Data Analytics Examples: 9 Ways Businesses Are Channeling the Power of Data

data analytics professionals working on tablets and computers with an upward arrow in the background


From the outside looking in, technology careers can almost seem like mystical jobs, where every employee is working on an innovative project that will profoundly shape our future. While this can sometimes be the case, it’s important to remember that many technology careers also have practical applications for life and work today.

The field of data analytics is changing business best practices in industries from manufacturing to marketing. “Data analytics technologies and techniques are widely used in commercial industries to enable organizations to make more informed business decisions,” says Pushpraj Kumar, business analyst at iFour Technolab.

You know this tech career is important, but you’re still not clear on exactly how data analytics shapes the decisions organizations make on a daily basis. We spoke with experts to bring you nine data analytics examples in a variety of industries. Prepare to be surprised as you see how far-reaching a career in data analytics can be!

What is data analytics?

Before we talk about how data analytics is being used, you need to understand what it is. Data analytics may seem complicated, but the idea behind it is actually quite simple: It’s the process of sorting through raw data to find meaningful patterns. Data analytics is a powerful decision-making tool that allows business leaders to have all the information they need to move their organization in the right direction.

“There are oceans of useless raw data around us, and it is data analytics that closes the gap by making this data useful,” says Kirill Rebrov, cofounder of Demografy. Data analysts use a variety of tools and technologies to gather all sorts of data, like statistics about how much time users spend on a website, demographic information about customers or traffic patterns in a city.

Kumar shares that there are four main types of data analysis:

  • Descriptive analytics reveal what happened in the past
  • Diagnostic analytics answer why something happened
  • Predictive analytics tell what will probably happen in the future
  • Prescriptive analytics show what actions should be taken to make progress or avoid problems in the future

Once that data has been gathered and organized, it’s up to data analysts to interpret it according to the four types of data analytics. “Data can tell many different stories. The analysis lens you use will determine the outcome,” says Ryan Prestel, cofounder and CEO of JadeTrack.

9 Exciting examples of data analytics driving change

Businesses in every type of industry can harness the power of data analytics. “There are entire industries most people never think about for a career that leverage analytics skills,” says Jen Hood, analytics coach at The Career Force. These are just some of the ways business across various industries are putting data to work.

1. Increasing the quality of medical care

Healthcare facilities across the nation are making use of data analytics to provide higher-quality care and improve patient outcomes. One organization “analyzed data to predict negative health events that seniors could experience from home care,” Kumar says. Thanks to their data analysis, they were able to significantly reduce the number of patient hospitalizations and ER visits.

That’s just one example. With the implementation of electronic health records systems and an increasingly digitized healthcare system overall, there are worlds of opportunity for data-based innovations and advancements within the medical field.

2. Fighting climate change in local communities

Many local governments are dedicated to fighting the effects of climate change by creating a more sustainable community. It’s a goal they couldn’t achieve without help from data analytics. “By providing transparency to city-wide sustainability analytics, such as water use, energy use, waste and recycling and emissions, the entire community can do its part to improve energy efficiency and accelerate climate action efforts,” Prestel says.

3. Revealing trends for research institutions

Organizations that conduct research using polls or surveys rely on strong data analytics to find patterns in their results. “Data analytics is vital in analyzing surveys, polls, public opinion, etc. For example, it helps segment audiences by different demographic groups and analyze attitudes and trends in each of them, producing more specific, accurate and actionable snapshots of public opinion,” Rebrov says.

4. Stopping hackers in their tracks

Cyber security is increasingly important in our digital world. Data analytics—sometimes called security analytics in this field—helps these professionals protect businesses and individuals from hackers. “Data sets are gathered and analyzed in order to create improved detection of threats and create a proactive way of dealing with those threats,” says Will Ellis, founder of Privacy Australia and IT security consultant.

5. Serving customers with useful products

Companies that create and sell products drill into their data to learn more about what their customers are looking for. Data analytics gives product developers insights into things like customers’ budgets and the features they want to see before making a purchase. The work of data analysts influences everything from the design of next year’s trendiest baby stroller to the features of a new luxury sedan.

