7 Suitable Jobs in Marketing for Degree Holders

jobs in marketing for degree holders

Aside from what you may have seen watching Mad Men, jobs in marketing are not limited to making commercials, copywriting or even advertising for that matter.

Today’s marketing majors go on to participate in a variety of different tasks and have responsibilities that require a range of skills and knowledge. Because of that, the number of marketing careers you could land is quite large and future marketers will need to be well-rounded.

If you’re considering entering this exciting industry, you likely have a few questions: What can you do with a marketing degree? What is the outlook for marketing degree jobs? What is a typical marketing degree salary?

We’ve got all of those answers and more. So keep reading to learn more about the marketing careers that could be yours with the right education.

7 Compelling careers in marketing to consider

The good news is that earning a marketing degree can lead you down a variety of career paths, so you won’t find yourself on a dead-end road. We identified seven of the most common jobs in marketing for those with a college degree.

Take a look at this video to learn more about your options.

What Can You Do With a Marketing Degree?

Curious about a degree in Marketing? This video examines what you can do with a Marketing degree as well as the salary, job prospects and duties of these careers.

The facts about marketing careers

Continue on to learn about the duties, career outlook and earning potential for each.

1. Marketing manager

Projected growth (2016-2026): 9%

Median annual salary (2016): $131,180*

Daily Duties:

  • Identifying or creating a marketing strategy based on knowledge of objectives, market characteristics, and cost and markup factors.
  • Directing or coordinating marketing activities or policies to support products or services, working with advertising or promotions managers.
  • Assessing the financial aspects of product development, including budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.

2. Sales representative

Projected growth (2016-2026): 6%

Median annual salary (2016): $57,140*

Daily Duties:

  • Engaging with existing and prospective customers to share product information and solicit orders.
  • Recommending products to customers based on their unique needs and interests.
  • Connecting with clients after sales or contract signings to resolve issues and provide ongoing support.

3. Marketing research analyst

Projected growth (2016-2026): 23%

Median annual salary (2016): $62,560*

Daily Duties:

  • Examining the competitive landscape on a local, regional or national scale to help direct marketing efforts.
  • Gathering information and preparing reports to determine potential sales of a product or service.
  • May also play a role in developing and executing the marketing campaign.

4. Sales manager

Projected growth (2016-2026): 7%

Median annual salary (2016): $117,960*

Daily Duties:

  • Resolving customer complaints regarding sales and service.
  • Overseeing regional and local sales managers and their staffs.
  • Reviewing operational records and reports to project sales and regulate profitability.

5. Public relations specialist

Projected growth (2016-2026): 9%

Median annual salary (2016): $58,020*

Daily Duties:

  • Responding to requests for information from the media or electing an appropriate spokesperson or information source.
  • Studying the objectives, promotional policies or needs of organizations to develop public relations strategies that will impact public opinion or promote ideas, products or services.
  • Planning or directing development or communication plans to help create and maintain a favorable public image for an individual or organization.

6. Advertising or promotions manager

Projected growth (2016-2026): 6%

Median annual salary (2016): $100,810*

Daily Duties:

  • Planning, directing and coordinating advertising policies and programs.
  • Producing materials such as posters, contests, coupons or giveaways to create interest in a product or service.
  • Directing and motivating the execution of a promotion team to meet campaign goals.

7. Management analyst

Projected growth (2016-2026): 12%

Median annual salary (2016): $81,330*

Daily Duties:

  • Conducting research to evaluate design systems, procedures and other organizational tools to identify potential areas to improve efficiency.
  • Interviewing personnel and conducting on-site observations to gain a solid understanding of processes equipment used.
  • Developing detailed reports outlining findings and proposing solutions or alternative ways of operating more efficiently.

Which jobs in marketing interest you most?

If you’re in the market for an education that can help equip you to fill a variety of rewarding roles in business, earning a marketing degree may be the perfect next step. The dynamic knowledge and training you’ll acquire can prepare you for several satisfying careers in marketing.

Start on the path to pursuing your dream job by learning more about the Rasmussen College Marketing program today!


*Salary data represents national, averaged earnings for the occupations listed and includes workers at all levels of education and experience. This data does not represent starting salaries and employment conditions in your area may vary.

AUTHOR’S NOTE: This article was originally published in June 2013. It has since been updated to include information relevant to 2018.

Callie Malvik

Callie is the Content Manager at Collegis Education, overseeing blog content on behalf of Rasmussen College. She is passionate about creating quality resources that empower others to improve their lives through education.

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This piece of ad content was created by Rasmussen College to support its educational programs. Rasmussen College may not prepare students for all positions featured within this content. Please visit www.rasmussen.edu/degrees for a list of programs offered. External links provided on rasmussen.edu are for reference only. Rasmussen College does not guarantee, approve, control, or specifically endorse the information or products available on websites linked to, and is not endorsed by website owners, authors and/or organizations referenced. Rasmussen College is a regionally accredited private college and Public Benefit Corporation.

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