15 Marketing Blogs to Help You Stay Ahead of the Game
The nature of marketing is to change—to stay ahead of the trend, stand out from the rest. Even with experience in this field, it can be hard to keep track of how quickly things shift. When you miss out on something that could have helped you improve the bottom line, it’s easy to feel in the dark.
Thankfully, there are ways to stay connected to the industry—ways that don’t involve spending all of your free time scrolling through Instagram, trying to gauge the interests of your audience.
Following a couple of marketing blogs is one such way. Reading other professionals in your field can spark new ideas and help you predict what’s popular.
To help you get started, we’ve identified 15 marketing blogs in different areas you might be interested in. Need to keep a pulse on the industry? Want to finally learn the finer points of search engine optimization? Just need a little inspiration?
Bookmark this list for later, so the next time an opportunity arises, you’ll be ready.
Marketing blogs for staying up to date
Sometimes, you need to join the trend. Other times, you need to make your own. Either way, there are blogs to help you know what’s going on in the world of marketing and beyond.
If you want to know what the biggest marketing budgets are up to and where the market is headed next, this blog is your source of the most-recent marketing news. This is an excellent nexus of all things advertising related.
From laughable mistakes in advertising to genius wins, this blog will help you stay on top of all the current waves in pop culture. This site highlights advertisements and digs into the minds of the creatives who’ve made them.
Though these topical headlines are more like content bites, Social Pro will give you an idea of what’s changing day to day in the world of Facebook, Twitter and other social media platforms.
For brand updates and expert opinions, visit this catchall publication. Their scope may be wide but their depth is admirable, and if you prefer print, check out their quarterly magazine, Pulse.
With hundreds of subject categories to choose from, this blog will help answer all of your marketing questions one search engine, popular product and social media platform at a time.
Marketing blogs by industry professionals
We all have days when the creativity seems to run out. Not matter what you do, clichés follow you around. Try following these successful marketers to reframe your focus and beat the block.
His short-form, off-the-wall content ranges from topics like “Quieting the Lizard Brain” to “Permission Marketing.” If you are looking for a marketing blog that doesn’t take itself too seriously while peppering in useful insight, this one is for you.
In his blog Ad Aged, explore “the future of advertising, the decline of the English language and other frivolities.” You might have to dig a little for the marketing content, but you’ll have a good time doing it.
While you might have to push past his self-promotion, Patel offers a variety of relevant blogs as well as a podcast that’s perfect for the productive commute.
Learn from his personal experiences. With many years in the world of marketing, Azad has lots of lessons to share about performance marketing and brand building.
For an endearing combination of personal stories and practical blogs, this widely published CEO is one to follow.
Marketing blogs for learning the ropes
Whether you’re new to the game or have been here a while, it’s always a good idea to learn new things about your craft. Follow these blogs for new ways to improve your practice.
From breaking into video marketing and boosting your web traffic, this blog is absolutely packed full of helpful tips on developing your current strategies and finding new ways to reach your audience. This is a must-bookmark for anyone working in digital marketing.
This blog doesn’t mess around. They have all the how-tos of marketing technology. RazorSocial is made for those who want to wade into the deep end of marketing in a modern age.
With an emphasis on social media, this blog is for both the new and the experienced. Its tone is unintimidating and its content is quality.
Unsurprisingly, this blog is made for marketers interested in content and serves as a credential for the training, consulting and other services that CMI offers.
This blog will get into the nitty-gritty of performance auditing as well as search engine optimization (SEO). You may have good content, but do you know how to get it in front of the people who need to see it most?
Stay current with these marketing blogs
By keeping up to date with the world of marketing, you could gain an edge, learn something new and make your campaigns more effective.
Others may do what’s required, but you’re not someone to settle for the bare minimum. Why not have a job title that proves it? Take your skills up the ladder and find a career that gives you the freedom to take risks and see the benefits. For a better idea of where a marketing career could take you, check out our article “11 Impressive Marketing Job Titles to Strive For in Your Career.”
EDITOR’S NOTE: This article was originally published in 2016. It has since been updated to include information relevant to 2019.