6. Driving marketing campaigns for businesses

Marketing and data analytics often go hand in hand. Marketing teams refer to data analytics on a regular basis so they can gauge the success of their campaigns and make changes if necessary. “Data analytics is used by marketing teams to run targeted marketing campaigns by segmenting audiences since segmented campaigns produce higher return on investment,” Rebrov says.

7. Promoting smart energy usage for utility companies

Many people don’t think much about their household’s energy usage, but utility companies are taking advantage of data analytics to change that. “For example, energy companies are offering customers up to one-minute real-time energy data,” Prestel says. “With the ability to track performance, customers easily understand and manage their energy demand to save time and money.”

8. Improving the insurance industry

Insurance companies have always relied heavily on data to make business decisions that serve customers well. Now technology advancements in data analytics are taking the industry even further.

“Data is already being used to help insurers set fairer and more accurate policy premiums, identify fraudulent claims and improve their marketing efforts,” Kumar says. He adds that some companies take this further by offering programs like good-driver discounts that allow them to monitor their driving habits and use the data to reduce pricing.

9. Creating manufacturer warranties that make sense

Cars, computers and everything in between come with free or paid warranties. Many people don’t realize that manufacturing companies need to carefully analyze the data about their products to offer these warranties. “Most larger manufacturers have warranty departments which rely on analysts to predict what expenses are going to be,” Hood says.

Dig into the data

These data analytics examples have shown you how much of an impact this tech career can have on all types of organizations. You’re intrigued by the possibilities of working in data analytics, but you still need to learn more about daily work in this career.

Dig into even more data about this job title with our article, “What Does a Data Analyst Do? Exploring the Day-to-Day of This Tech Career.”

About the author

Ashley Brooks

Ashley is a freelance writer for Collegis education who writes student-focused articles on behalf of Rasmussen University. She believes in the power of words and knowledge and enjoys using both to encourage others on their learning journeys

female writer

Related Content

Related Content

This piece of ad content was created by Rasmussen University to support its educational programs. Rasmussen University may not prepare students for all positions featured within this content. Please visit for a list of programs offered. External links provided on are for reference only. Rasmussen University does not guarantee, approve, control, or specifically endorse the information or products available on websites linked to, and is not endorsed by website owners, authors and/or organizations referenced. Rasmussen University is accredited by the Higher Learning Commission, an institutional accreditation agency recognized by the U.S. Department of Education.

