In marketing, trends change fast. Between lunch and the end of the workday, hashtags have surged then disappeared, posts have gone viral and businesses all over the world have scrambled to get on top of various media waves. Even if your particular branch of business is a bit slower-paced, knowledge is marketing power.
Enter the podcast–the perfect format for staying up-to-date on the marketing world. If you don’t have the time to scroll through articles or blogs every day, just turn to one of these while taking your lunch break or commuting to work. Podcasts are the ideal format for things happening now in the world of marketing, business and everything that impacts those spheres.
Some marketing podcasts are more formal, while others might just be two thought leaders talking from the comfort of a living room. There are so many great marketing podcasts out there, so you’ll have no trouble finding a handful that suits your style, challenges your thinking and maybe even makes you laugh. Check out this list of some of the hottest marketing podcasts and get better connected to the marketing world.
16 Marketing podcasts worth checking out
1. Six Pixels of Separation
With hundreds of episodes recorded, this weekly podcast is a practical library of marketing knowledge. Hosted by marketing expert and digital visionary, Mitch Joel, the episodes focus on “digital marketing and media hacking insights.” Recent topics include precise sales pitch wording, the use of humor in marketing, the impact of audio on branding efforts and more. These episodes run about an hour in length, so if you face a particularly long commute, Six Pixels of Separation could be the perfect fit.
2. Noah Kagan Presents
A bit wider in its range of topics, this podcast is about “strategies to start and grow your business, improve your productivity, and live a happier and more successful life.” Host Noah Kagan interviews many big names in many different industries about their tips and keys to success. These lively episodes are far from sounding like a lecture and often feature colorful language.
The run-time of each episode is on the shorter side, averaging 20–30 minutes. And the episodes are specifically titled, making it easy for listeners to choose topics they are most interested in. Examples of some recent episodes are: “How to Have More Engaging Conversations,” and “How YouTube’s Top Earners Promote Their Content and Grow Their Audience.”
3. Perpetual Traffic
Perpetual Traffic is all about utilizing paid-traffic channels to the best of your ability. It describes itself as “actionable advice for generating more leads and sales for your business through channels like Facebook advertising.” Many of the episodes also break down how highly successful businesses or campaigns achieved their results. If you want to keep tabs on the best way to utilize paid traffic at this moment, this is the podcast for you.
4. Building a StoryBrand with Donald Miller
This podcast features expert insight with a holistic approach to building your brand. Miller’s successful model is based on the concept that the best brands tell a story. “Don has studied story for decades and, as such, is versatile in a language human beings have been speaking for centuries,” the StoryBrand website writes. The podcast is an easy way to enhance the way you approach your branding and communicate a narrative in your marketing.
5. The Influencer Podcast
If you are curious about influencer marketing (or don’t know much about it), you’ll want to dig into The Influencer Podcast. Marketing strategist and New York Times bestselling publicist and influencer, Julie Solomon, hosts these episodes dedicated to trends, success stories and how-tos in influencer marketing. For insight into building an industry-leading influence, give this podcast a try.
6. The B2B Revenue Leadership Show
If you work in the business to business (B2B) space, The B2B Revenue Leadership Show is a must listen. They focus specifically on marketing tactics and strategies that are tailored for a business audience, discussing cutting-edge ideas to drive revenue. Recent topics include: “How to go from Start-up to Hyper-growth,” “How Influence Works in the Real World” and “Making Sense out of Your CRM Data.”
7. Social Media Marketing with Michael Stelzner
This podcast by the Social Media Examiner is all about marketing and business tactics related to, you guessed it—social media. The episodes typically run from 30 to 45 minutes and feature interviews with experts, success stories and social media strategists. This podcast is one of the most popular business and marketing podcasts on iTunes.
8. Growth Everywhere
Growth Everywhere is an interview series with entrepreneurs and marketers. The pared-down format of each episode keeps the content of each interview as the focal point. The cast of interviewed experts offers a wide range of ideas and advice. This one is perfect for marketers working in small businesses, startups or other entrepreneurial ventures.
9. The Marketing Book Podcast
If you wish you could take more time to read marketing books, give this podcast a try. It features an interview every week with best-selling authors in sales and marketing. You’ll get some of the great ideas and themes from their books, as well as relevant conversation from their expertise. And if you do find time to do some follow-up reading, you’ll have a few ideas on which books you are most interested in.
10. I Love Marketing
I Love Marketing describes itself as useful for “entrepreneurs, small business owners or even startups that want inspiration and actionable marketing strategies.” Every Monday, this weekly podcast is poised to be a great start to your workweek and inspire some good ideas for lead generation, lead conversion, getting referrals, email marketing and more. With over 200 episodes and counting, this established podcast offers an education in the marketing mindset along with recent trends.
11. Growth Mapping Podcast
The Growth Mapping Podcast is dedicated to growth strategies in marketing. Hosted by two professionals with their own competing agencies in the field, these episodes deliver practical—and sometimes pretty granular—ways to get your business growing. In short, easily digestible bites, this one makes a great choice for listening and applying what you just learned.
12. The Science of Social Media
One of the most popular social media marketing podcasts on iTunes, The Science of Social Media digs deep into all forms of social media and their implications for marketers and businesses. You can find episodes dedicated to Facebook notes, Instagram algorithms and the deconstruction of why people like or share articles. This weekly podcast is perfect for the marketer who wants to stay on top of developments in the social media realm.
13. Stack & Flow
Automation is changing the way many professionals work, and marketing is no exception. The Stack & Flow podcast is all about creating and utilizing a marketing technology stack. “Sales and marketing automation is being reimagined every day, and there are many fresh voices and ideas in the industry that deserve to be heard,” writes the Stack & Flow website. “This show will be a platform for new thought leaders who understand how to solve technology and data challenges in modern businesses.”
14. Marketing Over Coffee
One of the more popular marketing podcasts on iTunes, Marketing Over Coffee features two hosts from different industries who discuss marketing strategy and best practices. The tone of the episodes is very conversational and even minimalistic compared to some of the podcasts out there. For a no-frills discussion on what’s happening in marketing today, listen to this one during a coffee break.
15. Cashflow Podcasting
Time to get a little meta—this podcast is about podcasting. Featuring leaders who created podcasts to generate revenue and enhance their brand, these episodes teach listeners how to start, run and optimize a podcast for their marketing needs. If you’ve been wondering about tapping into this fast-growing arena of marketing, give it a listen.
16. #Ask Gary Vee
This podcast is compiled from #AskGaryVee show episodes, keynote speeches on marketing and business, video series segments, interviews and fireside chats, as well as content created just for the podcast. The format of these episodes will vary somewhat as a result, but entrepreneur, CEO, investor, vlogger and public speaker Gary Vaynerchuk often answers questions about business and marketing, which can be very helpful for anyone with similar concerns.
It’s time to subscribe!
Did you find a few marketing podcasts to subscribe to? With so much great content out there, it’s much easier to see what you would most enjoy by browsing a list (and some featured descriptions).
Explore some of the top Human Resources Blogs to stay updated on the latest trends and insights in the HR industry.
Well, the same is true for other kinds of great marketing content. Instead of wading through a bunch of Google searches, check out our article, “19 Marketing Blogs to Help You Stay Ahead of the Game” to get a few of the best industry blogs on your radar.
Related Articles:
