend looking for a marketing job at a single company as opposed to an agency role where client interaction will play a bigger part in your day-to-day job.”

No matter which job you choose, introverts in any career can expect to have some interaction with others. Knowing which situations make you uncomfortable can help you be prepared so you’re never caught off guard.

“My number-one piece of advice would be to know your triggers,” Stevens says. For example, she asks for discussion topics before meetings so she doesn’t have to think on the spot in front of a group. “Thinking about the topic in advance helps me think of thoughtful, well-reasoned points, which makes it easier to speak up in a public setting.”

Is the marketing field a better fit than you thought?

As you can see, a career in marketing for introverts isn’t exactly out of the question. There are several roles suited for introverts—and often the personality traits that come with it can be an asset! If you had mentally written off the marketing field up until this point, you may have been overlooking a world of opportunity. Learn more about the important traits that lend themselves to this field in our article “6 Signs You Might Be Destined to Work in Marketing.”

Ashley Brooks

Ashley is a freelance writer for Collegis education who writes student-focused articles on behalf of Rasmussen College. She believes in the power of words and knowledge and enjoys using both to encourage others on their learning journeys

female writer

Posted in Marketing


Related Content

This piece of ad content was created by Rasmussen College to support its educational programs. Rasmussen College may not prepare students for all positions featured within this content. Please visit www.rasmussen.edu/degrees for a list of programs offered. External links provided on rasmussen.edu are for reference only. Rasmussen College does not guarantee, approve, control, or specifically endorse the information or products available on websites linked to, and is not endorsed by website owners, authors and/or organizations referenced. Rasmussen College is a regionally accredited private college.

Add your comment

*

Please enter your name.

*

Please enter your email.

*

Please enter your comment.

Comments

Take the Next Step—Talk to Us!

There are some errors in the form. Please correct the errors and submit again.

Request More Information

Talk with a program manager today.

Fill out the form to receive information about:
  • Program Details and Applying for Classes 
  • Financial Aid and FAFSA (for those who qualify)
  • Customized Support Services
  • Detailed Program Plan

Step 1 of 3

What's Your Name?

Please enter your first name.

Please enter your last name.

Step 2 of 3

Contact Information

Please enter your email address.

Please enter your phone number.

Please enter your five digit zip code.

Step 3 of 3

Program Preferences

Please choose a school of study.

Please choose a program.

Please choose a degree.

The program you have selected is not available in your area. Please select another program of interest.

By requesting information, I authorize Rasmussen College to contact me by email, phone or text message at the number provided. There is no obligation to enroll.

icon-colored-advance icon-colored-build icon-colored-certificate icon-colored-continual-developement icon-colored-growth icon-colored-national icon-colored-prep icon-colored-regional icon-colored-state icon-colored-student-centered icon-colored-support icon-colored-world-experience icon-general-connect icon-general-degree icon-general-discuss icon-general-email icon-general-find icon-general-laptop icon-general-leader icon-general-map icon-general-paperwork icon-general-phone icon-general-speak-out icon-camera icon-filter icon-info-circle icon-mail-forward icon-play-solid icon-quote-mark-left icon-quote-mark-right icon-share-square-o icon-spinner icon-tag logo-accreditation-acen logo-accreditation-ccne ras-logo-flame ras-logo-horizontal ras-logo-stacked icon-simple-chat icon-simple-desktop icon-simple-find icon-simple-hamburger icon-simple-phone icon-testimonial-quotes icon-social-facebook-square-colored icon-social-facebook-square icon-social-facebook icon-social-google-plus-square icon-social-google-plus icon-social-instagram icon-social-linkedin-square-colored icon-social-linkedin-square icon-social-linkedin icon-social-pinterest-p icon-social-twitter-square icon-social-twitter icon-social-youtube-play-colored icon-social-youtube-play icon-util-checkbox-white icon-util-checkbox icon-util-checked-white icon-util-checked icon-util-chevron-down icon-util-chevron-left icon-util-chevron-right icon-util-chevron-up icon-util-loading icon-util-open-window-button icon-util-open-window-link icon-util-pdf-button icon-util-pdf-link icon-util-refresh icon-util-x