logo-accreditation-acen logo-accreditation-ccne chart-credential-laddering-associates-bachelors-masters 0 Credits 90 Credits 180 Credits 48 Credits Start Here HIGH SCHOOL GRADS Start Here TRANSFER STUDENTS Start Here SECOND DEGREE PURSUERS End Here ASSOCIATE'S DEGREE Start Here MASTER'S DEGREE PURSUERS End Here BACHELOR'S DEGREE End Here MASTER'S DEGREE chart-credential-laddering-associates-bachelors 0 Credits Start Here HIGH SCHOOL GRADS Start Here TRANSFER STUDENTS 90 Credits Start Here SECOND DEGREE PURSUERS End Here ASSOCIATE'S DEGREE 180 Credits End Here BACHELOR'S DEGREE chart-credential-laddering-msn chart-credential-laddering-nursing-programs chart-credential-laddering-post-grad-np chart-credential-laddering-nursing DNP MSN RN to BSN LPN to RN Bridge Accelerated BSN Professional Nursing ADN Practical Nursing Diploma Pre-Licensure Post-Licensure icon-colored-outline-bank icon-colored-outline-certificate icon-colored-outline-circle-dollar-sign icon-colored-outline-folder-search icon-colored-outline-hand-heart icon-colored-outline-head-blocks icon-colored-outline-head-cog icon-colored-outline-head-heart icon-colored-outline-health-plus-leaves icon-colored-outline-hospital icon-colored-outline-lifelong-learning icon-colored-outline-light-bulb-analytics icon-colored-outline-location-pin icon-colored-outline-magnifying-glass icon-colored-outline-monitor-healthcare icon-colored-outline-monitor-paper-search icon-colored-outline-nurse-rays icon-colored-outline-padlock-shield icon-colored-outline-person-presenter-screen icon-colored-outline-scales ras-logo-flame ras-logo-horizontal ras-logo-stacked icon-colored-advance icon-colored-arrows-cross-curve icon-colored-briefcase-star icon-colored-build icon-colored-bulb-analytics icon-colored-certificate icon-colored-continual-development icon-colored-duo-chatbox icon-colored-folder-mortarboard icon-colored-forward-ribbon icon-colored-gears-clock icon-colored-globe-pen icon-colored-growth icon-colored-hand-bubble icon-colored-hand-stars icon-colored-hands-gear icon-colored-head-blocks icon-colored-head-cog icon-colored-health-plus-leaves icon-colored-hospital-building icon-colored-laptop-cbe-skyscraper icon-colored-laptop-checkmark icon-colored-laptop-webpage icon-colored-location-map icon-colored-location-pin icon-colored-monitor-paper-scan icon-colored-mortarboard-dollar icon-colored-national icon-colored-people-chat-bubbles icon-colored-person-cheer-star icon-colored-person-laptop-checkboxes icon-colored-person-screen-instructor icon-colored-person-whiteboard icon-colored-phone-chatbox icon-colored-police-light icon-colored-prep icon-colored-presenter icon-colored-regional icon-colored-save-time icon-colored-shirt-hat icon-colored-skyscraper icon-colored-state icon-colored-student-centered icon-colored-support icon-colored-world-experience icon-triangle-arrow-up-plant icon-triangle-calendar-pencil icon-triangle-clock-rotating-arrows icon-triangle-display-gears icon-triangle-hand-right-speech-bubble icon-triangle-laptop-coding-brackets icon-triangle-mortarboard icon-triangle-paper-ribbon icon-triangle-person-cheer-star icon-triangle-person-juggle icon-triangle-triple-people-chat-bubble icon-modality-campus icon-modality-field icon-modality-online icon-modality-residential icon-arrow icon-bank icon-camera icon-filter icon-general-chart icon-general-connect icon-general-degree icon-general-discuss icon-general-email icon-general-find icon-general-hat icon-general-heart icon-general-laptop-building icon-general-laptop icon-general-leader icon-general-map icon-general-money icon-general-paperwork icon-general-people icon-general-phone icon-general-speak-out icon-head-heart icon-info-circle icon-mail-forward icon-mglass icon-play-solid icon-quote-mark-left icon-quote-mark-right icon-scales icon-share-square-o icon-simple-chat icon-simple-desktop icon-simple-find icon-simple-hamburger icon-simple-phone icon-spinner icon-tag icon-testimonial-quotes icon-util-checkbox-white icon-util-checkbox icon-util-checked-white icon-util-checked icon-util-chevron-down icon-util-chevron-left icon-util-chevron-right icon-util-chevron-up icon-util-circle-arrow-down icon-util-circle-dot icon-util-language-switch icon-util-loading icon-util-open-window-link icon-util-pdf-link icon-util-refresh icon-util-x rebrand-arrows icon-social-facebook-colored icon-social-facebook-square-colored icon-social-facebook-square icon-social-facebook icon-social-google-plus-square icon-social-google-plus icon-social-instagram-colored icon-social-instagram icon-social-linkedin-square-colored icon-social-linkedin-square icon-social-linkedin icon-social-pinterest-p-colored icon-social-pinterest-p icon-social-twitter-colored icon-social-twitter-square icon-social-twitter icon-social-youtube-play-colored icon-social-youtube-play graduate-cap-star-coin hand-coin hand-heart nurse-stethoscope-rays card-send-smile person-yoga-pose suitcase-star