11 Impressive Marketing Job Titles to Strive for in Your Career
There’s something about the allure of marketing that drew you in. You’re innovative and strategic, and now that you’ve gotten your feet wet in the field, you’re ready to take the next step and consider advancement opportunities. In the marketing field, advancement can come in two forms: elevating into leadership positions or specializing in niche areas.
It’s up to you to decide which option suits you best. The best way to determine that is to familiarize yourself with the options. Once you have an idea of what interests you, you’ll be able to start planning your path to achieve that advancement.
We identified 11 marketing job titles that might intrigue you as you progress through your career. Keep reading to get a taste of the many paths you could pursue along your marketing career path.
11 Marketing job titles that could be yours
The good news about working in marketing is there are several directions in which you could take your career. What are some of those options? Learn more about just a few of the many marketing job titles you could find printed on your business card one day.
1. Marketing manager
Marketing managers help create and implement marketing strategies to help achieve business goals. This might include overseeing market research, competitive analysis, budgets, timelines and a team of marketing professionals. Marketing managers must maintain a holistic understanding of a company’s various marketing efforts, so they tend to be generalists who are able to lead and motivate a team of more specialized marketers.
2. Communications manager
Communications managers are responsible for promoting a company’s products, services or overall mission to the public. Duties may include identifying press opportunities, publishing press releases, crafting newsletters, creating social media strategies or serving as a spokesperson on behalf of a company.
3. Public relations specialist
A public relations (PR) specialist’s role is similar to that of a communications manager. Their main objective is to secure media coverage for their organization or its leaders in order to help create or maintain a positive reputation. Some ways of achieving this is through writing press releases, orchestrating press conferences, planning public events and building relationships with publications and other influential individuals.
4. Brand manager
A brand manager is responsible for building and maintaining an organization’s identity. This includes ensuring every piece of marketing material is representing the company in a positive light. One of the biggest responsibilities you’d have in this role is creating, updating and enforcing brand guidelines so all creative work is cohesive and aligned with the overall look and feel of the organization.
5. Product marketing manager
For every new product or service that is launched or updated, a product marketing manager is typically behind the scenes helping orchestrate all of the pieces that go into bringing it to market. Duties will vary greatly depending on the company or industry, but you’d typically be involved in decisions related to strategy, pricing, product positioning, target audience, messaging and branding.
6. Market research analyst
Give people what they want. It may seem like a simple concept, but there’s a surprising depth and complexity that goes into figuring out what appeals to consumers. Market research analysts are responsible for compiling and making sense of the data needed to help determine what products or services people want and how much they’re willing to pay for them. They gather information through competitive research, surveys, focus groups and other tactics. They must then translate the data into actionable insights that help stakeholders make decisions.
7. Digital marketing specialist
Digital marketing is a broad term for a specific sector of the marketing field. Simply put, any online marketing tactic (email, websites, search engines, social media, etc.) falls under its umbrella. (In fact, the remaining four job titles on this list are all subspecialties of digital marketing.) A professional with this job title likely has some knowledge in all of these areas, helping execute an organization’s online marketing strategy.
8. Content marketing specialist
Content marketing specialists are responsible for crafting and distributing helpful, relevant content for an identified audience. Content could be in the form of blog articles, newsletters, infographics, videos, quizzes, games and more. Content marketing tactics can drive traffic to a company’s website, build brand awareness and ultimately help drive sales.
9. SEO specialist
Search engine optimization (SEO) is all about increasing the quantity and quality of a company’s organic web traffic through search engines such as Google, Bing or Yahoo. SEO specialists develop and implement strategies to improve the search rankings of an organization’s website. They research popular keywords related to their products or services and help infuse them into their web content in order to appear in the top of their potential customer’s search results.
10. Social media marketer
Social media marketers help manage their companies’ social media accounts, such as Facebook, Twitter, Instagram or LinkedIn. They help devise and oversee the social strategy in order to attract new customers and engage with existing ones. This often includes crafting engaging posts, responding to questions or comments from followers, promoting events or sales, creating and sharing promotions or coupons and more.
11. Marketing automation specialist
Marketing automation refers to the technology or software companies use to effectively market to their audience on multiple channels, such as websites, email, chat, social media and more. While the technology automates the process, marketing automation specialists are needed to help develop the strategy, monitor the software and analyze the results. Their objective is to help deliver the right message to the right person at the right time, with the ultimate goal of helping drive sales.
Which marketing job titles catch your eye?
With such a wide variety of marketing job titles out there, you’re sure to find an option that aligns with your skills and interests. Your existing experience in the field has certainly helped you begin building a base on which to build your career. But a formal education can strengthen that foundation and help propel you forward.
Learn how a Marketing degree can provide you with the knowledge and hands-on training that could help you land one of these impressive marketing job titles.