12 Digital Marketing Blogs to Help You Keep a Pulse on the Industry
By Anna Heinrich on 04/01/2019
Digital marketing is always evolving, and you can never stop learning from leaders in the field. Whether you’re teaching yourself tools of the trade or you’re a seasoned pro looking to grow in your career, digital marketing blogs can help you stay on top of your game.
We understand that it’s hard carving out time to find the latest news and resources though. Between work, your family and other life responsibilities, your free time is limited. That’s where we come in—we’ve combed through the internet to find you a sampling of the best digital marketing blogs out there.
Ready to start learning? Check out these 12 blogs to learn more about the latest marketing news, techniques, case studies and more.
General digital marketing blogs
HubSpot has found success selling software tools and services used to support inbound marketing and sales—but their blog isn’t focused on just their offerings. They’ve carved out a name for themselves in the world of inbound marketing—which is the use of internet-created content to draw in customers—and have developed a long-running blog to share some of their tips and tricks. Their blog covers a variety of business subsets, from marketing to sales to service. This is a must-read for anyone interested in general marketing and overall industry trends.
Unbounce’s focus is on paid digital advertising. They offer software to help create landing pages, pop-ups and sticky bars to bring in the most conversions on a site. This being said, their blog focuses mostly on how to leverage and optimize your creative and paid media. For current marketing professionals, this blog offers the latest strategies and inspiration to help you take your company (and your career) to the next level.
3. Neil Patel
Neil Patel has over a decade of experience working in digital marketing and has been called one of the top 10 marketers by Forbes. His website contains SEO tools and training resources to help you dive into the field. While the site leans heavy on SEO information, the blog contains articles on content marketing, email marketing, social media, conversion rate optimization and more.
For those looking to keep up-to-date on the latest social media news, Social Media Today offers a comprehensive look at what’s trending in social media and social marketing. The authors focus mostly on the biggest social media platforms—Facebook, Instagram, LinkedIn, Snapchat and Twitter—but cover overarching trends and best practices.
Search Engine Optimization (SEO) blogs
One of the best resources for anyone in the digital marketing field, Moz serves as a go-to SEO resource. While Moz offers SEO tools and products for sale, their blog is free to read and hosts a variety of guest authors and experts. They cover topics ranging from content strategy, Google AdWords, keyword research, URL structure and more. Be sure to check out their weekly Whiteboard Fridays—video presentations of experts digging into some of the biggest topics in SEO.
Per their name, the Content Marketing Institute’s blog focuses mostly on content marketing. Articles focus not only on content marketing trends and strategies, but also on how to build your career as a content marketer. If you have an interest in SEO, strategy and social media, this blog is worth exploring.
Search Engine Land boasts a massive number of articles centering around SEO, all broken down into categories such as mobile, local, retail, Google, Bing and social to help you hone your focus. Most of the articles feature new trends or innovations in the world of SEO, making this a great blog for anyone trying to stay at the forefront of digital marketing.
Receive tips, news and information on all things search engine-related. Search Engine Watch is a great resource for everyone from the beginner blogger to the marketing maven. Articles are broken down into categories such as industry, SEO, PPC, analytics, social, local, mobile, video, content and development. They also host the latest reports conducted by outside organizations for digital marketers.
Email marketing blogs
As one of the biggest and most commonly used email services, Mailchimp is an expert in the field of email marketing. They don’t have a specific blog on their site; instead, they offer a resources section full of content. This content is broken down into useful categories—from “What we’ve learned from data” to “More ways to step up your marketing.” For beginners, they offer a robust section of guides and tutorials.
Vero helps other companies improve their email marketing through data collection, modeling, automation and deployment. Their blog focuses on how best to improve your emails and email strategy. While some of the article topics will appeal to anyone, many are for those already using Vero or who are looking for ways to build upon their current email marketing strategy.
Boasting more than 350,000 customers in 183 countries, GetResponse is an email marketing platform aimed at helping organizations improve their strategy and growth. Their site features a host of resources for new or current email marketers. The blog in particular offers advice on marketing, automation, platform and productivity. Customer or not, these articles are handy for anyone interested in email marketing.
If you have the strategy and know-how of email deployment nailed down but struggle with your email content, Really Good Emails has your back. Not so much a content blog but more of a gallery, this site features thousands of successful emails for you to view and be inspired by. With a breakdown by industry, season, behavior and tactic, you’re sure to find ideas and inspiration at every corner.
Get your bookmarks ready
In an industry that’s as quick-changing as digital marketing, it’s important to stay as up-to-date as possible. You don’t need to read through all of these blogs to become a marketing expert, but having a few in your back pocket can help you hone your skills and stay competitive.
If you’re beginning your marketing career and still uncertain of the direction you want to pursue, check out our article “8 Types of Marketing Specializations: The Practical Guide You’ve Been Seeking.”